To Attract Baby Boomers, Senior Living Providers Must Give Them Purpose

Over the next decade, when baby boomers finally start to age into senior housing en masse, they’ll bring with them a host of new needs and desires—and if senior living providers don’t take heed, they’re at risk of becoming obsolete.

That’s because, unlike some of their predecessors, many baby boomers simply won’t be happy with “three hots and a cot,” so to speak. In addition to high-quality accommodations and care, they’ll also want to continue exploring their passions and making a difference in the world, according to Robert G. Kramer, founder and current strategic advisor at the National Investment Center for Seniors Housing & Care (NIC).

“I think in the future, state-of-the-art communities for our elders will be known by what the residents presently do, not by what they did,” Kramer told Senior Housing News.

That’s not to say care needs aren’t important, however. As people age, it’s a simple fact of life that they’ll need more help. But that doesn’t mean senior living communities need to focus solely on medical or health care.

“No one wants to be defined by their health needs, their health problems, or their functional limitations,” Kramer said. “We have to deliver both quality of care and quality of life.”

Instead, senior living providers should learn their residents’ backstories and preferences, and then create personalized programming that takes those things into account. That way, they can provide opportunities for meaningful engagement without having to appeal to the masses or implement “dumbed-down” activities, as Kramer said in March.

Already, some senior housing and programming providers—such as Front Porch and EngAGE—have experimented with this approach.

Senior living specialization

It’s not always easy to take every resident’s personal stories into account, especially when communities might have hundreds of unique individuals living under one roof. One possible solution to that roadblock is to specialize in attracting certain kinds of residents.

Specifically, Kramer envisioned a day when communities might position themselves as havens for certain likeminded individuals, like retired artists, educators or military members.

Those communities would offer not only high-quality care, but also plenty of opportunities for real, purposeful work—even perhaps part-time jobs with paychecks.

“These might be people that are not only artists, but they’re also the movers and shakers in philanthropy and for the arts,” Kramer mused. “They might have four or five artists in residence who are not only teaching, but also being mentored by elder artists in the community.”

The next decade will be a time of trial-and-error in the senior living industry, with providers testing creative new approaches to meet the demands of the baby boomers, he said. But while most are still trying to come up with the right formula for long-term success, there are some examples of senior living providers that have applied these forward-thinking concepts today.

Arts and education

New in the resource center

There have never been more ways for senior living providers to capitalize on the benefits of mixed-use development. They just have to think outside the box.

There are many names for the space known as “active adult” or “55+.” Just don’t call it “senior.” Take a deep dive inside this ever-evolving, lucrative space.

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One example of a community that currently caters to specific kinds of people is Villa Gardens, a Front Porch continuing care retirement community (CCRC) in Pasadena, California. Front Porch is headquartered in Glendale, California, and manages and operates 10 retirement communities throughout the state.

The community was founded in the 1930s as a home for retired teachers. Even now, almost one third of Villa Gardens’ more than 200 residents are retired professors, teachers or people who previously worked in the field of education, according to Dmitry Estrin, the CCRC’s executive director.

“I always refer to Villa as an intellectual mecca of Pasadena,” Estrin told Senior Housing News. “That has always been the main attraction, and what Villa Gardens has been known for.”

Villa Gardens’ administrators have nurtured the CCRC’s ties to the teaching community. At the heart of the building lies a library stocked with books, a space that also serves a hub for lifelong learning and socialization. The community also offers its residents many ways to share their knowledge, such as lectures, resident-led research and education-focused summer camps with local kids (pictured above).

To Kramer’s earlier point, these are not activities arranged for show or to appeal to the masses. These are real opportunities for residents to continue doing the very things they were passionate about during their careers.

“When you allow the residents to continue to be relevant, and not dictate what they do on a daily basis, you truly are able to have a prosperous community,” Estrin said. “We are just there to facilitate it.”

Specialization in senior living doesn’t need to revolve around professions, either. EngAGE, a non-profit organization that provides arts and wellness programming in 45 senior, affordable and intergenerational housing properties across three states, helps older adults focus on their creative side.

EngAGE partnered with Meta Housing on the developer’s affordable “artist colony” projects for seniors, of which there are currently eight in operation. In those communities, residents have an outlet for their creative pursuits, such as writing, painting, performing or drawing.

One of the main advantages of offering robust creative programming is that it helps battle social isolation, according to Tim Carpenter, founder and CEO of EngAGE.

“Art is the easiest way that I’ve seen to create deep, social connection within your community and with your neighbors,” Carpenter told SHN. “It’s really… feeling you’re part of something that gives you a sense of purpose.”

Like Kramer, Carpenter, too, envisions a day when more senior living communities foster their residents’ lifelong passions.

“Retirement doesn’t necessarily mean going away and living in a desert and getting a golf cart,” he said. “Retirement has a lot of different faces now, like encore careers and volunteerism. The longer you create things, and have access to those programs and activities, the better health outcomes you have.”

Written by Tim Regan

Photo Credit:

  • Camp Villa at Villa Gardens: Villa Gardens

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Tim is a lover of bad jokes and good beer. When he’s not hunched over his work computer, Tim can usually be found hunched over his personal computer.

Retirement Plan Needs to Address Financial Costs and Burdens of Aging

By the time you hit age 40 you should have saved some money for your future retirement. The problem is too many people forget to protect those retirement funds from the high costs of Long-Term Care. The US Department of Health and Human Services says if you reach the age of 65 you will have a 70% chance of needing some type extended care service. Health insurance, Medicare and supplements will only pay for a small amount of skilled services and only for 100 days. They will pay nothing towards custodial services (help with activities-of-daily living) which most people will need as they age.

Often this means crisis management. Family members become caregivers. Caregiving is hard but when a family member must be a caregiver it adds more dimensions. This usually means the responsibility falls on the lap of a daughter or daughter-in-law. They generally have their own care and family responsibilities. Not to mention the emotional hardship that ties into a family member being a caregiver.

The financial costs and burdens of aging will impact your savings and your family. Affordable LTC insurance will secure your assets and ease the burden that is placed on family.

There are very few true specialists in long-term care insurance. This means you should seek the help of a true Long-Term Care Specialist. This person should have at least three years' experience in Long-Term Care Insurance, represent the major insurance companies and have at least 150 clients with Long-Term Care Insurance.

Most financial advisors and general insurance agents do not have the skills required to design an affordable plan based on your specific needs. Plus, they usually do not understand underwriting requirements which each insurance company uses to determine if they will even offer a policy to you. They generally have never experienced a claim, so they do not have a full understanding of how these policies actually get used at the time of claim.

This is why I assist consumers nationwide using my unique process where a client views my computer screen while we speak on the phone. A number of other top specialists will do the same thing. The key here is asking many detailed questions about your health, family history, retirement plans and concerns. Most financial advisors and general insurance agents may ask only a few questions. This means the recommendations that they may give you are not appropriate and may even cost you more money than it should.

Since they do not deal exclusively in Long-Term Care planning they usually do not understand the products and the positive impacts they can have on your loved ones. They also tend to over-insure. A true Long-Term Care Specialist will make the appropriate recommendations and consumers discover that LTC insurance is very affordable and adds a tremendous amount of peace-of-mind as you plan for your future retirements.

If you are speaking to someone about Long-Term Care Insurance be sure to ask a few questions:

How long have you been working with Long-Term Care Insurance?

According to the American Association for Long-Term Care Insurance (AALTCI) no less than three years is acceptable.

How many clients do you have with LTC insurance?

No less than 100 is acceptable says the AALTCI.

How many companies do you represent?

The AALTCI says no less than three.

How many claims have you been involved with?

The more the better, keep in mind a person working three years may not have had any claims yet despite having more than 150 clients. Ideally you want a person who has experience 15+ claims.

What is your general philosophy when you design a Long-Term Care Insurance plan?

Listen to how they answer the question and make a judgment if it sounds like it is well thought out.

Here are a few warning signs you should be aware of:

1. The agent or advisor sends you quotes without asking many questions. A true Long-Term Care Specialist will spend a lot of time asking detailed questions and family history, in addition to asking about your future (or current) retirement plans. If they only take five minutes or less you should run away.

2. The agent or advisor immediately starts talking about asset based or hybrid plans without asking you many questions. These are life insurance or annuities with riders for Long-Term Care. They can be an outstanding way to plan for some people but anyone who brings this type of solution to you without asking many questions should be avoided.

3. The agent or advisor does not explain the Long-Term Care Partnership Program. Not all states have active partnership plans in place but most do. If they do not mention it be sure to ask. If they can not explain it move on.

4. The agent or advisor does not have a website, or their website has very little information available, it is usually not a good sign. True LTC specialists will usually have a comprehensive website with many resources available for education.

5. The agent or advisor recommends you self-insure and put money in investments. For most people this places your money in too much risk, does not provide tax benefits and does not reduce the burden placed on family since most LTC policies have case management. It may make the advisor money but you should be more concerned how it will protect your money and reduce family burden. If they make this kind of recommendation ask them to put it in writing. Then ask how their plan would really benefit you and your family from the financial costs and burdens of aging.

Long-Term Care Insurance has become a key part of retirement planning. Seek out a specialist to help you add peace-of-mind to your plan. It is an easy and affordable way to help you have a successful future retirement.

Working with a Long-Term Care specialist will allow you to get the accurate information you seek. There are several reference websites for research:

LTC News offers articles and resources:

US Department of Health and Human Services :

Long-Term Care will impact you, your family, your savings and your lifestyle. Long-Term Care Insurance is Easy and Affordable Asset Protection. These plans not only protect your savings but reduce the burdens placed on family members. Act before you retire to take advantage of lower premiums and your overall better health.

Why Is America Struggling So Much? Blame the Baby Boomers

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Over the past few decades, life in America has faltered. There has been, of course, process on several fronts. There are more opportunities for women and minorities than ever (though they still lag behind white men), researchers are making amazing scientific discoveries every day, creativity abounds on stages and in record studios and technology is quickly advancing. But, Steven Brill, author of Tailspin, writes in Time that “key measures of the nation’s public engagement, satisfaction and confidence—voter turnout, knowledge of public-policy issues, faith that the next generation will fare better than the current one, and respect for basic institutions, especially the government—are far below what they were 50 years ago.” He says that in some cases, these measures have reached historic lows.

Income inequality has soared. The chance of adults in their 30s earning more than their parents dropped to 50 percent from 90 percent just two generations earlier. The American middle class is no longer the world’s richest. Automation and outsourcing have increased. Household debt had grown higher in 2017 than the peak reached in 2008 before the crash. America has the third highest poverty rate among the 35 nations in the Organisation for Economic Co-operation and Development (OECD). America’s airports are an embarrassment, roads and rails are crumbling, and health care and student achievement rank in the middle or worse globally.

So how did we fall so low? Brill writes that we should blame the baby boomers. According to him, the most talented and driven Americans used what made the country great—the First Amendment, due process, free markets and free trade, etc.—to win the American dream. But they won it for themselves, and themselves alone. Then, “in a way unprecedented in history,” writes Brill, they consolidated their winnings, outsmarted the forces who tried to rein them in, and “pulled up the ladder” so they could not be challenged, and the generations that followed could not join them.

Read the full story at Time

Sprint offers cheaper unlimited phone plan to lure in baby boomers

Baby boomers can get a break on Sprint’s unlimited phone service.


Sprint is offering people 55 and older cheaper unlimited plans. 

Josh Miller/CNET

Starting Friday, anyone 55 or older can sign up for Sprint’s new Unlimited 55+ plan. Those who qualify will be able to get a single line for $50 a month or two lines for $70.

The 55+ plan, announced Friday, includes all the perks of Sprint’s regular unlimited plan, which is regularly priced at $65 for a single line and $100 for two lines. This includes unlimited talk, text and data, along with mobile hotspot service, which is limited to 3G speeds, and international texting and data, which is limited to 2G speeds.  

The deal is similar to the Unlimited 55+ plan that T-Mobile introduced last summer. The pricing is the same as that for Sprint’s new plan.  

Programs that target boomers and their elders are a departure from wireless promotions that typically tend to focus on attracting younger customers and families. It’s another sign of how competitive the wireless market has gotten. Wireless operators are doing all they can to get consumers to switch.

This ultracompetitive market is why T-Mobile and Sprint say they want to merge. But regulators could put the kibosh on their proposed $26 billion deal since competition has helped drive down prices and forced wireless providers, including Verizon and AT&T, to create more consumer-friendly plans and offers.

‘Hello, humans’: Google’s Duplex could make Assistant the most lifelike AI yet.

Follow the Money: This is how digital cash is changing the way we save, shop and work.

Start a Nursing Career With CNA Training

In terms of healthcare professionals, Registered Nurses, or RNs, are the largest group. Many RNs began their nursing careers as Certified Nursing Assistants, or CNAs, by completing CNA training courses.

While CNA training programs differ according to the state, most CNAs must complete 16 hours of hands-on training, known as "clinical," and 75 hours of in-class coursework.

Some institutions offer distance learning CNA classes. However, traditional training is completed at nursing homes, healthcare facilities and junior colleges.

Depending on the place of employment, CNA job requirements will vary. Often, CNAs are called upon to work under RNs and provide bedside care to patients, such as assisting with personal hygiene tasks, changing bedsheets and transporting patients throughout the facility.

There are numerous CNA programs. The majority of programs offer similar coursework and training.

One Available CNA Training Course

CNA training through the Red Cross may be offered at no cost, with the student only paying an approximate $ 100 state exam fee. This Red Cross program is available in many states. The Red Cross' coursework falls in line with national standards for CNA curriculum and follows specific state guidelines.

Requirements for Red Cross CNA Training Participation

The Participant must:

– Be at least 18-years-old, – Not have been convicted of a felony for at least seven years prior to participation, – Not have a communicable disease, – Not be pregnant.

A prospective CNA student should speak to their physician about any disabilities or medical conditions they may have that could hinder physical tasks demanded by this vocation, particularly in terms of lifting and moving patients. On January 1, 2012, a law passed that prevents health providers from being forced to perform heavy lifting. Now, all healthcare facilities are required to provide a lifting device or team in order to prevent individual workers, like CNAs, from being injured on the job.

Those who take a Red Cross CNA course are expected to be on time for class and not be absent for six hours or more of total instruction time. Missed hours must be completed at a later date. All tests must have a passing score of at least 80 percent.

Once prospective CNAs finish the Red Cross coursework, they will have to pass an exam maintaining of two parts. One part is a skills test where the test taker must successfully complete several hands-on tasks. These skills are those that students learn during clinicals.

The other part of the exam is a written test. Each part of the exam is completed the same day, and test takers have five and one-half hours to finish.

Skills a CNA May Be Asked to Demonstrate During an Exam

These skills include:

– Securing wheelchair locks,
– Gait belt use during transfers,
– Drawing privacy curtains,
– Raising bed rails before leaving a patient,
– Respecting a patient's privacy and dignity,
– Knocking before entering the patient's room,
– Covering patients,
– Calling a patient by name,
– Introducing one's self,
– Giving the patient a step-by-step explanation before starting a procedure,
– Weaving gloves,
– Properly washing one's hands.

Many CNA Training Avenues Are Offered in Each State

Nursing homes are a common CNA training venue. These facilities provide on-the-job training as an alternative to seeking certification via classroom-based programs. Some nursing homes even promote no-cost CNA training.

Those who lack a formal healthcare background are required to work full-time hours for 2-6 weeks in exchange for free training.

However, prospective CNAs can take traditional training courses through the Red Cross or a community college, which usually last six months.

Michigan's CNA training is a prime example of the variety of CNA schools and classes offered around the country. Some of the colleges in Michigan that provide Nursing Care Skills certification are the Washtenah Community College at Ann Arbor, the Lansing Community College at Lansing, and the Henry Ford Community College at Dearborn.

A 2008 estimate shows approximately 1.5 million CNAs were employed in the United States. This number is one million less than RNs even though RNs possess more training, earn higher wages and have greater job responsibilities.

Many variables influence a CNA's salary, such as the region of the United States where the CNA works and the facility of employment. For instance, California CNAs earn a salary range of $ 9.13 to $ 16.18 per hour while North Carolina CNAs earn anywhere from $ 7.94 to $ 12.84 an hour.

Baby boomer tax break: Initiative would allow older homeowners to save

Older California residents who buy pricier homes could save thousands of dollars in property taxes under an initiative that has qualified for the statewide November ballot.

The initiative – backed by the California Association of Realtors – would change a key provision of Proposition 13, the state’s 40-year-old property tax law that ties a home’s assessed value to its sales price and caps the property tax rate at 1 percent of that value.

Under the initiative, people over the age of 55 moving within the state could pay property taxes based on the sales price of the home they are leaving.

For example, if a resident sells his or her home for $400,000 in Sacramento and then buys a condo in San Francisco for $1 million, their property tax rate would be discounted thanks to the lower Sacramento home value. In that instance, if the resident’s Sacramento assessed value was $200,000, the formula would result in a San Francisco assessed value of $800,000 on the $1 million condo, 20 percent less than it would be otherwise.

The initiative also gives older homeowners a break if they move to a cheaper area. If that same resident moved to a $300,000 house in Redding, the property would be assessed at a value of $150,000 under the formula – half what it would be otherwise.

The secretary of state’s office said 585,407 signed petitions were required to qualify the initiative for the Nov. 6 ballot.

Supporters of the initiative said it could help with the state’s housing affordability crisis by encouraging older residents to sell their homes, freeing up much-needed housing inventory.

However, a summary of the initiative by the Legislative Analyst’s Office estimates the initiative would result in property tax revenue losses of around $150 million for cities, counties, schools and special districts that rely heavily on that funding to pay for core services. The loss to those agencies could grow to $1 billion a year.

Hybrid Gel Baby Boomer/French Fade Nails

Suzie uses a Hybrid Gel to create Baby Boomer or French Fade Nails. She demonstrates to how to fix a Fade that doesn’t quite work in this step by step video covering application and filing techniques.

Products used in this Video:

Premium Clear Nail Forms by Ugly Duckling

PowerGel by Magnetic

Ugly Duckling LED GEL Lamp

Gelish Polytool

Suzie was not paid to promote the products in this video, and does not receive a commission from sales. Some products were given to Suzie to try, and she is sharing her experience of using the products with her viewers. Links to products are provided as a courtesy to Suzie’s viewers.


Follow Suzie on Instagram:

Suzie invites you to share your own nail design photos with her on Instagram with the hashtag:

You can also follow Suzie:


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MOVIE REVIEW: ‘Book Club’ gives target Baby Boomer audience what it wants | Entertainment

“Book Club” is a perfect example of a major studio recognizing that not everybody is in the market for a superhero movie and that the ever-increasing number of aging Baby Boomers is also the group with the highest amounts of disposable income. If you ignore them, you’re making a huge business mistake.

Slapping together a movie that serves as both the pilot and final episode of something resembling a knockoff of “The Golden Girls” and populating it with four Oscar-winners along with two other nominees was a no-brainer. There are enough fans of these six people alone to warrant a movie about anything and doing so with barely a lick of anything interesting taking place probably won’t matter.

A lot of people will pay good money to see “Book Club” and many — not most — will leave the theater feeling they got a good deal. They’ll see performers they grew up with playing people about the same age as them while talking “PG-13” level dirty (with a single allowed “F-bomb”) about sex and some other assorted inconveniences associated with aging. It’s a movie reflecting the lifestyle of a huge demographic most movies don’t even acknowledge and if so, often treat as caricatures or drooling fools.

If you’re not a Baby Boomer — or one that prefers things like quality, originality, humor and non-predictability — “Book Club” will likely be a supreme misappropriation of your time and money. It totally wastes the talents of several otherwise respected actors and hundreds of production personnel for a venture that accomplishes practically next to nothing.

The opening title sequence — while highly informative regarding back story — is embarrassing to watch. Archival images of the four female leads (Diane Keaton, Jane Fonda, Mary Steenburgen and Candice Bergen) are superimposed into generic stock still photos and screams 1995-era Photoshop. None of it looks remotely real or believable but does serve as a proper lead into a similarly forced narrative.

BFFs since the Woodstock era, Diane (Keaton), Vivian (Fonda), Sharon (Bergen) and Carol (Steenburgen) started their book club with the (then) racy “Fear of Flying” by Erica Jong and their latest share is “50 Shades of Grey” by E.L. James. It is Vivian’s turn to pick the title, and she does so because she doesn’t want the group (Diane and Sharon in particular) to “stop living before they stop living” (yes, that’s an actual line of dialogue repeated more than once).

Each woman has their own particular issue/hang-up. Vivian is the commitment-phobic sex kitten; Diane is a recent widow with an “Annie Hall” wardrobe whose grown daughters think she will die by accident. Divorcee (and judge) Sharon is still not over her 18-year-long divorce, and Carol can’t for the life of her get her husband (Craig T. Nelson) to make love to her. Of all the characters in the film, Carol is the one with the highest level of relatable believability.

First-time director Bill Holderman and his co-writer Erin Simms deserve minimal credit for pairing up all of the ladies in quick order. There’s the frustrated Carol, Vivian and her still-stung past paramour Arthur (Don Johnson, also the father of Dakota Johnson, the female lead in the “50 Shades of Grey” franchise), Diane’s very persistent airline pilot Mitchell (Andy Garcia, who also appeared in “The Godfather Part III” with Keaton) and the internet, Sharon’s vessel into finding Mr. Right or Mr. Right Now — eventually played in human form by Richard Dreyfuss and Wallace Shawn.

Besides an extended scene involving Viagra, nothing else in “Book Club” plays out with anything resembling sincerity or authenticity. While the unique situations involving each woman show signs of promise, the filmmakers torpedo all efforts by going broad or relying on soft-shoe clichés. All of the male characters (including Garcia’s) are portrayed as symbolically neutered and the very happy, very convenient, final four collection of concluding scenes takes zero chances and ends with an emotional uptick.

Movies such as “Book Club” — in addition to taking absolutely no chances — are virtually required to provide every character with a happy, if not uncomplicated ending. Again, this is exactly what the target audience wants, and that is exactly what they’ll get.

“Book Club” isn’t a “major” motion picture and to its credit, it doesn’t want to be anything close to major. It’s a niche movie in search of a (very receptive) easy-to-please audience and on that level alone, it succeeds. It also proves that the word “success” has many meanings and interpretations. It’s worth mentioning that the studio chose the perfect, sunny afternoon of Mother’s Day Sunday to screen the film for the media and few members of the press actually showed up to watch it. Make of that what you will.

Adult Dating Tips

Sure dating is easy for kids to do, but what about adults? You thought you were nervous as a teenager? Well as you get older, it seems dating not only gets harder, but you get more nervous and more anxious. Well here are a few dating tips you can use and remember easily to help you get over your fears, and find the perfect someone.

Always make sure you dress to impress, but do not over do it. Comfort and style, all in one. Maybe for women a nice long skirt with a low cut shirt, and for men a comfortable pair of trousers with a stylish collar golf t-shirt. This will make the date seem casual, yet personal. Causal allows you to talk about a wider range of topics, and to feel more comfortable, and personal lets everyone around you know you are on a date.

Keep up-to-date on your current events, so you will have something to talk about. Also, ensure you are in the know about all the adult health concerns that are around these days. Safety first, of course.

Plan a date that starts earlier on in the evening, or maybe even the afternoon. As a teenager, dates will usually take place at night, but as an adult, you want to get to know this person more than just a fling. This is why afternoon or early evening dating is so important. Get to know your partner in daylight where you can see them for who they really are.

Do something fun. Go bowling, or play pool. An activity where she gets the chance to be cute and bubbly, and something where he gets the chance to help her out if she needs it! Also, an activity where communication will occur and maybe even some laughing and jokes! A date like a movie will not go over very well for adults as you need to talk to each other to get know each other!

Do not forget, even though you are adults, you're not dead either! Go dancing, have a few drinks, and share many romantic nights ! If the date does happen to follow back to your place, then so be it! Have fun with it, and be sure to make it a very comfortable encounter for both of you. May be best to clean up before you go on your date.

Cook your guest breakfast in the morning. This is a great way of telling them they are welcome in your home, and you really enjoyed having them there. This way there is no awkwardness in the morning, just smiles! Your date will most likely call back if they are comfortable.

These are just a few dating tips for the older crowd. Keep it cool and have a good time. If it works out, then it great! If not, then it must not have meant to be. Enjoy dating and enjoy each other. Stick to people who have things in common with you, and will can not loose!