Entries by rawboomers

As baby boomers retire, what happens to their firms and employees?

Buy Photo Elizabeth Raymond, quality control scientist, poses for a photo in the lab at the Arbor Assays office in Ann Arbor, Thursday, November 9, 2017.(Photo: Junfu Han, Detroit Free Press)Buy Photo We’ve known for a long time that baby boomers are hitting retirement age. Those retirements will drain from the workforce a vast amount […]

Getting a Life While Being Single

"I'm available, since I do not have a life," Cathy, my client told me when we were trying to schedule our next coaching session. When I probed further, it turned out that although she worked a full time job, had occasional acting assignments, volunteered at a museum, was active with friends and her family-she still […]

Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. But millennials are struggling to get on the property ladder. They have large student debts to […]

PrimeTime Women Are Prime Consumers

We in the Western world have a bad case of youth myopia. Because marketing as a discipline came of age about the same time the Baby Boomers did, a lot of our marketing thinking is rooted in how to market to young people. As an extension, we market to people as though they wish to […]

Sleep complaints on the rise for baby boomers: Health

CLOSE Dr. Fluvia Milite, director of sleep medicine at White Plains Hospital, discusses sleeping disorders and when to seek treatment. Ricky Flores/lohud Buy Photo Dr. Fluvia Milite, Director of Sleep Medicine at White Plains Hospital on Oct. 27, 2017. (Photo: Ricky Flores/The Journal News)Buy Photo If it seems there is no rest for the weary, […]

Alcohol deaths in baby boomers over 50 years old jump in the UK

The number of alcohol-specific deaths in people aged 50 and over has risen 45 per cent since 2001, prompting fresh warnings about excessive drinking among baby boomers. Last year there were 5,208 deaths of people aged 50-plus wholly attributable to alcohol, compared with 3,582 in 2001, according to Office for National Statistics (ONS) figures published […]

Hepatitis C and Baby Boomers

Dr. Pamela Tronetti, Special to FLORIDA TODAY Published 8:22 a.m. ET Nov. 7, 2017 According to the CDC, there are over 3 million Americans infected with hepatitis C virus (HCV). Three-fourths of them are Baby Boomers.(Photo: designer491, Getty Images/iStockphoto) I had to give the elegant retiree sitting on my exam table some very tough news. […]