Women Oakville Baby Boomers – Sorry Plight Exposed

America, and also the countries surrounding it, comprise a vast population of baby boomers. Irrespective of their location, all baby boomers now face a common situation, old age and retirement. Like baby boomers in other parts of the world, those in Oakville, Ontario are also experiencing age-related problems.

Women baby boomers can be classified into two categories–those who hold jobs and a small minority that are not employed. Each category faces its own problems with life.

Women Boomers in Careers

Employed women baby boomers are less likely to retire in spite of reaching the age of retirement. The jobs held by women baby boomers include short hours and lesser traveling hours. Some women have changed jobs often, and most of them take up a job that promises flexible hours. Women usually tend to take such jobs to get more time to manage their responsibilities at home. In addition, they also have duties toward friends, family, and other people. These women baby boomers hardly get any time for themselves.

Statistics have revealed that women live more than men. Due to this, they often run out of their life savings and resources. Since they are now close to the age of retirement, they seek more ways of securing their future by making a number of insurance and health plans.

Unemployed Boomer Women

A minority of women baby boomers who are not employed anywhere will probably continue to live a life fraught with difficulties. Currently, they are struggling with life. Since they do not hold a job and have selflessly taken care of their families all their lives, they cannot retire and enjoy the benefits of retirement savings. They live below what is commonly termed as poverty line. Moroever, they suffer from poor health and poverty. Even the usual government aid will not be of much help to them in the years to come.

Biased Social Structure

Due to social, political, cultural, demographic, and economic factors, many women baby boomers can’t have a secure retired life. Most of the public and private sectors are male dominated, which means that most policies favor men. Women baby boomers, therefore, have no guarantee with regard to employment, healthcare, pension, housing benefits, and retirement benefits.

The country should understand the needs of women baby boomers. Public and private sector policies should be modified in recognition of the changing structure of the family and to meet the requirements of single parents. It is high time that workplaces eliminated discrimination on the basis of gender and age.

Nature of Boomer Women

In spite of the fact that many women baby boomers suffer from age-related health disorders, they are also a happy-go-lucky people. They enjoy shopping and are also beauty and health conscious.

They pay special importance to their looks. Now that they are getting older, they would like to look younger. Many of them, therefore, color or dye their hair to hide the fact that their hair is turning gray. About seven percent of the baby boomers dye their hair to hide the presence of gray hair. Some of them do their beauty treatments at home while others prefer salons. Soon they realize the utter futility of hiding the aging process and learn to accept themselves as they are.

Here are some facts about women baby boomers:

They have discretionary incomes; however, they are more worried about their financial conditions.

They do not inherit any wealth; average women baby boomers receive only 25-50K.

Several women baby boomers are members of AARP.

They do not really bother about brand names.

Older women baby boomers purchase more perfumes, jewelry, furnishings, computers, watches, and luxury cars.

Middle-aged baby boomers have more parents than children.

A number of baby boomers have become grandparents.

They believe that they can outsmart salespeople.

In spite of being old, women baby boomers still impact society in several ways. Their advent into the world was quite noticeable. Now that they are aging in large numbers, they are once again creating history. The generation of baby boomers is indeed unique in this sense.

Retiring Baby Boomer – How They Take It

Baby boomers have led such active and eventful lives that they feel retirement is quite absurd. Yet retirement has become a reality, more so now that the baby boomers are in their fifties and sixties. Now it is time to seriously think about retirement and its significance for us.

Traditionally, people consider retirement with relief and joy. Most people look forward to living the rest of their lives comfortably and peacefully. The vision of sleeping late, participating in sports such as golf or fishing, taking up hobbies that they had put off for a long time, and living a leisurely life is alluring indeed.

Retirement can also bring a lot of fear and anxiety. If a baby boomer is drawing close to the age of retirement and has not yet done anything to prepare himself or herself financially for retirement or has still not reached his or her career goals, retiring is not a pleasant idea.

We have seen two extreme visions of retirement. Both have been fed by equal doses of reality and myth. Baby boomers, however, are quite adept at redefining myths as well as reality. Now that they are moving closer to retirement, baby boomers are about to redefine the very concept of retirement.

Baby boomers like to be prepared for everything; they hate being caught unawares. They did not have the privilege of working under employers who were loyal to them and wanted to keep them employed for long years. Naturally, they cannot expect a hefty retirement packet from their employers. But, thanks to their nature of preparing themselves for everything, they have prepared well for their retirement.

Many of them are members of the AARP, which offers a number of opportunities and resources to enable baby boomers to create a more financially secure future for themselves. The fact that they received absolutely no benefits from previous employers, therefore, does not make much of a difference. For baby boomers, however, becoming financially secure is not the be-all and end-all of life.

A popular myth that surrounds retirement is that it marks the end of a person’s productive life. The idea of living leisurely, allowing younger people to provide for us, is neither appealing nor healthy. People are happiest when they are creative, productive, useful, and when they are trying to achieve a goal. It has been observed that if a senior citizen retires and ceases to participate in life, his or her will to live declines. Their life, therefore, ends sooner than it is intended to end.

Many baby boomers are still financial set back, which might require them to work well beyond their retirement age. This could actually be a blessing in disguise. It will give baby boomers an extension on life and enable them to live a longer, healthier, and more productive life. Baby boomers who actually retire have dreams of a second career more suited to their taste and age. Besides, a second career would also bring in a steady stream of revenue.

If you are a retired baby boomer, you could revive your interest in a cause that you have felt strongly about. Throught their lives, baby boomers have fought for one cause or the other. The best way for most of them to spend their retirement years is to become activists and work toward creating a better world. After all, they had done the same in their youth, when they were pursuing their college degrees.

Baby boomers will make the world a wonderful place to live in only if they remain active and productive all their lives.

Senior Independent Living For Active Baby Boomers

Baby boomers were raised to be action takers, not the kind of people who are content just to sit around at home waiting for life to come visit them. That is why senior independent living places are so very popular with the baby boomers at large.

This kind of retirement community is one where when you walk down the street and look around; there is no way to tell that you are in a senior retirement village. Well, you probably can tell that because everyone around you appears to be of retirement age, but as far as what is going on in the community, you could never tell.

People are riding their bikes down the streets, running by in their jogging outfits, playing tennis, walking on their way to the pool for a few laps, driving in golf carts to the clubhouse for a drink and a snack before their round. There is so much going on; it is as if, you are standing in the middle of a resort complex, instead of a place full of retirees.

This type of facility is so widespread and so in demand by baby boomers, that more and more of them are being built each day. Just turn on your TV during the afternoon talk shows sometime and count how many commercials you see in an hour which are selling spots in an active senior community.

This is not the world of your grandparents’ retirement, this is a new stage of life that is just waiting for the new breed of retiree to come and take part in it.

True enough there are some people who are not in the kind of physical and mental shape that they would need to be in to participate in an independent community like one of these. But for those folks, there are alternative housing options. It’s just that nowadays, more and more people are staying healthier and invigorated for more and more years of their lifetimes.

You see all kinds of people who are officially at the retirement age starting new businesses, entering politics for the first time or even not retiring but instead taking on new careers. The mindset of the baby boomers in retirement is very different from the old stereotypes. Many of those ideas are gone and good riddance to them.

Senior independent living communities are here to stay. Full of youthful thinking baby boomers, the only thing that is going to happen with these facilities is that more and more of them are going to be built. And that will certainly benefit everyone when it is time to find a retirement place to live.

Benefits of Baby Boomer Health

With baby boomers retiring at the rate of 10,000 a day well into 2029, we all need to step it up in the natural healing arena. Information I am getting from several different reliable sources says that drugs (statins more specifically) are ruining an otherwise good retirement. Last February, the U.S. Food and Drug Administration placed a warning label on all statin drugs stating that they may cause diabetes, muscle disorders and cognitive problems such as memory loss and confusion.

The best advice is to get off statins if at all possible. There are alternatives to lowering your cholesterol. If you have high cholesterol and your doctor has you on Lipitor, Crestor or Zocor, you may want to get another opinion. Only about two percent of people are helped by these drugs.

If you are concerned about cholesterol levels, take some time to educate yourself about cholesterol. The liver produces about 75 percent of cholesterol, while 25 percent comes from food. It is only slightly water soluble, so it is carried through the bloodstream via lipoproteins, a blend of proteins and lipids (fats).

You do not get elevated cholesterol from eating fat. Dietary cholesterol (from food) accounts for no more than ten percent of blood cholesterol. Cholesterol is so important, the body produces 3,000 to 4,000 mg of it each and every day. Ancel Keys, the “father” of the cholesterol-heart disease hypothesis, said in 1997, “There is no connection whatsoever between the cholesterol in food and cholesterol in the blood, and we’ve known that all along.” Makes one go hmm, doesn’t it?

The medical profession generally defines hypocholesterol as being below 160 mg/dL, but recent research suggests that people with cholesterol levels below 200 are unhealthy. A range of 175-275 should be considered within normal, non-pathological levels. The dangers of low cholesterol include: depression and suicide; violence and neurological disorders; cancer; infertility; and death by heart attack or stroke.

If you’re a baby boomer, review your cholesterol levels, blood pressure, weight and glucose levels with your doctor. Ask if you would benefit from taking niacin supplements to raise your good HDL cholesterol. You should also consider these health tips.

Get serious about your diet.

Lose weight for good.

Exercise is crucial. Try to get in a good hour-long walk each day.

Get a least eight hours of sleep each night. Don’t get into sleep debt.

Add cholesterol-lowering foods to you diet. Fiber-rich foods, oatmeal, almonds and fish (at least once or twice a week) are all good. Also, plant sterols, flaxseed, organic grape juice, apples and other foods that contain pectin can help.

A good vitamin and mineral regimen will greatly improve cardiovascular protocol.

Vitamin C to bowel tolerance-titrate, up to a range of 5,000 to 10,000 mg per day.Collatrim – three capsules three times per day to prevent plaque formation.

Niacin (B3) – one capsule at lunch and two capsules at bedtime. Gradually increase based upon risk assessment to decrease production of Lp.

CoQ10 – 100 mg twice per day to strengthen the heart muscle.

Magnesium complex – two capsules three times per day, reduce to bowel tolerance if necessary. A natural balancer to help the body regulate cholesterol needs and demands for repair.

Marketing to Baby Boomers – A Huge Untapped Market

Baby Boomers were born between 1946 and 1964.They make up 25% of Australia’s population and the US’s population. In the US alone that’s more than 75 million people and they feel overlooked! Research shows that baby boomers are keen users of technology yet they feel ignored and overlooked as advertisers continue to target the youth market.

If you are a business owner, make your business more Boomer Friendly and you have the potential for massive rewards. They own 50% of the nation’s wealth after all! Here are some tips to get you started:

1. Write the way they speak and write. Don’t use younger people’s words and phrases. Boomers get irritated by too many youth-specific slang and phrases.

2. Don’t stereotype boomers – they are very individual although, like any generation, they have common interests and concerns.

3. They are the healthiest, wealthiest and best educated older generation in history.

4. Broadly their interests are health, money management, travel, looking and feeling healthy, having fun and broadening their minds.

5. They are savvy and switched on and not easily sold to. They demand high quality information.

6. They do not see themselves as old!

7. They are not ‘set in their ways’ – they have always been trend setters and trail blazers.

8. Find out what boomers are concerned about, interested in, what they are reading, buying and watching.

9. Boomers are not all the same – there are many different ‘tribes’ within the boomers – this is where you can find lots of specialist niches to market to.

The baby boomers are a massive market with money and time. They are switched-on and open to new ideas. Follow the above tips and you can tap into a market that will be around for decades to come living life to the max!

Baby Boomer Retirement Destinations

People have different types of taste for their lifestyle of choice, and these tastes tend to change as you go through life. The generation that is retiring on this day and the baby boomers also have different tastes when it comes to living peacefully in another country after their retirement.

The normal strategies that are commonly resorted to by the modern generation are plainly not applicable to them. The term baby boomer might be confusing to some of the readers. People born during the mid 20th century are known as a baby boomer. During this time there was a sudden jump in children being born in the many developed nations. Now, many of these ones are reaching retirement age and are looking for destinations where they can live happily, comfortably, and healthy.

Some of the common baby boomer retirement destinations are Panama, Mexico and Costa Rica. This does not necessarily mean that baby boomer exclusively look forward to staying in these three countries only. The options are virtually limitless and only limited by what you want and what one can afford. We shall discuss about panama because many of the baby boomers in United States are moving to Panama after their retirement. The Panama government is also known to welcome such baby boomers into their country with open hands.

Baby boomer retirement destinations like Panama sport various facilities that are in tune with the likes and dislikes of this generation. Back in the olden days, the cost of living and the living standards were simple. Baby boomers still like it that way because in Panama, one will be able to live comfortably with a fraction of the sum that is required in the United States or Canada. The real estate prices are still cheap here as well. Construction materials and other resources that are required for building a house are even cheaper. Panama is a relatively safer place with some of the least criminal activities happening in the region.

Another attractive feature that helps in including Panama among the best sought after baby boomer retirement destinations are the Pensionado program. The Panama government brought out this program so that even more baby boomers are attracted to the region. And yes, it worked because after the introduction of the above mentioned program, survey reports conducted by various independent organizations found a gross increase in the flow of tourists into the country. One who is accustomed with the charges being charged for doing menial jobs in the United States will be surprised, because in Panama the charges which are charged by the labor force are comparatively low. Basically, you can get a lot of work done for you with a lot less!

In order to compare the cheap labor that is available in the region, let us look at a nominal comparison. One will be able to find a full time house cleaner or a gardener for just $300 a month in Panama. For doing the same chores, one will have to shell out more than $1000 in the United States. Baby boomer retirement destinations are increasing with the passage of each day because we will be coming across many places all over the globe that are trying to emulate Panama pathetically. When a family occasion is rolling around, then one will never find it tough to get back to the States because the two countries are just a short flight away.

Why Baby Boomers Influence Health and Wellness Sector

Why do baby boomers have such a strong influence on the MLM industry, especially the health and wellness sector? Two reasons: their financial clout, and their numbers. In the United States and Canada alone, their population is in excess of 90 million. And according to a CBS news report, this generation accounts for some one trillion dollars in annual income.

Understandably the market-every market segment really responds to their every whim. When they were younger, the baby boomer generation influenced everything that factories produced, from playthings to foods and much more. More schools were built in their days than at any other time before or after. Several colleges even redefined curriculum for the sake of baby boomers. And in music and fashion, the mark they left still remains. Just listen to most adverts and tell me what time period the music is set in. Such has been the influence of the baby boomer generation on our national life.

At the moment, they are mostly in their fifties and beyond. And you guessed it; they just won’t let go: they won’t grow old without a fight! Now, they are redefining healthcare and nutrition in ways that’s benefiting not only them alone. The boomer generation has a strong yearning for staying young and healthy. And they are willing and able to spend money to stay strong for much longer-remember we told you they constitute the richest bunch of the national population!

This nationwide trend is good music in the ears of network marketing companies and marketers. They have responded with an array of high quality healthcare and nutrition products mostly targeted at the aging baby boomer population. It is estimated that the diet, personal care and nutrition industries now gross 100 billion dollars per year, thanks mostly to the boomers!

That’s not all. A recent report also shows that baby boomers in their fifties and above account for 500 billion dollars in direct healthcare spending-a figure estimated to more than double in less than two years. This generation also accounts for more than half of all credit cards issued in the United States each year. But on a negative note, the American Medical Association also reports that in this country, 56 million people over the age of 50 are living with various types of heart diseases, while another 40 million of the same age bracket suffer from arthritis.

Those are chronic health issues, and there are many more like them that the baby boomers have to contend with. Given their strong desire for healthy living, natural healthcare have become a welcome alternative to them since orthodox medication sometimes fail to meet their needs.

A whole industry has sprung up to cater for the needs of the aging baby boomer generation. Unlike the traditional healthcare industry, the food and nutrition industry provide supplements that heal the body from within, naturally. The success and popularity of these industries owe a lot to the efficacy of their products on the one hand, and the current preference for alternative healthcare championed by the baby boomers on the other.

Thus, the influence of the baby boomer generation on the health and wellness industry is undeniable. But it has largely been a mutually beneficial relationship. Without the baby boomers, who knows if the food and nutrition supplements would have had the strong foothold they have managed to establish in the healthcare industry. As for the baby boomers, they surely are forever grateful to this new industry that has given them a welcome alternative to synthetic medicines, and a renewed hope for graceful aging.

Baby Boomer Grandparents – How They Profit The Toy Market

Aging baby boomers, who once spend a delightful childhood playing with their favorite toys, are now spending a lot on toys for their grandchildren. This tendency on the part of the baby boomers has helped toy manufacturers make colossal profits.

As per the predictions made by certain consultants, the following four years will see about 10 million grandparents. The number of grandparents increases every year. The largest number of grandparents are those who were born in 1957, a year noted by demographers for its largest number of births.

As per a survey, people above the age of 50 control around 70 percent of the wealth of America. Surveys have also shown that grandparents spend around 500 dollars per year on a single grandchild. The total amount of money that grandparents spend on their grandchildren is 30 million dollars every year. About 25 percent of the toys are, therefore, purchased by grandparents.

Activities of Companies to Attract Baby Boomer Grandparents

According to Kevin Curran, the general manager and senior vice-president of Fisher-Price, the rise in the sale of it toys can be attributed only to the rising number of grandparents. This company manufactures and sells toys that are more old-fashioned than those manufactured by other companies. Toys such as “Little People,” about forty-five years old, have broken sales records. Fisher-Price also publishes a magazine called “Loving Your Grandbaby,” in a bid to attract aged buyers.

KB Toys has launched the Grandparents’ Rewards Club, which aims at sellings toys to grandparents at a 10 percent discount every Tuesday. This sales event is conducted in three venues in Houston–Baybrook, Almeda, and Willowbrook malls. KB toys developed this sales strategy because it was very much aware that a large segment of its consumers comprised baby boomer grandparents.

Sababa Toys aims at bringing back classic toys to the market in order to attract baby boomer grandparents. Sababa products include Grandparent’s Treasure Chest Scrapbook, wood puzzles, and toys that promote learning such as Big Brain Academy and Brain Age.

How Do Boomer Grandparents Select Toys?

Baby boomer grandparents prefer toys of a certain category. They are interested in toys that promote learning and creativity, especially in art and music, toys that evoke memories of the past such as Price’s Telephone and Snoopy Sniffer, and also contemporary toys such as Kid-Tough Digital Camera, a technology-driven toy that enables grandchildren to send digital photographs via e-mail to their grandparents while they are on holiday. Baby boomer grandparents are more comfortable with modern technology than any other generation. They are at ease when they purchase modern, technology-driven gadgets.

Some baby boomer grandparents take special care in selecting the toys they want their grandchildren to have. They rightly realize that children appreciate gifts such as Internet games, iPods, and CDs. However, baby boomer grandparents are not that particular about purchasing these items because they know that the kids will get it anyhow. Baby boomer grandparents are more particular about their grandchildren experiencing the same type of childhood they once enjoyed–exploring the environment, playing social games, and riding bikes with family members.

Unique Nature of Baby Boomer Grandparents

While parents give children toys in order to promote learning and creativity, baby boomer grandparents wish to promote learning in their grandchildren in unique ways They want to instil in their grandchild a love of nature and an awareness of global issues. They want to give quality time to their grandchildren so that the kids would learn about the value of family. During the kids birthdays or at Christmas, they prefer to purchase toys such as science project kits.

The generation of baby boomers has a unique history. Since the parents of baby boomers had just survived the Second World War, they wanted to ensure a safe and happy life for their chidren. Now, the grandchildren and children of these baby boomers have the best that life can offer them. Baby boomer grandparents wish to gift toys to their grandchildren as a means of going back to their own childhood days.

The character of baby boomers is just as unique as their history. They desire their grandchildren to focus on achievements and education. Baby boomers went to college and got a college degree with a strong belief that anything is possible in life. They have taught the same attitude toward life to their grandchildren too.

The toy industry in now targeting baby boomer grandparents more and more. Their love for their grandchildren, their affluence, and the fact that they have spent their money more powerfully than any other generation in the history of America are reasons for this.

Defining Success for Baby Boomers

One of the most accepted measurements of success in the twenty-first century is the accumulation of wealth. With financial resources comes personal and political influence, freedom and pleasure. Although we are aware of it, we seem to ignore the dictum that financial success does not necessarily bring happiness. Through a series of studies Canadian researcher Elizabeth Dunn found that how you spend your money is more critical than how much money you have in determining happiness. One of life’s greatest quests is the search to find happiness and purpose.

Many studies show that as we mature we tend to change our fixation on material gain to meaning in life and nurturing personal relationships. This also seems to be a characteristic of Baby Boomers (those born from 1946 to 1964). Baby Boomers growing up in the 1960’s and 1970s were heavily influenced by the culture of their day. The leaders of this tumultuous time in our country had a great distaste for commercialism and were more concerned about meaning in their life. Work for the Boomers was more about meaning than accumulating wealth. In the 1960s one of the most mentioned goals of a college education was to develop a “meaningful philosophy of life.”

So, what does this mean for us as Baby Boomers? Work continues to be a meaningful activity for this group. Thus, it is not surprising that most surveys indicate that they will continue to work into retirement. An additional reason is that many in this group are not prepared for retirement.

Although I do fall into this age group, I was raised in a much more conservative part of the country, so I was not as heavily influenced by the ideals of this time period. I do think that I have started to look at life and work with a more introspective fashion. Work should be something you enjoy, and you should derive good benefit from it so as to enjoy life. I am only one generation away from those who went through the depression of the 1930’s. For those living in that time period, surviving was a major goal. There was no time for enjoyment. Success was defined as “not going out of business.”

Now that we, as Baby Boomers, have a broadened perspective of life, we have the luxury of time to re-evaluate our definition of success. Obviously, it should have a financial component as there is nothing wrong with financial success.

Some define success as, “what counts is who you are”. I would take this to mean that you are kind, and you use your resources to help others.

Or maybe you can relate to Reiner Lomb. He was urged to do something radical with his life after he saw a news story on TV about the torture being perpetrated on children and their fathers in Africa. He quit his professional career to help people become the best they can be and help them find opportunities that mattered deeply to them. He was surprised at the number of people who wanted to align themselves with something they were passionate about. This is supported by a study done by Encore.org, which showed that more than 25 million Americans 50-70 years old are willing to share their professional skills. Reiner Lomb is an excellent example of applying leadership and technical skills to a social cause.

In re-evaluating our life’s work, we do not automatically assume that what we have been doing is of no value. Reiner Lomb acquired technical and leadership skills from his profession that gave him the ability to make the change he wanted. Bill Gates success at Microsoft gave him the enormous wealth that he is using wisely.

In looking for a new activity in this stage of our lives we need to combine the goals of making adequate income and finding ways that we can make a difference in people’s lives on a daily basis. This may just be helping an elderly neighbor or working part-time at a nonprofit organization. Often how we use our wealth can be a major focus. Organizations such as Samaritans Purse already have the logistics in place and are limited only by financial resources. Doctors Without Borders has quite a list of personnel needed in the medical field.

Where does this leave us as Baby Boomers? According to the Yankelovich studies, work continues to be a central part of our lives. Work for the Baby Boomer has always been more about meaning than accumulating wealth. Baby Boomers intend to continue work in retirement. Work is supposed to provide meaning that matters. I can relate to that.

Whatever we choose to do, it must have a purpose bigger than we are. This will give us a perspective about who we are and how we should relate to others.

This is a tremendous time to be alive. New technologies have created so many new opportunities. This is more fun than trying to choose a major in college. Now we have to dream.

Understanding the Female Baby Boomer

The Female Baby Boomer in clubs. Who is she? What is she like?

If I had three phrases to describe the female Baby Boomer, it would be assertive, results-oriented and affluent. Female Boomers are educated, seek immediate gratification and live longer than their male counterparts. They like value and customization. They make most of the money decisions in their households and are expected as a group to spend close to a trillion dollars on goods and services this year, such as spa services and products, personal training, detox programs, massage therapy and supplements.

What does this mean for the fitness and wellness industry? In 2005, the first survey measuring the impact of menopausal symptoms was released at The North American Menopause Society’s annual meeting. It showed that three-quarters of respondents (74 percent) had experienced at least one menopausal symptom that was disruptive to their lives. Close to 45 percent of the respondents said the menopause experience was worse than they expected. Many of these women are confused on how to best treat their symptoms. If we want to reach out to this key market, we have to understand what they are going through physically, mentally and socially. Let’s break it down.

Physical Wellness

Women are seeking natural remedies through nutrition, supplements and exercise. In fact, when surveyed about hormone replacement therapy options, 66 percent preferred treatment from plant sources versus 2 percent who preferred treatment from urine of pregnant horses. Seems like a no brainer, right?

What are we doing as fitness professionals to help women cope with these physical life changes? Learning about menopause, symptoms and treatment options will help boost your staff members’ abilities to train the female body efficiently. Vigorous, high-intensity workouts are not always the answer for women whose bodies are undergoing major hormonal changes. However, a program that promotes a holistic approach to increase energy, boost metabolism and defies aging will meet the needs of women who are seeking wellness from these menopausal symptoms. Remember, female Boomers will invest in a program that will help them feel good on a daily basis.

Emotional Wellness

Declining estrogen levels in menopausal women can do more than just give them hot flashes or night sweats. It can cause irritability, anxiety, fatigue, tension, mood swings, lack of motivation, insomnia and many more emotional feelings. We can help women combat these ups and downs by teaching them a self-calming skill. Encourage them to attend a mind/body class such as yoga, tai chi, qigong or mindful meditation. Perhaps the last five to seven minutes of your personal training session is devoted to diaphragmatic breathing. Offering a package where they will receive a therapeutic massage or facial for every 10 personal training sessions purchased and completed can be a great add-on service. It will also give the extra motivation that they need.

Social Wellness

Female Boomers changed the expectations between work and family life. They make up close to half of the workforce today. They are trying to balance work while taking care of their children and their parents. The older female Boomers are the empty-nesters who are enjoying the fruits of their labor. In either case, depression is another symptom of menopause and is quite common in this age group. Encouraging these women to stay connected with family and nurturing friendships is important for their well-being. Remember, these women seek immediate gratification, so have them engage in a creative outlet that produces a sense of achievement. They also like being part of a group setting, which is why it’s common to see female Boomers bond during a club’s weight-loss program.

Working with the female Boomer can be quite rewarding. This generation has defined what it means to age with grace. Clubs will boast more satisfied and loyal female members as fitness professionals and owners can empathize and understand their needs.