Baby Boomer Business – 3 Tips to Create Good Karma With Social Media Marketing

How do you ensure that you are one of the good guys out there in the social media marketing world. I take a look at my Facebook or Twitter stream/posts and realize why so many people fail on the Internet. They are just posting a constant stream of “buy my stuff” and nothing else. Remember this is social media and you need to be prepared to be social.

Here are 3 ways that you can create good karma for you and your home based business in the on-line environment…

Respond/Reply: Remember to stay in touch with all of the people who reach out to you. Respond to their comments, tweets and questions. Ask questions that are engaging, this way people will want to connect with you. They will see that you are a real person, not just a robot posting links to buy products. Two very good examples are Jeff Herring and Bob Burg. Both of these men will answer your questions and respond to comments you post on their fan pages.

Give Users Alternatives: There are still 1,000’s of people out there who know next to nothing about Social Media Marketing and do not trust the Internet. Give them choices on how to connect with you, be available on as many platforms as you can, including email and telephone. On my Terrific Tuesday Teleclass I make sure that if people are too shy to ask questions live on the call that they have alternate options for getting their questions answered.

Reward Good Mojo: Create contests, give away prizes or conduct surveys. People, including you and me love to be a part of a success story or a winning team. Provide that opportunity in as many ways as you can. Reaching out and saying thanks is an excellent and quick way to reward good mojo. You can even thank them publicly on which ever platform you prefer to use. I love to thank people for all the RT’s in a way that everyone knows “they are good people”!

Remember to treat people like people, don’t depersonalize real people. There are many ways to automate in the Internet and for your own sake I would advise that you use some of them, however remember this is called Social Media. Keep the social in it, spend time on-line interacting and conversing with people

When you promise customers and clients the moon via social media, don’t wait until the evening hours to make good. Nurturing your presence is a job meant for any hour of the day, nothing is simpler than clicking a response window to say thanks. It only adds to your good karma.

Baby Boomers: A Generation at Risk?

Uncertain health care reform and/or potential legislation, insurance practices and the high costs of medication may put life-saving therapies out of reach for tens of thousands of baby boomers.

The Centers for Disease Control and Prevention recently recommended that all baby boomers be tested for hepatitis C, an infection that attacks the liver leading to liver cirrhosis and liver cancer. Hepatitis C is the leading cause of liver transplantation.

The reason the CDC considers Baby Boomers (persons born between 1946 and 1964) most at risk is because before hepatitis C was discovered in 1989, that generation had been routinely transfused with blood that had not been screened for the disease. In addition, that generation had been to war, experimented with drugs and saw the beginning of the popularity of tattoos.

Currently, boomers make up two thirds of the population known to have hepatitis C. The CDC’s recommendations are aimed at getting 800,000 boomers into treatment and saving as many as 120,000 lives.

The CDC wants to save tens of thousands of lives, but under our current healthcare system, if you are uninsured or you plan on switching your job, you might want to think twice before getting tested.

Merck and Vertex offer assistance to patients who need help paying for access to their respective products, Victrelis and Incivek. These new medications, combined with the conventional medications for treating hepatitis C-the so-called triple therapy-are achieving high success rates in eliminating the virus.

But If you undergo triple therapy, in addition to Victrelis or Incivek, you’ll have to take (and pay for) interferon and ribarvirin. And, although some help might be available through Merck’s patient assistant program for interferon and ribavirin, there are other expenses. These include labs and doctors’ visits, and of course, whatever other medications you might need to complete therapy. For instance, you might need antidepressants, or creams designed to treat rashes, or high blood pressure medication. So despite the generosity of Merck and Vertex, other costs associated with triple therapy might put it out of reach for some patients.

If you are without insurance and you test positive for hepatitis C, you can kiss goodbye any chance of getting insurance. If you’re changing jobs, there is generally a ‘waiting’ period before you can get treatment because of a ‘pre-existing’ condition.

The health and medial communities are well aware of the issue. Jesse Slome, executive director of the American Association for Long-Term Care Insurance, said: “I would never, ever tell anybody to delay getting any kind of medical exam. But you have an advantage over the insurance company if you apply for insurance before undergoing any kind of medical checkups.”

The Obama administration’s Affordable Care Act will prohibit discrimination from insurance companies based on pre-existing conditions but this provision begins in 2014. In addition, with the presidential election coming up in November, a GOP win might mean the law is significantly changed or altered. If this happens,, we will probably revert, more or less, to the status quo

Meanwhile, given the dimensions of the problem – essentially a whole generation at risk – it would not be a surprise if health insurance companies begin to insist that baby boomers be tested for hepatitis C before allowing coverage whether or not the Affordable Care Act is left intact. That is, they will take advantage of the two-year window allowed by the act.

So, essentially we have a generation at risk of having hepatitis C and a generation where current legislation and insurance company requirements combine to create a limbo for available, life-saving care.

Baby Boomer Dating Sites Are Great For Shy People

Baby boomer dating sites are great. There is no way around deciding that. Online dating as a whole has increased in popularity in the last few years. And dating websites for baby boomers have increased exponentially in number in that same amount of time.

Dating sites are the wave of the future and the future is here right now. And they have some excellent characteristics that can help you find a date if you happen to be a little bit on the shy side.

The first great thing about senior internet dating is that you and everybody else who joins the website has to fill out a profile with details about you, your life, what you are looking for on the dating site and what your interests are. This is perfect for getting over that kind of awkward stage of dating where you are trying to figure out by asking questions, what the other person is like.

You can simply sort through the profiles to find people who are looking for the same things you are. Or who live close by you or are a physical type you are attracted to. You get to decide who to contact and if someone contacts you, then you can decide after looking at their profile if they are someone you might be interested in. So right up front, that entire “fear of getting rejected” thing is down to the minimal level.

Another great idea with internet dating is that you can spend some time chatting anonymously with more than one person while you are deciding which, if any, of them you want to spend more time with. Or which, you want to get to know better, or which you really don’t want in your life at all.

Because you can do this without them showing up at your front door after a bad date, you need have no fear about revealing too much about yourself while you are out on a real world date. And it almost goes without saying that online dating lets you get to know someone pretty well, at least through their written conversations well in advance of actually meeting them somewhere on a date.

Safety is always a good idea and knowing a lot about someone before you actually meet them is a very powerful idea.

Meeting someone online on a baby boomer dating website can be one of the best things that ever happens to you. And with all the advantages of internet dating over regular dating, there is no reason at all not to start right now.

Baby Boomers, Gen X, And Gen Y – Workplace Differences

Every generation is a bit different. We’re different in everything we do from how we dress, how we approach problems, how we view the world, and even how we solve problems. We are also different because times really do change. Throughout each generation there have been new technological advances. Think about it… TV’s and cars weren’t always around. Cell phones, gaming systems, and even debit cards weren’t always around. As each generation changes the world we live in, so must we change with that world. If you’re not one for change that’s perfectly fine because the world will continue to move forward with or without you.

Really the only thing that truly stays consistent is each generation’s views of the previous generation. We all have thought of our parents and grandparents as old fashioned, behind the times, and each generation has its own views on everything from work ethics to change. Even Baby Boomers were at one time flexible, adaptable to new situations, and quick to catch on to new ideas (most youngins’ are). And all older generations will think of the younger generation as incompetent, incapable, unfocused, and unrealistic – until the younger generation proves that change can be good, that we will also adapt and survive. There will always be friction between generations. That’s just how life is.

A few differences between Baby Boomers, Gen X, and Gen Y in what they expect and require from companies:

Baby Boomers:

  • Prefer traditional workspaces – cubicles / offices
  • Does not welcome work flexibility or work/life balance trends
  • Respect is based on the position or title
  • Expects to be promoted based on longevity
  • Waits to be told what to do
  • Motivated by pay or bonuses
  • Puts their job first
  • Expects to stay with one job or company
  • Prefers technology to stay the same

Gen X:

  • Expects to be promoted based on performance
  • Values work/life balance, flexibility, freedom, and responsibility
  • Comfortable with diversity
  • Challenges authority
  • Believes respect is earned
  • Motivated by personal satisfaction – personal growth and fulfillment
  • Puts their family first
  • Expects to move around in their job or company
  • Thrives on changing technology
  • Desires frequent job and/or career training
  • Would rather work individually than in teams
  • Values authenticity – they expect change

Gen Y:

  • Toughest generation to manage (thus far)
  • Tech-savvy, well networked, achievement-oriented, and creative
  • Wants to use their own methods to accomplish goals
  • Better educated than previous generations
  • Come from more two-income and divorced households
  • Thrives on variety, challenges, and value
  • Expect opinions to be heard
  • Driven by accomplishment rather than money
  • Will seek information, advice, and stimulation from various sources
  • Team-oriented with shared rewards
  • Seeks to be mentored and coached – will ask any question that comes to mind
  • Constantly looking for learning opportunities, ideas, and situations

As you can see, each generation is different in their views, especially in the workplace. The workplace communication must adapt to the new generations and their way of thinking. If it doesn’t, then the gap will become quite large and it will become more difficult to bring multiple generations together. This world will change based on the needs, wants, and desires of the next generation… whatever those may be.

The Baby Boomer Refrain: They’re Really Going to Miss Us When We’re Gone

American Business, say goodbye to the Baby Boomer generation as we begin our march into retirement. Yes, you are lightening your payrolls as higher paid workers leave. But, a lot of hard-to-replace knowledge and expertise also is walking out of your door. The generations that follow will be very different from what you have seen. You will not be replacing like with like. You will be getting people with very different mentalities and perspectives on life and career. So, how do the generations differ in the workplace?

THE BOOMER GENERATION (Born 1946 – 1964)

Boomers are distinctly different from the younger generations. Work is a special activity for this group. Many “live to work” versus other generations who “work to live.” Money and title are affirmations of both their accomplishments and their value to the company. However, the paradox is that while they see title and rank as affirmation of their own value, they don’t necessarily respect the title, but rather evaluate the person behind the title. You must earn the respect of a Boomer. Respect is not ascribed by position.

Because of the importance of work to this group, many are described as workaholics and their work ethic is strong. Being part of a team and being a team player is important. Boomers are involved, focused on quality, and are looking for fulfillment – a lot of which is provided by the job. Boomers are driven to accomplish, but don’t micro-manage these people unless you want a very disgruntled worker. Also, don’t ignore their accomplishments or their need to be valued.

GENERATION “X” (Born 1965 – 1980)

Generation “X” is very different in style and perspective compared to Boomers. Let’s start with a very clear difference. Talk to a Boomer about a project or task and they will interpret this as an order that needs to get executed immediately. However Gen “X” will interpret the same conversation as an observation about something that needs to get done, but not necessarily in an immediate time frame. You see, Gen “X” demand the freedom to determine when, how, and where an assigned task is completed. As a group they are very self-reliant, but are open to direction and they do want some structure in the workplace. Having said that, they very much want to do things their way, forget the rules. Providing this freedom is important if you want to retain these workers.

They are very intolerant of bureaucracy which they see as an impediment that gets in the way of their freedom. This group considers the workplace as just a job versus the Boomers focus on “Live to work.” The other important thing is how they respond and are motivated by rewards. For a Boomer, a reward provided at any point is welcome. Not so for Gen “Xers.” For Gen “X” rewards for a job well done must be immediate. Delayed rewards are confusing and do not work as well. As a group, Gen “X” is much more laid-back in respect to Boomers. Fun and informality is important. Gen “Xers” are looking for new skills and experiences and will change jobs if their employer does not offer these or if the job gets stale.

GENERATION “Y” (Born 1981 – 2000)

This is the newest generation entering the workforce and man, are they different from what you are used to. This generation grew up with everything electronic and they are wired. Preferred communication channels for this generation are e-mails and instant messaging. This group is comprised of multi-taskers with one hand on a keyboard or I-Pad and the other on a Smartphone.

At work, this group is described as very tenacious, goal-oriented and entrepreneurial. However, unlike the Boomers who “live to work,” Gen “Y” believes that work is just a means to an end, rather than an end in itself. They are motivated by meaningful work, but don’t try to give them tasks that are “make work” or trivial, because this will only turn them off. How does this group like to be recognized and rewarded: When they want it and immediately. Delayed rewards do not work. Everything in their world is instant and immediate. They are described as loyal, technologically savvy, socially responsible, and oriented towards work-life balance.


The reality is, if you are an employer, there is no best. There are only differences. But here’s the point: All of the policies and reward structures that have been in place for so long have been directed to the characteristics of the Boomer generation. As Boomers head for the exits, many of these policies will no longer work and you will need to adapt to the new reality if you want to maintain a happy and productive workplace. “Live to work” is leaving the building!

Why ‘Baby Boomer’ Women Can’t Afford to Retire And Tips To Bounce Back

A shocking report in the Los Angeles Times showed that single women are at the greatest risk of living in poverty. Why? This is due because of lower wages, more spending and only bringing in a single paycheck. Many of us Baby Boomer women have to dramatically downsize our lives as we grow older. Instead of basking in retirement, many of us cannot even mutter the word ‘retirement’ let alone think of it. Instead, many of us have to work three jobs to stay afloat. But why?

Boomers Spend, Baby, Spend

‘The American Dream’ portrays the idea that having more is equated with being more. The bigger the house, the bigger the car and the bigger the shoe collection is correlated with being higher on the socio-economic ladder. Susan Sterne of the Economic Analysis Association notes that, “The consumer spree arose because consumers between 35 and 44 spend about 20% more than average consumers. Those between 45 and 54 spend about 30% more. Put these two age groups together and you have 40% of US households. This same group is responsible for half of the nation’s spending”.

Breadwinning Women?

In the past, many ‘Baby Boomer’ women in their relationships had no direct control of their finances. I know that I fell victim to indirectly to this same feat. It was not that we did not care; we were just not educated in managing and budgeting our capitol. Many of us feel and act uncomfortable around the topic of money. We (and I find myself guilty of this) wish that there was a man to come to the rescue and save the day.

What Rainy Day?

Hmmmm. What to do? Do you buy a new pair of Cheetah print Sling-backs or put an extra $100 in savings? (My closet has the tell tale signs of my shoe addiction.) Instead of saving for retirement, Boomers have spent their lives ‘living in the now’. Unfortunately, many of us have not saved enough to support our lifestyle leaving us in debt.

A recent Los Angeles Times article reported that, “Ellen Tucker Emerson cut short her nursing career to help raise her children, but money was never a worry. “He bought me furs and jewelry. We stayed at the best hotels.” Once her marriage was over, her financial life looked very different. Instead of taking glamorous trips, she sweats bullets to pay her bills. At age 51, Ellen wonders how she will get by in retirement

Bounce Back and Bounce Better

Regardless of your age or situation, the time to take action is today! It’s NEVER too late. It has been gratifying to see that even if you have had a rocky financial road, you can make a change anytime you decide. Trust me, I know. I had $88,000 of corporate credit card debt as the result of losing my marriage and business the same year. In four years I paid off my debt and moved from a pool house to a lovely home.

As a life coach, it has been extremely rewarding to me to see women in their 60’s make successful career changes. You are never too old to take control of your life!


o Get Real

If your financial goals and needs are fuzzy, you will never be able to get ahead. Take a month and track all of your expenses and your income. If credit cards have been a problem, take a month and just use cash for your expenses. It is astonishing how cash will wake you up. When it’s gone it’s gone. I have found it helpful to put cash in separate envelopes. Groceries, gas, entertainment, medical, etc.

o Write Down Your Goals

Seeing is believing. When you write down your goals, you are first acknowledging the situation, the first step to a turnaround. By putting your goals on paper, you are creating your plan of action and that you will achieve.

o Do Not Let Fear or Shame Stop You

Many women feel ashamed of being in tight financial situations. Remember there is strength in numbers, so take refuge with a friend. Many times, money problems are more strenuous and difficult to talk about than relationship problems. Step up and get out, seek the help you need. Just speaking to another woman can help you get back to enjoying your life.

o Get Help

Seeking Financial Assistance will help to alleviate the problem. By speaking to experts who are trained in this field of expertise, they will be able to give you hands on information and support to steer you in the right direction. The NABBW has many superb resources. You will learn there are other ‘Boomers’ just like you dealing with the same issues.

Authors Bio

The Secret to Optimal Baby Boomer Health and Wellness – A Healthy Endocrine System

The first “Boomers” will turn 65 in 2011, and according to a report published by the American Hospital Association, more than 37 million Boomers – six out of 10 – will be managing more than one chronic condition by 2030. In addition, by the year 2030:

1) 14 million Boomers will be living with diabetes – that’s one out of every four Boomers.

2) Almost half of the Boomers will live with arthritis and that number escalates to just over 26 million in 2020.

3) More than one out of three Boomers – over 21 million – will be considered obese.

These statistics are alarming, but is there anything that can be done to avert this medical crisis? Many experts believe that there is a solution and that the answer lies in the improved health of our endocrine system.

Our bodies have two ways of controlling our body tissues. One way is through the nervous system with its neural pathways. The other way of controlling body tissues is through the endocrine system. Our endocrine system is an information signal system much like the nervous system. Whilst our nervous system uses nerves to conduct information, our endocrine system uses our vascular system to carry sex hormone and non-sex hormone agents to the 50 trillion cells in our body.

Our endocrine systems comprise a network of glands that produce more than fifty different known hormones to maintain and regulate basic bodily functions. Hormones are chemical messengers – this is the way our bodies communicate at a cellular level. The main function of our endocrine system and its hormone messengers is to maintain homeostasis (a stable internal environment in the body) and to promote permanent structural changes.

The most important part of our endocrine system is the hypothalamus-pituitary-adrenal axis, or the HPA axis as it is referred to commonly. HPA axis dysfunction has been shown to lead to conditions such as abdominal obesity, increased risk of cardiovascular disease, chronic fatigue, mild depression and anxiety, anorexia, poor sleep patterns, bone mineral loss, high lipids, loss of lean muscle mass, altered cognitive performance and decreased sexual behavior. The list goes on.

According to Donald R. Yance, an expert on the subject, “The disruption of the HPA axis is often central to most health problems, syndromes, diseases, and even aging itself.”

When we are young, the communication between cells is excellent and our bodies operate at optimum efficiency. However, as we get older, our endocrine system falters and the system becomes less responsive to the needs of our body. Our body’s cells begin to function less and less efficiently as we age and our normal bodily functions begin to falter. The end result of this progressive dysfunction is the “disease of aging” and ultimately death.

Ninety percent of all adult illness is due to the degenerative processes of aging. This includes heart disease, most cancers, adult-onset diabetes, stroke, high blood pressure, osteoporosis, osteoarthritis, autoimmune disease, glaucoma, and Alzheimer’s.

“Aging is characterized by a general decline in most physiologic functions, and in particular, by a decreased capacity to maintain homeostasis during episodes of stress. These changes are believed to reflect the accumulation of damage to cells and tissues resulting from a variety of toxic factors, either produced endogenously during normal growth and metabolism, or derived from the environment. Normal function and survival are dependent on the cell’s ability to resist or adapt to such stress and to repair or replace damaged molecules. The need to enhance adaptation is critical,” says Yance.

One of the ways we can help our bodies cope with such stress is to supplement with a powerful adaptogen. An adaptogen is a natural herb product that increases the body’s resistance to stresses such as trauma, anxiety and bodily fatigue. They normalize the HPA axis. Adaptogenic herbs are unique from other substances in their ability to improve balance of endocrine hormones and the immune system, and they help the body to maintain optimal homeostasis.

“If we can improve cellular signaling as we age, we will be able to better support our cells, tissues and organs. If our cells are healthy, we will be healthy. Restoring balance to the HPA axis and supplementing with a powerful antioxidant and bio-energetic nutrients is the key to cellular rejuvenation and restoration,” comments Dr. Tim Chapman of Murrieta, CA.

The key to optimal health is balancing the HPA axis and by doing so we are effectively harmonizing the entire endocrine system. When this occurs, our bodies begin to balance and produce hormones at more youthful levels. This leads to improved cellular signaling, homeostatic balance is reinstated and cell receptor site sensitivity is improved.

The combination of improved cellular signaling and a powerful antioxidant will result in improved cellular rejuvenation and our bodies will be able to operate with improved efficiency. In this manner we are able to support the age-reversing process at a cellular level that ultimately translates to an improvement in longevity, vitality, health and wellness.

“Once the human body is in a state of homeostasis it has the potential to heal just about anything, especially those age-related diseases and illnesses that are confronting the Baby Boomers,” says Dr. Chapman.

The Best of the Best Anti Aging Products For Aging Baby Boomers

Aging baby boomers are determined to fight the aging process. They spend millions of dollars a year on what they perceive as the best anti aging products money can buy. They are being very short sighted in their quest for youth. Just as a well maintained car eventually breaks down, our bodies do the same. Aging is a chronic and ongoing condition we all face.

Successful aging requires planning. The baby boomer generation has made it loud and clear that they want to remain in their homes and communities as they age. Yet they ignore the most important factor that will help them achieve the goal to age successfully at home.

The home environment most boomers reside in was built for the young family. A young body can run the stairs, stand at the sink and get on a stool to reach things. These are activities that become difficult or even impossible for some as they age. Falls are the number one robber of independence of the aging body. Yes, all the exercise, good nutrition and Botox cannot help one from falling and breaking a bone.

Eventually the body slows down and being mobile can be an issue. It becomes hard to get into the bathroom. Many aging seniors stop taking baths because of a fear of falling. No matter how hard we want to stay young or we will our bodies to maintain a youthful appearance, eventually we will slow down.

So what is the best investment for successful aging at home? It is simple. Adjust your present living environment to meet the needs of your aging body. Many aging seniors end up in nursing homes or assisted living because their home environment could not accommodate their needs.

More on Investment for Successful Aging. The Best Anti Aging Products for Aging Baby Boomers.

There are simple things we do now that we take for granted. Turning a door knob or reaching for the light switch are functions that can become difficult as we age. By making small changes in your present environment, over time, you can make your home livable for your future needs.

If you are going to plan any remodeling or home improvements, it is important to seek the advice of a certified aging in place specialist. These are individuals that utilize the basics of universal design house plans to meet the needs of everyone: the disabled, the aging and the young. They will assist you in making the right choices for your needs.

There are eight factors to keep in mind when you are considering making changes to your home. I will cover four of them here.

Safety is the first and foremost concern as we age. You cannot prevent accidents from occurring, but you can create an environment that will decrease the chances of one occurring. The concept of universal design considers this in every area of the home from the entrance way to the bathroom and kitchen.

Mobility is a factor as we age. Some will require walkers or a cane; others may require a wheelchair for mobility. Getting in and out of the home is always a priority that does not change as we age. How we get in and out of the house does become a problem.

Mobility in the house is also a factor one must consider when considering remaining in the home as you age. Using stairs, using the bathroom for toileting and personal care, cooking and preparing food can become difficult as we age. Addressing the home environment and making changes using universal design concepts will assure successful aging in place.

Bathroom accessibility is a key factor. For many, as we age we will require other assistance from a care giver with our personal care needs. Safety and accessibility to allow one to be as independent as possible is the goal for this room of the house. Simple changes such as grab bars, hand held shower heads and scald guards on the faucets are benefits the entire family can enjoy.

Yes, aging baby boomers, the best anti aging products to invest in are the products and changes to your home that will promote independence, safety and security for you as you age. Unlike most anti aging products these products work and are a key for successful aging.

Active Living Communities Hold Great Benefits For Baby Boomer Seniors

When its time to retire, where would you rather spend your golden years? In one of those nursing homes like the ones that you always hated to visit when you were a kid and had to go see grandma; or in one of the new breed of active living communities for today’s modern seniors?

If you are like the millions of baby boomers just starting the retirement part of their lives, then you surely answered that you would prefer one of the senior retirement communities for active adults. You have spent most of your life being active and there is no reason why you should have to stop now.

Many of these new retirement communities are centered around a particular sport like golf. Trilogy Homes are usually like this, with a big golf course in the middle of them. But there are some that are centered around activities like horseback riding and the stables are the centerpoint of the communities.

Others like the ones that Del Webb builds feature a variety of activities so that pretty much no matter what you enjoy doing, you can find it at one of their developments.

The active adults communities are often gated and provide 24 hour a day security. This feature alone has convinced many people to move to one of these retirement villages because then they have an added level of protection in their homes.

Because of the security features at these places, many of the residents are able to relax completely and feel safe in their communities. Not that everybody moved there from dangerous neighborhoods, but it is nice to know that you are basically living in a small town. And you have your own onsite private security force to help make sure that your small retirement town stays nice and safe for you.

This is an advantage that not everyone enjoys anymore, to be able to go out for a stroll around the village at night without having to worry that you will run into any problems while you are simply out taking your walk. In the long run, it’s probably almost impossible to stay completely safe anywhere, but the fact you have an extra layer of folks watching out for your in your retirement village can bring a lot of extra peace and happiness.

Retirement used to spell the end of things for a lot of people, and now it does not. What it really means these days is that if you move to one of these active living communities, you are really beginning a whole new chapter in your life. And that is fantastic benefit.

Baby Boomers and the At-Home Business

Baby boomers have a lot of life and business experience to bring to whatever we do these days. We’ve already had jobs and careers, we’ve raised families-and let’s not forget all of the hard work we did changing people’s expectations about what’s possible for women and minorities!

Now, many Boomers are entering a period of our lives where we’re questioning what we might want to do next. We know that job security went the way of the dodo many years ago, and that corporations are no more loyal to us than we should be to them. The financial services industry has failed us, and many of us think that our government is failing us, too.

At any rate, Boomers are well aware that we aren’t going to have the luxury of guaranteed pensions to draw from as we enter the next years of our lives.

And all of this is where starting a home business comes in. Depending on the kind of home business Boomers choose, we can have the freedom we’ve been dying to trade our corporate jobs to have. At the same time, we become the ones responsible for our own success. We don’t have to worry whether or not our jobs will be history tomorrow, because we’ve become the boss!

That said, you’ve found this article because you’re probably a member of the Baby Boom generation and you’re at least interested in checking out home businesses. With that in mind, here’s a rundown on the kinds of home businesses you can own:

  • Franchises. There are home franchises out there that cost far less money to start than opening a brick-and-mortar franchise, and some of them will still give you the freedom to set your own schedule instead of being on your customers’ schedules. But be careful-one kind of home franchise, commercial cleaning franchises, are well-known for having a lot of questionable business practices.
  • You can also do service work from home-everything from sewing to opening a childcare center. If you’re a Boomer woman who has chosen homemaking and being a mother as your career, you may want to think about this opportunity. You’re going to have some up-front costs in terms of getting licensing if you work with children or with food, but the fun and profit you can earn may well be worth it!
  • Do you do arts and crafts? Have your friends sworn they’ve purchased items that were half as good as what you’re doing in your spare time? Boomers are lucky-we have the Internet, and you can use the Internet to open up your own Etsy store to turn your hobby into a business.
  • In fact, you can own a lot of different kinds of Internet businesses without having to leave the comfort of your home! Boomers have expertise, and we can sell that expertise online in the form of everything from instructional videos to e-books. But that’s not the only kind of Internet business that Boomers can do. You may choose to market a company’s product through an affiliate relationship or direct marketing, for example. And the best part is an Internet business is among the least expensive businesses you can start!
  • Finally, if you love people and are passionate about a certain product line, you can go into old-style network marketing-demonstration parties and selling products person-to-person. And these days you can even do network marketing online and reach out to huge markets!

The point here is that we Baby Boomers have a wealth of experience to bring to our own businesses. At the same time, creating at least a second income stream has never been more important than it is today.

If you’re one of my fellow Baby Boomers, don’t let today’s economy get you down. After all, we’ve seen recessions before, haven’t we? But if you’re creative and willing to put some consistent effort into it, a home business will at least give you a second stream of income-and at best, it will free you from an uncertain corporate job and give you the freedom you’ve been craving. I know-I have an at-home business, and I’m having the time of my life!