Impact of Baby Boomers on American Society

Demographers’ defined the baby boom as a birth surge started in 1946, after the World War II and reached its peak in 1957 and continued until 1964 because of the postwar prosperity. Most people uses “generation” as their term but demographers precisely referred it as “cohort” (group of individuals experiencing a certain event within a specified time). This reveals that social changes interconnect with the life of every baby boomer.

There two groups of baby boomers. The babies born from 1946 to 1955 were called early boomers. Those who were born from 1956 to 1964 were called as late boomers. The last set were born during the first tour of Beatles in America and the first early ones was approximately 18 years that time. They are were noticeable because of their big populations. They crowded junior high, elementary schools, high schools, labor market, and colleges.

Studies show that the impacts brought about by the society where baby boomers grew up contributes a lot in reshaping the society. They never think like their parents. Because the population of these cohorts is unprecedented during the 20th century, their beliefs and behaviors are then predicted to dominate things.

But there is also a great discrepancy in terms of economic status between early and late boomers. Compared to the energetic job market and emerging economy laid beneath the feet of early ones, late boomers needs adjustment on economic shifts. It is due to the rapid growth of service sectors, jobs for middle class became less stable, changing locations of workers, and career market adjustments.

Most are considered economic security as an elusive thing. They are the people who were born after the era of civil rights. Conducted studies even reveals income differences according to ethnicity, race, and birthplace creating ethnic classes. It was because one third of the population are Hispanic, African-American, or Asian besides the black and white Americans. Take for instance, the black boomer’s generation are considered inferior than whites, although the generation were rated the best in terms of education.

It is a fact that the life was accompanied by postwar transformations changing the American society. The ideas about sexuality, gender, and family were altered profoundly. Likewise, parenthood changed, old age and retirement was redefined, and labor forces were transformed. Even in their old age, they seize opportunity to stay involved and active like staying in their work force to meet the responsibilities of supporting their children.

The changes in the society were never brought solely by the stereotype but also the conservative types like Seth Grossman. They expressed themselves through street protests while the conservative use other forms such as leaflets, student newspapers, and forums. Although their actions did not attract the attention of media but they achieved their success when they forced a referendum which resulted in the withdrawal of Duke students from the National Student Association.

Conservative may not be a part of the projected boomer’s image but they became a strong force in making their way silently. They are not even in the front page of the newspapers because they still attend their class while others were boycotting. Nevertheless, they have supported conservative politicians like George Wallace in 1968.

One third of the populations of early boomers served during the Vietnam War. Other made a name in different fields throughout history. Joyce Johnson was an African-American who belongs to the stereotype her activist work in her graduate school. When she entered Duke School, she sought for advancement not only for herself but her entire race. She belongs in the Afro-American Society involved in the iconic events in the Duke campus during the 60s. Grossman and Johnson are baby boomers who contributed great change in their society.

Deep understanding about the baby boom generation is very important as they advanced on to their old age. It should be more of demographic curiosities because if demographic bulge move continuously on the system, then economic differences also persists. They once do their best in shaping the society providing significant impacts on the lives of many people besides themselves.

Where Are The Baby Boomer Statistics For Good Eating?

There are baby boomer statistics of all kinds. The group of people born between 1946-1964 who collectively make up this group are about 25% of the population, according to the 2012 census.

We’re a force to be reckoned with!

Just try to find a statistic about what we consider good eating. It doesn’t exist.

Heck with statistics. I’ll share what I think is good eating.

I make no claim that what I say is scientifically or medically correct. It’s my opinion. It works for me and has for a long time.

Organic is best

First, organic is the way to go whenever possible. Yes, it costs more but it’s an investment in yourself. It’s worth it. It doesn’t mean that simply because it’s organic it’s healthy, but all things considered, organic is safer because it will not have chemicals and additives that conventional food probably has.

If you can’t find or don’t have organic, get as close to it as you can. Avoid packaged or processed food. Read labels. If you can’t pronounce the ingredients and/or don’t know what they are, don’t buy and definitely don’t eat it.

The term “all natural” is a bit misleading. It’s not regulated. Organic is very regulated. I believe that what is considered safe in this country really means it has not yet been proven unsafe.

Believe what you will.

Whole Food

I am not promoting the grocery chain, although I’ve been known to shop there.

Don’t buy or eat low-fat, non-fat, diet, or anything that claims to be healthier because of what company has done to make it healthier for you. It’s not healthier. If something has been taken out, something else has been put in to make it taste good. It’s probably been salt or sugar enhanced. Also, the process used to remove whatever has been removed probably involved chemicals.

Avoid wheat!

What I’m saying is eat food the way God/nature made it. Enjoy it for what it is. Moderation is the key but enjoy food to its fullest extent.

It’s part of the 5 F’s

Hearty breakfast suggestion

Two toasted slices of gluten-free bread, generously buttered (real butter), with melted, shredded cheese on top of that, quarter or half an avocado, one or two eggs fried over-hard in olive oil, pomegranate seeds, and blueberries, bacon, lettuce and tomato are optional.

Slice the avocado in thin slices, six slices is optimum. Place two or three slices on one of the buttered and cheesed pieces of bread.

Place a fried egg on top of the avocado.

Place the remaining slices of avocado over the egg if having one egg. If having two eggs, place half the remaining slices of avocado between the two eggs and place the remaining slices over the second egg.

Put the other piece of toasted, buttered, cheesed bread on top to make a sandwich.

Place a random amount of pomegranate seeds and blueberries on the plate next to the sandwich.

What next?

Go for it!

Post-Retirement Money Pinching for Baby Boomers: What to Do to Survive

Sometimes life has a way of kicking you when you are down. It is almost expected by the time you retire, but maybe you feel like you have things worked out and you are prepared for the worst.

Unfortunately, odds are that you’re going to feel pinched at least once.

Whether it’s because of a health scare of an unforeseen accident or a new roof needed on your house, you’re going to need money. And while selling your blood to the local blood bank might sound like a feasible idea, it’s not going to get your head above water.

So what do you do?

A Reverse Mortgage

One of the most common ways to gather fast funds could be to take out a reverse mortgage. While this may not sound like an optimal solution, in the event of something almost catastrophic, it could be your only source of quick bucks.

Basically, with a reverse mortgage, you take money against your home. If you own the home, you basically take a lump sum or payments from a financial institution in exchange for a sort of lien.

There are multiple benefits to that, of course.

• You will receive funds quickly and usually in enough quantity to take care of any sudden expenses that could arise without warning.

• You get to stay in your home and enjoy it. It’s not selling your home, but taking a form of payment against it.

• The mortgage companies that specialize in this are easy to find. You really only have to watch television for a limited amount of time before some celebrity is seen parading their sponsor’s product, complete with spiffy toll free number, before your eyes.

However, there are some drawbacks. Not only are they drawbacks, but they are quite major in terms of potential impact.

• It is a loan and it will need to be paid back. There have been horror stories concerning people’s homes being lost to the companies upon their deaths, leaving their heirs with nothing. This could be a drawback if the home is a family home, one with generations of history and memories.

• Like any loan, there’s going to be an interest rate. No one has ever mistaken a loan shark for a dolphin, coincidentally. You have to know upfront that this isn’t free money and that it has to be repaid one way or the other. If you take this loan, or mortgage, know that you will need to budget for payment or a lump sum payout if you want to avoid any potentially greater negative outcome.

If you can deal with a mortgage and feel that your financial predicament is short-term, this sort of reverse type plan could be more than beneficial for you. In fact, it could save your shirt. But if you see a long-term issue, be aware that you are putting your home on the line.

Selling Your Vacation Home

Many people once they have hit retirement age have managed to accumulate assets. Some of them could be large, such as a vacation or rental property. If faced with an unexpected financial obstacle, unloading something could help alleviate the stress.

There are multiple bonuses to doing something like this; several of them could long lasting and more significant than previously thought.

• Selling a vacation home would give you surplus of funds. It would allow you to pad your bank account for a good while or at least offset a sudden, painful financial issue.

• You would no longer be responsible for the upkeep on the property. Saving on homeowner’s associations fees, if applicable, as well as utilities and taxes can help even more. Even a few thousand dollars left over at the end of the year could help you in all aspects of your life, be it paying for insurance or medications that you might need.

• You will also remove some worry you have by having additional property. You won’t have to worry about maintaining it, you can drop the home insurance, and stop worrying about security for an unoccupied dwelling. On top of that, many prime vacation spots lie on the beaches or in areas of bad weather. No longer will you have to watch the hurricane reports and worry that, somehow, your roof is going to end up floating through the center of downtown.

Like all things, however, there are drawbacks.

• If your second home is used for rental income, you have to consider that you will no longer have that additional income per month. If your budget is reliant on the influx of cash at regular intervals, you have to make certain that you can go without the stipend or else your financial windfall will be for naught.

• You are losing a major asset. If you sell your second property, you will be relieved of the stressful side of it, but you will also lose the good things. No longer will you have that snazzy condo next to the beach to fall back on. Your children won’t inherit it, and it can’t be used as collateral later in the event of something else.

Giving up a second piece of property isn’t a decision to be taken lightly. You might find yourself regretting giving up that oasis, especially if you happen to thoroughly enjoy the use of it. You have to consider that, if you do sell it, will the financial results warrant giving up the joy and flexibility that the ownership allowed.

Unload Your Unused Assets

Odds are, you have accumulated more than real estate. Many people hold onto cars well past their prime and that’s a good thing. Antiques are in! That boat of a sedan that you purchased new 25 years prior may actually be worth more now than before, something that could potentially shock and awe your spouse. Even baseball cards or collectibles could net you a quick few bucks. Luckily, at your age, you’ve most likely kept something at some point that you thought might be worth something one day. That day, my friend, has come.

Nostalgia is a growing market. Shows such as Pawn Stars and anything on the History Channel will show that people like to remember days long past. How many times have you passed a shiny 1957 Bel Air and thought of poodle skirts or hot rods? Even if you weren’t alive, or old enough to enjoy, the 50s and 60s, antiques resonate with the public. As a result, things have value. Like a drug or a drink, people want to feel good, to enjoy themselves. If you’re sitting on, or in, a classic car, you might as well cash it in if you aren’t using it. Your pockets could become extremely flush if you do, and that’s something that could help you get over that mid-life hump of a financial crunch.

However, before you sell that signed poster of the Rolling Stones, ask yourself if you can part with it? Really part with it? With obtaining property, collecting things, people collect memories. Selling a baseball card isn’t like selling a newspaper. If you sell a baseball card that your father gave you for your birthday, are you going to be okay with that later? Are you going to miss it? If so, odds are you can’t replace it. You might find another Mickey Mantle, but it won’t be that Mickey Mantle. Like all things, you have to decide if you can live without it. If you can’t, there are other options.

Taking Lump Sum Payments

There are businesses that exist only to give you money–with a catch, of course. If you have a settlement, or even a long lasting retirement account, odds are that some business will offer you cash upfront in exchange for your payments.

Before you go laughing all the way to the phone, then the bank, you need to stop and consider that for a moment. Sure, you’ll have the money in hand, but at what real cost?

• No one gives money away for free, and these companies are no exception. It may be your money, and you might need it now, but they aren’t going to give you all of it. Many companies will give you a fraction of the actual worth, almost preying on your need for assistance. They are not necessarily in the same category as loan sharks, but they are definitely going to get their share of the apple.

• You cannot just undo it. If your $500k annuity just turned into $300k or less, there’s no going back. If you take the payment, that’s what you have. It is gone with no further recourse, no payments, no anything. You have to stop and think about that for the future as well as the present.

• Again, these companies are in it to make money. With hired spokesmen and huge amounts of airtime, you know they have to take their pound of flesh and do so very liberally. Always read the fine print and go with a company only after researching it and making sure they are on the up and up. And remember, just because it’s on the internet doesn’t mean it’s necessarily true.

Like all ways of obtaining fast cash, you have to think it through. Don’t rush, take your time and really make a checklist about what you need, why you need it, and what you’re willing to give up in terms of long term financial freedom in order to acquire a quick fix for your predicament.

If You Just Need a Little Help

There are times when it is not so dire that you are willing to sell your estate to keep above water. There are times when you just need a little help with the bills or with the expenses you might have.

• Consider downsizing your home if you are not truly attached to the place where you live. Shaving off the additional square footage could not only save you in terms of property taxes and utilities, but downsizing could net you a profit that could help finance the remainder of your retirement.

• Snip any unnecessary expenses by strategizing. It’s becoming far more common for people to get their entertainment via the internet rather than cable or satellite. Sometimes those bills alone are 100 or more dollars per month. While it does not seem like much, it could help with a tightening budget.

• If you’re really desperate, don’t hesitate to apply for assistance. Programs were created to help, and if necessary food assistance, even utility assistance can help keep your head above water.

The main point is that, if there’s a will, there’s a way. If you don’t need it, or want it, you should sell it. If it’s too big, downsize and get something more manageable. You should be focused on enjoying your retirement more than anything else and financial woes should be the least of your worries. Strategize about what is truly necessary for you to be happy and work from there. As long as you pay attention to companies that prey on desperation and think three steps ahead, you should be fine.

What Are We Doing Now? Catching Up With the Baby Boomer Generation

I know it can be hard to believe sometimes, but many members of our generation-the Baby Boomer generation-are retiring or getting ready to retire.

Of course, the mainstream media won’t let us forget that we’re entering this period of our lives! Like everything else we’ve done, we Boomers are being watched to see just what we do with retirement. And really, it’s no wonder-God knows, our generation has made monumental changes in almost every other area of life in the U.S.!

Granted, not all Boomers are retiring or getting ready to retire. I doubt Secretary of State Hillary Clinton is ready for a rocking chair just yet, and I’d be shocked to learn that Sharon Stone has dropped out of the spotlight! In fact, more Boomers are staying more active as we enter these next phases of our lives than probably any generation before us.

It’s not just the Hillary Clintons or Sharon Stones, either. Boomer women are starting businesses, becoming coaches and consultants, and finding their old passions and turning those passions into second or third careers.

We’re taking advantage of medical advances, good nutrition, and alternative healthcare to make our later years healthier. We know we’re likely to live a good long time after we hit 65, and we’re getting ready to rock those years!

Our generation was the first to realize that youth could be powerful. Now, we’re going to bust the stereotypes about aging and show the world that age is powerful, too.

Think about it. We Boomer women have a comfort in our own skin in our 50s and beyond that few of us were able to enjoy in our 20s. We have the experience of raising healthy, contributing adults under our belt, we’ve pursued careers or stuck with jobs to support our families…

… and, of course, there were those little movements that we helped along in our teens and 20s. Like the Civil Rights movement and the struggle for women’s equality.

We Boomers have done an awful lot of living, and something tells me we’re not going to stop now just because of a date and year on a calendar.

So what are you planning on doing differently than our parents’ or grandparents’ generations did or are doing? Are you going to start another career, take up skydiving, or maybe jog around the world as a Welsh Boomer did a few years ago?

Or is it time to write that Great American Novel you’ve been making notes for all these years?

If you’re looking for examples, think of Sally Ride-the first woman in space is the founder and president of a company that provides scientific and other materials to schools. Or pick up any copy of More magazine and be stunned by the beautiful, power women that magazine profiles.

Or just look at your own life to date. You’ve done a lot already-how do you want to take your experiences and wisdom and use them to generate the kind of post-retirement life you deserve?

The Baby Boomer generation has been making huge changes to our society, literally, since we were born. We started taking some control over those changes when we hit our teens and 20s. Now, in our 50s and beyond, we have the chance to make huge, positive changes in the way people think about retirement. I, for one, am looking forward to seeing what we do!

Who Are The Baby Boomers and Where Are They Now?

If you were born between 1946 and 1964 when everyone seemed to be having babies after the war, you are officially a Baby Boomer. In fact, during these years, a record 74 million babies were born in the US alone! In their youth, they were the peace and love generation, in an age when everyone seemed to have a cause, as was reflected in the music of the day when they were coming into their own in the 60’s and 70’s. Baby Boomers represent a sentimental time ‘back in the day’ when people really cared what the president was doing, celebrated Woodstock, and pondered Andy Warhol’s disappearance. Paradoxically, it was also a time of peace and mayhem… But those memory days are behind us all these days… So where are the Baby Boomers now?

Today the Baby Boomers make up 40 percent of the population and are the middle aged people you know who tell you they are enjoying empty nest… Until they experience the revolving door of children returning home after college to stay into their 30’s. Many are leaders in business, while others are caretakers who are “sandwiched” between generations, so to speak, as they are often both taking care of their aging parents, and their grand babies and grown children long after having raised their own children.

It is not surprising that the Baby Boomer generation is on the cutting edge of business and technology, and also on the front lines of compassion when families need them to become caregivers. Yes, sandwiched between generations, Baby Boomers have learned a lot about caring, and have a lot to teach us all about multi-tasking. It looks like the peace & love generation is in a position to change our world for the better!

Today, the Baby Boomers are recognized as being the largest group of Americans ever born in a single 25 year period. Their vast demographics are diverse and pale only in comparison to their accomplishments. Baby Boomers are making their mark wherever they go, including in the world of science & technology, medicine, counseling, bioethics, education, business, and you guessed it-even at home.

These dynamic middle age Americans are finding themselves in leadership roles, both in the board room and at home with their growing and aging families, as many find themselves in primary caregiver positions. Caregivers for their aging parents… Caregivers for their young grandchildren. Armed with good college educations, longtime careers, and facing many personal and professional demands on their time, they could easily, and arguably, be considered the “Busiest Generation.”

They are able to practice compartmentalization, which allows them to work hard and keep their work endeavors separate from their home lives. In a fast-paced work world, it is imperative to be able to dedicate ones attention fully to the task at hand, and not bring family issues to work. For most, it is a matter of survival in their hectic daily life.

Most of all, Baby Boomers have become exceptionally good at energy conservation, as they have had to learn how to wear many hats, so to speak, and take some helpful shortcuts in everyday life. From home to work to home again to work as caregivers in their homes and with their families, many have become adept at having a lot on their plate.

Interestingly, at home, Baby Boomers are stellar multi-taskers as they provide ongoing care to aging parents and much needed attention to their children and grandchildren. Wedged between generations, they are the generation most likely to shop online for their loved ones for senior safety products, mobility products, comfort products, adult diapers, special needs diapers, baby diapers and similar items for the convenience, quality and for great deals, in an effort to save time and energy. From disposable diaper delivery to senior aids for independent living, Baby Boomers are turning keys and opening doors as they pave the way for their peers, their elders and youth.

Additionally, the Baby Boomer generation is also engaging in stress reduction like never before. Many have found exercising at the gym to effectively relieve stress in everyday life, while others get lost in their hobbies, travel, or the internet as a way to reduce stress. Regardless of the method, they understand that it is more important than ever for them to find creative, positive stress releases to help balance work and family. Little things like finding ways to cut corners goes a long way in reducing stress, and similarly, using time management skills can easily enable busy Baby Boomers to use their time well, and promote optimal living.

Baby Boomer Statistics

Baby Boomer Statistics on Birth, Retirement and Empty Nestling

The baby boomer generation plays a significant part in almost every aspect of today’s America. They made an impact to every age cluster they get to belong. Boomers have the diverse potentials that uplifted their group in history.

Fast statistics show that the fifty plus age group of Boomers are earning roughly two trillion dollars, in control of more than seven trillion dollars of wealth and own 77% of financial assets in United States. That is not all, Boomers also grip 50% of the discretionary powers in both government and private organizations.

Boomers are interesting subjects to tackle-their power to do, their immense abilities and their emotions. And since the Boomer generation is now ranging at the age of 42 to 60 years old, they are facing the issues of retirement. It is fascinating to discover how Boomers envision their old age, their retirement plans and the thought of being empty nesters.

Empty nesting is the period in parents’ lives when their children start moving out to live their own lives. Sadly, aging parents are left by themselves, reviving the scenarios when they were just starting out a family as well. The difference is that they have consumed the energy and youth they used to be abundant of. While the baby boomers have a range of emotions toward empty nesting, they are most likely to play the brand name for them-the independent generation.

Furthermore in the poll conducted for baby boomers, the following are some key points which were uncovered:

Considering the statistics of birth of Boomers, the name of their generation was derived from the explosion of birth right after the World War II. At the span of the Boomer years, roughly seventy-six million Americans were delivered to the earth. Currently, the population of Boomers occupies twenty-eight percent of the whole populace in United States.

Specifically by the year 1957, an estimated 4.3 million of babies were born in America.

On the issue of retirement, baby boomers view this stage on its brighter side. Accordingly, most of the Boomers plan to pursue a career after their previous career. Being involved in sole proprietorship or any self employed business is the popular choice. Seventy-five percent envision their retirement as the chance to devote leisure time with their children and grandchildren. This will result to more domesticated adults. However, of this poll, seventy-four percent feel freer upon retirement while fifty-seven percent claimed that they will only be freer when they become empty nesters.

More than half of the Boomers are confident that they will have enough money for leisure when they already retire. This means that less than half of them are not certain if they will live a comfortable life after retirement. These statistics greatly affects the issue on the empty nesting emotions.

When questioned about parenting, 71% of the Boomers responded positively. For these baby boomers, parenting was a challenging task that marked many wonderful experiences for them. That is why when the empty nesting stage comes, Boomers are more emotionally prepared. This is illustrated in the positive feedback of the 58% baby boomers who are readying for the time when their kids had to leave their territory for good. In parallel, a surprising twenty-six percent feel like they would be closer to their better halves when their kids are gone.

The older the Boomers are, the more emotionally stable they become. Most of the oldies in this generation have been ready to clear the nest. While the large percentage states a neutral emotion, baby boomers are more likely appreciative of freedom that they will soon be enjoying.

For seventy-four percent of Boomers, they have proven to be good role models for their children. And forty percent of the aging Boomers foresee that there will come a time when their children would still cling to them. Since Boomers are characterized by being independent, only twenty-eight percent view their old age like their children would be charged for the rent.

Indeed, baby boomers play significant roles in the society. It is their age that introduces the value of optimism and self sufficiency.

Author Joshua James B.A., M.S.W. Certified Professional Coach


Baby Boomers Lifestyle – How Baby Boomers Are Different From the Previous Generation

Baby boomers lifestyle is different from the previous generation because they have had to adapt from the culture of their parents.

The two big differences in the generations are work and family related. I am not here to judge but to point out why this difference occurred.

In the fifties and sixties returning veterans could start work for a company and expect to retire after working there for 40 years. There was job security, company loyalty and it was the way things worked then…not now.

I am now 65…for those of a similar age ask yourself how many of your elementary school classmates did not have a mother and father, living at home with them.

Dad went to work; Mom stayed home and raised the family. This was not isolated to one region of the country I went to 11 schools in grades 1 through 12; my dad was an Army officer.

Divorce was unheard of then… a two-parent family provided a stability the baby boomer generation takes for granted.

Fast forward, to today,the baby boomers lifestyle finds divorce rates at 50% or higher, the two-parent family is no longer a given…in some places, they are in the minority.

The job market for Boomers has vastly changed. In the 1980s, companies were bought and sold like Monopoly pieces. Pension funds went out the window; job security was something only the post office afforded. Mom could no longer afford to stay home… she had to work. The baby boomer lifestyle changed from their parents lifestyle.

Boomers discovered the necessity of day-care, multiple jobs and a culture that did not think of divorce as a scarlet letter.

That has made the Boomer generation more independent and self-reliant than the previous generation. The stable home and cradle to grave relationship with one’s work is outdated.

Only time will tell if the generation of the Boomer’s parents was the “greatest generation”. For sure the baby boomer lifestyle is different form their parents lifestyle.

Why Are Pre-Boomers the Forgotten Generation?

First, few people know the definition of pre-boomers. It is those of us born between 1930 and 1945, from the beginning of the Great Depression through the end of World War II. Second, no one seems to know how many pre-boomers there are. The latest estimate is more than 30 million, which is three times more than the rest of those over 65. And last, what’s unique about the pre-boomers? As a sandwich generation, we are the bridge between the so-called Greatest Generation to the Baby Boomers.

We do not remember the pain of the depression, but most of us have vivid memories of WWII and the years immediately following it. For the most part, we were too young for Korea and too old for Vietnam. We did not march in the streets for civil rights, women’s rights or to protest any wars. What we did was grow up believing America was the greatest land on earth and believed in the opportunities it offered those of us who worked hard to get ahead. So we were the driving force behind what ultimately became the longest period of peace time prosperity in the nation’s history. Oh, and don’t forget, we invented rock and rock too.

Our elders (parents, teachers and the community) taught us to be patriots, believe in one another, and believe in ourselves. We still cherish these lessons and practice them to the best of our abilities. It was the pre-boomer who taught the boomers, but some place along the line they didn’t latch on to the American values the way we did. The “me generation” became the symbol of status and the generation of “more.” This pleased the marketers of goods and services, and as the boomers came of age there was a huge group of consumers’ eager to buy what others were selling. I know, because I was one of the admen who targeted the baby boomers and later wrote a book about marketing to them, “The 50+ Boomer: Your Key to 76 Million Consumers.”

After retiring a few years back, I continued to research and write about marketing issues. In so doing, I realized how people under-valued my generation. Marketers, advertisers, the media, you name it; they simply forgot about the pre-boomers. A quick search of Web sites or online articles shows few are directed at my peers. Yes, there are people writing to “seniors” about investments, real estate, retirement planning, and insurance; but there’s not much in the way of current events or nostalgic interests specifically for pre-boomers. In fact, most people use pre-boomer and boomer as interchangeable terms — not all but enough to indicate they don’t have an understanding of the audience they’re trying to reach.

So I decided to start a blog to reach out to my generation with thoughts, comments and opinions. My hope is to spark thinking, foster discussion and stimulate debate on a variety of topics including the nostalgia of our times. has been live for a few months. The reception has been heartwarming, but I’m looking to get more of us involved with more dialogue on more issues.

The Baby Boomer Lifestyle – What Is It?

Are you one of the baby boomers who refuse to follow the traditional retirement path? Do you refuse to sleep late, or sit in a rocking chair and watch aimlessly as time goes by?

You see us in almost every neighborhood. We are volunteering, working part-time, or starting a new career. We are taking brisk morning walks in Parks and inside Malls. We are flexing our muscles at the gym and shopping at health food stores.

We do Yoga, Tai Chi, have read The Tao Te Ching, and follow the teachings of Lao Tzu. We meditate daily, get regular massages and know what “Co Q-10” is.

We are not old people. We are Baby Boomers living a second life. We have an eclectic choice of new lifestyles. We are using online dating services to find partners that have similar interests. We are having second and third time partners and/or marriages.

Some of us are letting our gray hair show, and doing it with style.

We are growing old gracefully, in active harmony with this late season of life. We would rather wear out than rust out.

What this unique group of people recognize is that their main limitation in all these lifestyle choices is their health condition. Money is not as much an obstacle. Much of what they participate in is either free or at little cost. Some continue to work because they need the money. For others it is to keep their brain active and engaged.

For me it is a combination of both. I love the idea, the process, and monetary reward of re-inventing myself. I was sixty-one when I went back to school to become a licensed massage therapist, it was an amazing experience for me. I was the oldest student in all my classes. I was three times the age of many of my classmates. Being fit was a huge asset in my successful completion of this mentally intensive and physically demanding program. Only 50% of students that begin, graduate, pass the state exam, and obtain their license to practice massage therapy. Many fail on the first try.

The cliché is true. You are never too old to learn. I quickly settled into my daily study and massage practice routine. We had daily practice massages, two tests each week, a “Pop Quiz” on Wednesdays and a full test on Fridays. I did this while juggling my career as a Realtor.

The state exam is three hours long. I used the full 3 hours and I passed on my first attempt. I got my license in December 2009. This was the start of a new life and career as a health coach and healer.

Many Boomers are heading back to school, to finish degrees or to embark on new careers. I am a strong advocate of life-long learning. Many academic institutions provide online learning programs on the internet, so there is very little excuse for any healthy Boomer to not pursue some form of new learning.

Many of my patients (I specialized in medical massage therapy) assumed that I had many years of experience as a therapist, because they could not believe that I became a therapist so late in life.

My next goal is to be able to speak fluent Spanish six months after I finish writing my book.

So does any of this resonate with you? How are you spending your Boomer years? If you don’t have a debilitating illness, what’s your excuse for your physical and mental inactivity?

Are you having a tough time finding the motivation to get moving? I can provide you with the coaching you need to live an exciting healthy life!

Characteristics of Baby Boomers – The Good And The Bad Involved

Each person is different in their own way. This makes him/her different from the others. Even siblings differ a lot. Still, with the distinct characteristics of every person, he/she still should be able to achieve a good relation with other people.

Lots of generations have existed and also exist now. For ages now, each and every one of them has a certain uniqueness that makes them different from the others. If you are a baby boomer, this would obviously be known by you.

What or rather who are baby boomers? The answer is that people born after the II World War are baby boomers who were babies born between 1946 and 1964, the prospering time of a country after war.

Baby Boomers have characteristics that are very different and unique when compared to that of the other generations. This maybe the result of the fact that they were brought up in an American Military dominated world. They lead life in a world which offers wonders like awesome gadgets and household appliances. During that time, you found unemployed individuals only very rarely. In other words, almost all the families lived a happy and prosperous life.

The academic leadership, political, cultural and also industrial classes are also dominated almost completely by the baby boomers. The prominent individuals, Bill Clinton and George W. Bush are baby boomers and both illustrate diverging ranges of values and attitudes.

The baby boomers’ families have the maximum incomes in America. There are also early and late boomers and the generation is marked mostly by early boomers as late boomers did not experience military drafts. The late boomers were more identified by many cultural factors which they were even able to share.

The late boomers, also, are called as the X’s of the early generation. Presently, they are in a position where they wish to make a historical mark. The birth of baby boomers indeed makes history, and may even be the reason as to why they, in their right, are idealists. They are supposed to have a very big influence and impact over political and cultural matters. They belong to higher positions of power and the leaders there exhibit vision, decisiveness and can even withstand the worst of situations.

But baby boomers are famous not only for their positive attitude, but also for tendencies that are destructive like ruthlessness, arrogance and selfishness that can result in factional strife or outright despotism.

During the midlife of any baby boomer, they re-evaluate all things that have any relationship to their personal life. Those that have families concentrate on the success and failures obtained by their children as they want only what are best for them. A few boomers go even to the extent of directing and managing the lives of their children.

They are very much over-protective parents. They wish to sanitize everything that is seen by their children, even television programs. This is completely opposite to their childhood when they wanted to indulge everything with very few restrictions. Through their children, they wish to make improvements in the society.

Baby boomers, though being known as counter-cultural types and as hippies, also have interests in personal and social improvement. However, this, usually is exhibited after they become old.

Baby boomers were also greatly criticized for being anti – youth and ageist. This is evidenced further by the phrase ‘do not trust anyone who is over 30’. However, not all of them are like this. There are even those who follow the society’s social norms in their time.

All people, boomer or not, are all indeed important individuals who have the potential to contribute a lot for the world. People ought not to concentrate on the generation or era that they are from, but must make sure they do everything that will contribute to prosperity and peace of mankind.

Every person has characteristics that are positive as well as negative. Nobody is perfect, and it is an established fact. There are people who claim to be perfectionists. However this does not mean that they are perfect as people. It is only natural to make mistakes being a human being. But, the important thing is that one must learn from the experience given by the mistakes committed in the past. If you wish to improve your own self, you can do so. However, you must ensure that the improvement is for the better.