Why Are Pre-Boomers the Forgotten Generation?

First, few people know the definition of pre-boomers. It is those of us born between 1930 and 1945, from the beginning of the Great Depression through the end of World War II. Second, no one seems to know how many pre-boomers there are. The latest estimate is more than 30 million, which is three times more than the rest of those over 65. And last, what’s unique about the pre-boomers? As a sandwich generation, we are the bridge between the so-called Greatest Generation to the Baby Boomers.

We do not remember the pain of the depression, but most of us have vivid memories of WWII and the years immediately following it. For the most part, we were too young for Korea and too old for Vietnam. We did not march in the streets for civil rights, women’s rights or to protest any wars. What we did was grow up believing America was the greatest land on earth and believed in the opportunities it offered those of us who worked hard to get ahead. So we were the driving force behind what ultimately became the longest period of peace time prosperity in the nation’s history. Oh, and don’t forget, we invented rock and rock too.

Our elders (parents, teachers and the community) taught us to be patriots, believe in one another, and believe in ourselves. We still cherish these lessons and practice them to the best of our abilities. It was the pre-boomer who taught the boomers, but some place along the line they didn’t latch on to the American values the way we did. The “me generation” became the symbol of status and the generation of “more.” This pleased the marketers of goods and services, and as the boomers came of age there was a huge group of consumers’ eager to buy what others were selling. I know, because I was one of the admen who targeted the baby boomers and later wrote a book about marketing to them, “The 50+ Boomer: Your Key to 76 Million Consumers.”

After retiring a few years back, I continued to research and write about marketing issues. In so doing, I realized how people under-valued my generation. Marketers, advertisers, the media, you name it; they simply forgot about the pre-boomers. A quick search of Web sites or online articles shows few are directed at my peers. Yes, there are people writing to “seniors” about investments, real estate, retirement planning, and insurance; but there’s not much in the way of current events or nostalgic interests specifically for pre-boomers. In fact, most people use pre-boomer and boomer as interchangeable terms — not all but enough to indicate they don’t have an understanding of the audience they’re trying to reach.

So I decided to start a blog to reach out to my generation with thoughts, comments and opinions. My hope is to spark thinking, foster discussion and stimulate debate on a variety of topics including the nostalgia of our times. Pre-bommermusings.com has been live for a few months. The reception has been heartwarming, but I’m looking to get more of us involved with more dialogue on more issues.

The Baby Boomer Lifestyle – What Is It?

Are you one of the baby boomers who refuse to follow the traditional retirement path? Do you refuse to sleep late, or sit in a rocking chair and watch aimlessly as time goes by?

You see us in almost every neighborhood. We are volunteering, working part-time, or starting a new career. We are taking brisk morning walks in Parks and inside Malls. We are flexing our muscles at the gym and shopping at health food stores.

We do Yoga, Tai Chi, have read The Tao Te Ching, and follow the teachings of Lao Tzu. We meditate daily, get regular massages and know what “Co Q-10” is.

We are not old people. We are Baby Boomers living a second life. We have an eclectic choice of new lifestyles. We are using online dating services to find partners that have similar interests. We are having second and third time partners and/or marriages.

Some of us are letting our gray hair show, and doing it with style.

We are growing old gracefully, in active harmony with this late season of life. We would rather wear out than rust out.

What this unique group of people recognize is that their main limitation in all these lifestyle choices is their health condition. Money is not as much an obstacle. Much of what they participate in is either free or at little cost. Some continue to work because they need the money. For others it is to keep their brain active and engaged.

For me it is a combination of both. I love the idea, the process, and monetary reward of re-inventing myself. I was sixty-one when I went back to school to become a licensed massage therapist, it was an amazing experience for me. I was the oldest student in all my classes. I was three times the age of many of my classmates. Being fit was a huge asset in my successful completion of this mentally intensive and physically demanding program. Only 50% of students that begin, graduate, pass the state exam, and obtain their license to practice massage therapy. Many fail on the first try.

The cliché is true. You are never too old to learn. I quickly settled into my daily study and massage practice routine. We had daily practice massages, two tests each week, a “Pop Quiz” on Wednesdays and a full test on Fridays. I did this while juggling my career as a Realtor.

The state exam is three hours long. I used the full 3 hours and I passed on my first attempt. I got my license in December 2009. This was the start of a new life and career as a health coach and healer.

Many Boomers are heading back to school, to finish degrees or to embark on new careers. I am a strong advocate of life-long learning. Many academic institutions provide online learning programs on the internet, so there is very little excuse for any healthy Boomer to not pursue some form of new learning.

Many of my patients (I specialized in medical massage therapy) assumed that I had many years of experience as a therapist, because they could not believe that I became a therapist so late in life.

My next goal is to be able to speak fluent Spanish six months after I finish writing my book.

So does any of this resonate with you? How are you spending your Boomer years? If you don’t have a debilitating illness, what’s your excuse for your physical and mental inactivity?

Are you having a tough time finding the motivation to get moving? I can provide you with the coaching you need to live an exciting healthy life!

Characteristics of Baby Boomers – The Good And The Bad Involved

Each person is different in their own way. This makes him/her different from the others. Even siblings differ a lot. Still, with the distinct characteristics of every person, he/she still should be able to achieve a good relation with other people.

Lots of generations have existed and also exist now. For ages now, each and every one of them has a certain uniqueness that makes them different from the others. If you are a baby boomer, this would obviously be known by you.

What or rather who are baby boomers? The answer is that people born after the II World War are baby boomers who were babies born between 1946 and 1964, the prospering time of a country after war.

Baby Boomers have characteristics that are very different and unique when compared to that of the other generations. This maybe the result of the fact that they were brought up in an American Military dominated world. They lead life in a world which offers wonders like awesome gadgets and household appliances. During that time, you found unemployed individuals only very rarely. In other words, almost all the families lived a happy and prosperous life.

The academic leadership, political, cultural and also industrial classes are also dominated almost completely by the baby boomers. The prominent individuals, Bill Clinton and George W. Bush are baby boomers and both illustrate diverging ranges of values and attitudes.

The baby boomers’ families have the maximum incomes in America. There are also early and late boomers and the generation is marked mostly by early boomers as late boomers did not experience military drafts. The late boomers were more identified by many cultural factors which they were even able to share.

The late boomers, also, are called as the X’s of the early generation. Presently, they are in a position where they wish to make a historical mark. The birth of baby boomers indeed makes history, and may even be the reason as to why they, in their right, are idealists. They are supposed to have a very big influence and impact over political and cultural matters. They belong to higher positions of power and the leaders there exhibit vision, decisiveness and can even withstand the worst of situations.

But baby boomers are famous not only for their positive attitude, but also for tendencies that are destructive like ruthlessness, arrogance and selfishness that can result in factional strife or outright despotism.

During the midlife of any baby boomer, they re-evaluate all things that have any relationship to their personal life. Those that have families concentrate on the success and failures obtained by their children as they want only what are best for them. A few boomers go even to the extent of directing and managing the lives of their children.

They are very much over-protective parents. They wish to sanitize everything that is seen by their children, even television programs. This is completely opposite to their childhood when they wanted to indulge everything with very few restrictions. Through their children, they wish to make improvements in the society.

Baby boomers, though being known as counter-cultural types and as hippies, also have interests in personal and social improvement. However, this, usually is exhibited after they become old.

Baby boomers were also greatly criticized for being anti – youth and ageist. This is evidenced further by the phrase ‘do not trust anyone who is over 30’. However, not all of them are like this. There are even those who follow the society’s social norms in their time.

All people, boomer or not, are all indeed important individuals who have the potential to contribute a lot for the world. People ought not to concentrate on the generation or era that they are from, but must make sure they do everything that will contribute to prosperity and peace of mankind.

Every person has characteristics that are positive as well as negative. Nobody is perfect, and it is an established fact. There are people who claim to be perfectionists. However this does not mean that they are perfect as people. It is only natural to make mistakes being a human being. But, the important thing is that one must learn from the experience given by the mistakes committed in the past. If you wish to improve your own self, you can do so. However, you must ensure that the improvement is for the better.