How the ‘Baby Boomer’ Label Can Lead to Discrimination

New research finds aging people are treated more fairly if they are identified as older workers rather than Baby Boomers.


Many labels come with stereotypes attached, and applying them can influence how a specific individual is viewed, and treated. While these harmful labels are often based on race or religion, new research identifies a different large group of Americans who are surprisingly subject to being stigmatized: Baby Boomers.

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