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Baby boomers – an untapped opportunity until now – AdNews

Starts at 60

Controlling more than half of all consumer spending in the western world, baby boomers are one of the fastest growing demographics in Australia. In Australia alone more than 5.2million boomers enjoy a new era of financial and personal freedom, making up more than 20% of our population.

Perhap’s it’s then no surprise that Seven West Media has firmly placed its intent with this demographic, announcing last week it was entering into the lucrative baby boomers market.

A recent Nielsen report found that baby boomers buy 77% of all prescription drugs, 61% of over-the-counter drugs and 80% of all leisure travel. Yet they have remained untapped by advertisers, despite the thriving potential market.

It’s a potential that ‘Starts at 60’, a new information website and online community for seniors and over 60s in Australia and New Zealand, has harnessed and that Seven West Media is keen to take a slice off, a 33% slice to be exact.

Seven West Media secured a 33% stake in the Starts at 60 website, which targets people over 60 and has 1.5 million unique users and five million page views each month.

The investment opens the door for advertisers to one of Australia’s fastest growing and wealthy online communities, supporting the website’s expansion of content, technology and operations.

Its founder Rebecca Wilson tells AdNews the partnership provides Starts at 60 with greater commercial clout from a media owner that dominates the older demographic market. It also helps Seven West boost ties with that market.

“We’ve been invisible to ad agencies for so long. We’re proud of the space we’ve created and now with Seven we can offer more to the advertisers – they will be able to buy for a demographic that has been pretty much untouched,” Wilson says.

“We saw a generation that is hugely keen to participate and have more time than millennials, so we sought out Seven because they were the best player in the older demographic market.”

Research from 2013 found that 94% of baby boomers disliked the way advertisers communicated with them, and only 10% of advertising spend by Australian companies was targeted at over 55s. Wilson says the demographic has previously been barraged with funeral and insurance ads and advertisers weren’t keen to invest.

While Starts at 60 already has advertising partnerships in place with Australian Super, AAT Kings, Dymocks, Connect Hearing and Hachette, Seven West Media plans to build on Starts at 60 advertising and sell it across multiple platforms.

“We are growing at such a speed we needed to take the opportunity to get it right with the technology and ad tech services that Seven Network could provide. What Seven brings is an ability to reach the right advertisers at the right market and have the right connection,” says Wilson.

“When I started this platform, brands and agencies said to me that older people don’t use the internet and they won’t be interested. But with five million page views, we know they are. We’re now hitting engagement levels at the rate of Pedestrian and Mamamia.”

Seven West Media CEO Tim Worner says Starts at 60 will sit within Pacific Magazines alongside other brands that appeal to this demographic, including BHG and Prevention.

“People aged 60-and-over constitute Australia’s fastest growing age group with huge spending power and influence,” Worner says.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected]

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Two Important End-Of-Life Decisions for Baby Boomers

The baby boomer generation coming to the end of their natural life, need to make a few important decisions regarding their end of life. Decisions such as that would not only affect their own lives, but also the lives of their loved ones. Baby boomers in their 50s, 60s and above at one time or the other must consider about important issues such as Advance Medical Directive and Estate Planning. However owing to mere procrastination, most baby boomers delay unnecessarily and delay important matters such as these.

A good Estate Planning Attorney or a Will Attorney can help you tackle the legal obstacles surrounding the two important end of life issues for you in case you have not already taken practical steps for resolving these important matters. This is how they can help.

Advance Medical Directive

This relates to a health directive which words out your future decisions related to your medical care and other general end of life preferences in case of your incapacitation to take such decisions on your own at that time. This could include your preference of one type of medical care over the other, hospice decisions, and oral health care decisions. You have the option of either making all these decisions on your own now, or appoint some agent by giving him or her the legal power to take all such decisions on your behalf when the time comes. One good piece of advice when going for such important decision-making is to seek some true professional help by hiring a skilled estate planning attorney or a will attorney.

Legal matters are complicated, and need an expert to lead you, get the most benefit out of your advance medical directive.

Estate Planning

Just like the medical directive, estate planning also constitutes to your decisions in advance, about how your assets / estate are dealt with, at the point of time when you are no longer able to take such decisions on your own. An estate plan allows you to set your priorities straight as regards the passing on of your assets to your loved ones ensuring that the maximum of the benefit reaches them.

Here again your estate planning attorney or a will attorney can help you make sure that your assets or estate does not stand vulnerable to the claims of creditors or other claims on your assets at that point of time.

If you are a baby boomer and you have not taken these end of life important decisions now is the time to take the initial step to avoid discomfort and complications for your loved ones in the future.

Millennials are so Entitled? : A message to Baby Boomers

Another common argument you hear thrown around by rich baby boomers. Here are all the links:

Documentary on Rick Ross, “Freeway: A Crack in the System”

Why Baby Boomer Business Owners Fail to Plan Their Business Exits

In working as a consultant to Baby Boomer business owners who want to sell, I often have people say to me, “Heath, I only wish I had started thinking about selling years ago.”

What they are saying essentially is that “Proper planning prevents poor performance.” Nowhere is this cliché truer than in the world of business exit planning.

The fact is: the majority of baby boomer business owners never take the time to plan for the inevitable day when they will want or need to leave their businesses. These successful business owners come up with every imaginable excuse to avoid this strategic imperative.

The net result of neglecting business exit planning, of course, is that when the time comes to leave (and it will come, no matter what you want) sellers are backed up against a wall and forced to make hasty decisions. These decisions seldom result in the most favorable outcome for the seller and create a lot of unnecessary stress and heartache.

Often, the same issues that make it difficult to discuss things such as funeral planning and life insurance creep into discussions of business exit planning. To some people, thinking about exiting a business is akin to thinking about death- the last great taboo in American society.

Boomer owners also fail to plan to exit their businesses due to inaccurate assumptions such as believing that a spouse, significant owner, child or grandchild will automatically take over the business, or that they can sell the business to their employees when the time comes.

Owners also assume that the personal estate planning they have done will factor in the issues related to their business. While the two things are certainly connected, the strategies for achieving success are quite different.

Your estate planning attorney may be exceptionally competent at keeping as much of your estate out of Uncle Sam’s hands as possible but he or she may know little to nothing about how to guide a successful business sale and create a lifetime stream of income in the process. It pays to have an acquisition expert on your team to create a separate and distinct plan for selling your business.

Another reason for procrastination in planning business exits is that the entire procedure seems overwhelmingly complex. Most business owners are experts at running their businesses, but they realize they haven’t a clue about how to successfully sell one.

Often times, owners approaching retirement realize they need to do something, so they read articles, listen to business experts, watch videos and… get very depressed.

An owner quickly concludes that selling a business in today’s economy is extremely complex. They take one look at their disorganized office and messy, incomplete financials, their neglected infrastructure and lack of systems and procedures, and become discouraged, with no clue where to even begin.

I am guessing the feelings are something like those of a housecleaner hired to clean a 50 room mansion that hasn’t been cleaned in 10 years.

Business exit planning doesn’t have to be this way, though. With a little help from some trusted mentors, you can start planning now and avoid most, if not all, of the mistakes other owners make when leaving their businesses.

Imagine, having a blueprint in your hands months, even years before your exit; a map of exactly what you need to do to achieve a transition that is simpler, faster, and more lucrative.

Imagine having a trusted expert’s guidance, someone who does the best job possible for you because he or she does not work on commissions and is totally versed in the procedures for successfully selling a business.

Only around 3% of businesses on the market sell successfully. Wouldn’t it be nice if you had a way to increase your odds of selling dramatically, and decrease the amount of time your business is on the market?

If you could sell your profitable business for more money, in less time, with a lot less stress, and create a stream of income for retirement that you could not outlive, is there any reason you would not want to do so?

There is a way to do all these things and more if you have the right guidance from seasoned professionals who can help you put together a realistic, workable exit plan.

Consultants and acquisitions experts know that you cannot overstate the importance of having a such plan in place before deciding to sell. This is especially true for Baby Boomer owners who are within 2-5 years of retirement, whether or not you plan on leaving the business to a family member.

An even better idea is if you build your company with a view to selling it from the get-go. After all, a business exit blueprint isn’t set in stone, it’s an organic part of your strategic planning process that can be changed and amended as your needs and desires change.

The most important thing is that you need to start.

To help you get started creating the perfect business exit strategy, Delta has produced a comprehensive check list you can use as a guideline. This list will do a lot to help you start putting together the resources you need in order to write your plan.

You can download it at our website or you can call Delta’s office M-F (Central time) to request a copy. (210) 369-4161.

If you have any questions or need help, please reach out to us either through email or by phone.

Baby Boomers And Music – Reasons They Never Forget Rock And Roll

When the music gets too loud there is a problem for baby boomers. Baby boomers were part of a generation in music that defined so much of what is heard now. There are covers done by bands and rappers that borrow hooks from songs from the 60s and 70s. Baby boomers don?t need to cover their ears when they hear the music of today, but embrace what their generation did for modern music.

When baby boomers were growing up, music was an important part of society. Icons were first taking form such as The Beatles or The Rolling Stones. Music was about life and changes. Music had meaning and reached into the heart and soul of the baby boomers. Not much has changed in that respect. Baby boomer musicians are still creating songs about getting older. However, the music still stays the same. Baby boomers can rock out and enjoy the music now just as they did when they were younger.

The rock and roll lifestyle wasn’t always glitz and glam. The 60s saw the demise of several rock icons. Janis Joplin, Jimi Hendrix and Freddie Mercury all succumbed to the lifestyle. There deaths were just as much as a part of the culture as any other thing that happened in that time. They went too far and took the rock and roll culture to a further point. Their music is still celebrated and looked upon as unique, trendy and still remains current to this day.

Baby boomers learned how to move on because it doesn’t pay to wallow in sadness. Musicians from that time are still making music. The Rolling Stones recently went on a tour that was one of the most successful in the country. They made money while young and old rocked out to their music. Music of the baby boomer generation transcends different cultures. Take at look at Aerosmith or Bob Seger. These are all musicians that maintained over the years and continue to rock even into their later years. Just because you?re old doesn’t mean you aren’t allowed to have fun. Baby boomers will argue they deserve it most because they have created a culture that won?t soon be forgotten.

Rock and roll isn’t just about the music though. Rock and roll is about an attitude. It?s a way of life. A life the baby boomers exemplify. They live life to the fullest, doing everything they can and never getting cheated. However, the ones that took this attitude too far are the ones that suffered. If you look at baby boomers and all they have done in life, you see this attitude. They have worked in the best jobs, enjoyed life by going on great vacations and have bought the best things life has to offer.

Rock and roll is about not selling out. That is why rockers have great contempt for anyone they have deemed a sell out. This doesn’t change with age. Baby boomers still aim to have fun even though their lives have gotten busier and they have more responsibilities. The more work they have to do just means a bigger reward in the end.

For baby boomers who have forgotten that lifestyle, there is still time to get it back. Throw on an old record or put on the classic rock station. You can even check out your grandson?s collection. There might be a band that reminds you of your youth. You will be able to listen to the bands and be reminded of the days that once were. Remember rock and roll is here to stay. You can always be a part of it.

Baby Boom! – My Newborn Sister Part 1 – iPad app demo for kids – Ellie

Download this app FREE!

It’s time! Mommy’s finally ready to give birth to your baby sister and you have to help everyone get to the hospital in time! Pack Mommy’s bags, take Rex (your dog) to Grandpa’s house, and journey to the hospital! Oh no! A flat tire! Overcome crazy obstacles along the way – including a broken down car, messy policeman and unexpected rainstorm! It’s up to you to care for Mommy as she brings your beautiful new baby sister into the world!

Visit us at Smart Apps for Kids –

Baby Boomer Cruise – The Only Way For Seniors to Travel

If you are a baby boomer and you are looking to head for an adventure then you should consider a cruise. There are many benefits out there for people your age that you should consider. In addition, a cruise will have everything you are looking for like activities, price, shows, food, and more.

Baby boomer cruising is one of the largest markets in the travel industry. This is because it provides for a comprehensive vacation without having to worry about planning additional things on a vacation like entertainment, dining, and things to do. In addition, this type of a vacation gives a safe sense of security financially knowing their vacation is aid for and they don’t have to worry about meals, activities, and entertainment.

Baby boomer cruises provide plenty of entertainment. You can enjoy plenty of shows that are Las Vegas style if you like. You can go dancing or enjoy live music. If you like to play at the casinos then there are plenty of cruise lines that allow you to gamble in the casinos. There are singles parties you can go to if you are interested in meeting people. Cruises provide plenty of activities to do while you are on vacation. This allows for you to be comfortable while you enjoy the nightlife instead of being in a strange city you don’t know if you are alone.

Cruises are perfect for baby boomers because they provide the perfect dining also. You can enjoy a formal dinner if you want to get all dressed up and you can also dine from buffet style dining too. You will eat some of the finest seafood you have ever had and some of the freshest fruits too. The food on the cruise ships is fantastic and you don’t have to pay additional money for your meals when you pay for a cruise. All of your meals are included in the cruise package. The only thing you have to pay for that is extra is alcoholic beverages if you like to drink.

The cruises for baby boomers are also perfect because they have plenty of activities you can join in. If you like to lead an active lifestyle then you should consider a cruise for your vacation. You will never get bored on a cruise. You can enjoy shuffleboard, water aerobics, dance classes, jogging, walking, and plenty of other activities. There are also singles activities if you want to meet people.

Cruises are perfect for baby boomers because they provide the perfect vacation without any worries. Most baby boomers are on a fixed budget and it is difficult to budget for a vacation when they have to worry about a hotel, dining, entertainment, and activities. A cruise provides all of these things in one package.

Le nail-art Baby boomer : facile et tout doux!

Toutes les infos sont en dessous! 🙂

Bonjour tout le monde!

Pour ce nail-art j’ai utilisé le matériel suivant:

– Une base Kiko
– Le 372 de Kiko
– Un vernis blanc
– Une éponge à dégradé
– Beyond Cosy d’Essie
– Un pinceau fin
– Un stuf en forme d’étoile :
– Le top-coat Poshé

Pour me suivre sur instagram :
Et sur Snapchat : pseudo Lenelai

Si vous reproduisez mes nail-arts, montrez-moi ça me fera très plaisir 🙂

Pour tout savoir sur le stamping, c’est ici :

Babyboomer Nails – Cieniowany French – Madam Glam, Semilac, Indigo

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