Landlord Nation: Baby boomers' new retirement plan is millennials paying rent –

Pete Pollinger and his wife, Julie, are relocating from Boca Raton to Melbourne, a city of about 70,000 on Florida’s Space Coast, named for its proximity to NASA rocket sites at Cape Canaveral and the Kennedy Space Center.

They weren’t just hunting for a place to live. As they get ready to move this year, they’re also looking for single-family homes they can buy, fix, and rent out.

“We want to be more in control of our financial destiny,” said Pollinger, 51, a computer systems consultant. “As far as traditional investments go, we have less control of what really happens to those.”

He and Julie hope to build a portfolio of about 10 homes, buying when they see good value or selling a fixed-up home when the market presents the opportunity to take a profit.

The Pollingers are joining the ranks of what Redfin Chief Executive Glenn Kelman calls Landlord Nation, a group of mom-and-pop investors who have seized on low mortgage rates and robust rent growth to plow savings into rental properties. Together, they’ve lifted the percentage of single-family houses used as rental properties to stratospheric heights, even as many would-be first-time home buyers struggle to reach ignition.

The number of starter homes on the market dropped by more than 44 percent from the first quarter of 2012 to the first quarter of this year, according to research published by Trulia. With entry-level homes in short supply, median prices in the category increased by nearly a third.

The share of single-family homes used as rental properties, meanwhile, has surged to a 30-year high, according to a Zillow analysis of data from the U.S. census. Separate data provided by RealtyTrac show that only 65 percent of homes purchased in 2015 are owner-occupied.

“If credit is tight, it doesn’t matter if it’s also cheap, because the people who can get it don’t need it,” Kelman said. “The haves in our society are renting homes out to have-nots, and they’ve been able to do that at increasingly high rents.”

The seeds of Kelman’s Landlord Nation were planted in the boom times before the last recession, when easy credit helped millions of Americans buy their first homes, pushing home ownership rates to all-time highs. Then the housing bubble burst. Rampant unemployment and exploding interest rates pushed millions of homeowners into foreclosure, creating a ripe patch of cheap housing for would-be landlords-and a new pool of renters to absorb the supply.

Wall Street firms, among the first to recognize the opportunity, poured billions of dollars into single-family homes. But by 2014, rising home prices led the largest single-family investors to scale back the pace of acquisitions and, in time, to start selling off homes to trim their portfolios.

Now smaller landlords are emerging in Wall Street’s wake, taking advantage of low mortgage rates and steady rent growth, as well as property management infrastructure built to serve the larger investors. New tools include companies that collect rents and make repairs, and new lenders willing to risk capital, said Dennis Cisterna, chief revenue officer at Investability Real Estate, which offers another new resource for single-family landlords: an online marketplace for buying and selling rental homes.

“It is easier to be a landlord now than it has ever been in the history of the U.S.,” Cisterna said.

Even with favorable interest rates and new technology, the ranks of U.S. landlords wouldn’t have grown so fast without another key condition. The same low interest rates that made mortgages affordable for those who can get them squashed traditional investor income, said Troy Lewis, a certified public accountant who has worked through many real estate deals at his tax practice in Draper, Utah.

“If people felt they could get a reasonable return on money in the traditional way, then these nontraditional ways would have no appeal,” he said. “But savers are getting killed and looking for ways to increase cash flow. There aren’t many ways to do that right now.”

That doesn’t make rental properties a sure thing — far from it, said Lewis. Unlike an investment-grade bond held to maturity, a rental home provides no guarantee that an investor will even earn back his or her principal. Renting out homes is also complicated from tax planning and property management perspectives, said Jon Strandlie, a financial adviser with Edward Jones in San Antonio, Texas.

Still, Strandlie and his wife, Nancy, recently turned a home in Helotes, Texas, into a vacation rental, which he forecasts will earn about $15,000 a year in profit. That’s after property taxes, insurance, cleaning fees, and the 10 percent fee, per booking, they pay to Evolve Vacation Rental Network. Once they get done paying off the mortgage, the annual profit could more than double, he figures-though he adds that property management can be a headache for landlords that don’t boast handyman skills.

It’s too simple to say that the influx of new landlords has been a bad thing for home buyers, said Svenja Gudell, chief economist at Zillow. When banks were hesitant to lend, cash buyers helped resuscitate comatose markets. Even now that investors are competing with would-be buyers, it’s not clear to Gudell that they’re taking precious housing stock off the market.

“We can all agree that there aren’t enough homes to buy, but if you look at rental rates, you can also say there aren’t enough homes to rent,” she said.

During the dark days of the Great Recession, it was fashionable to wonder whether the housing crisis would sour an entire generation on the idea of home ownership. That hasn’t quite come to pass, at least not according to a bevy of surveys reporting that the vast majority of millennials still aspire to home ownership.

At the same time, the share of U.S. households that rent is at its highest level since 1965, leading Redfin’s Kelman to wonder whether the growing class of new landlords has wrought permanent change on the country’s housing market.

“The interesting thing to me is that when investors were buying up property in 2011 and 2012, there was all this anxiety about what will happen when they sell,” Kelman said. “Now everyone is surprised to find out that they’re not flippers, but given where rents and mortgage rates are, it makes sense. We may have to acknowledge that there’s only one shoe, and it dropped in 2011.”

Sibling Conflict? 10 Reasons You Are Not Close With Your Baby Boomer Brothers and Sisters

Siblings have a special day for themselves? Yes. April 10 is National Siblings Day, a day to honor your brothers and sisters – whether they are still alive or not. (

This is a day to reach out and say, if you are fortunate, “I love you.” If you are not so fortunate as to have a good relationship with your brother or sister, use this day to consider the “real” reasons you don’t.

Most people have their own explanations for why they don’t get along with or like their siblings. However, after 38 years of working with adult siblings, I’ve come to understand that most often the origin of the problems stems from — your parents.

Let me be clear; I’m not blaming parents. Your parents probably did the best they knew how, but inadvertently, parents are involved in seven of the top ten reasons for sibling conflicts.

  1. Parental favoritism
  2. Children recreate parents’ conflicts
  3. Parents recreate their own sibling issues with their children
  4. Parent is “switchboard operator” for the siblings
  5. Parents assign crystallize behavioral roles for each child
  6. Dysfunctional parents cause siblings divert anger to each other
  7. Dysfunctional parents cause sibling to isolate themselves
  8. Younger sibling feels abandoned as older moves away
  9. Cultural preference in looks, abilities, personality
  10. Mental illness and neurological conditions

Parents set you up to fight, be jealous, be distant. When they had children, they brought their own sibling issues with them – perpetuating generational sibling patterns. If you look back to your parents’ siblings and your grandparents’ siblings on both sides of your family, you’ll find some surprises: relationships that look a lot like what you have with your sister and brother.

Once you understand where your bad feelings began you have a better chance to resolve problems in your relationships. Your anger at them isn’t based on what your sister did last year or how your brother treated you a few years ago. Your problems with each other are but the next step in a family history of sibling problems.

But, you can change that. This April 10, call your brother and sister; discuss these 10 explanations. See how that can open doors to a new perspective on the conflicts you have with your siblings!

The Hottest Start-Up Market? Baby Boomers – New York Times

New business ideas that cater to boomers are nearly endless, she said, and include chefs, online dating sites and yoga instructors for people with health issues.

“There’s more talent coming into the market,” she said.

The Mordkovich brothers initially financed Evelo with $100,000 that came from selling their previous businesses. Now they are planning to raise $1.5 million from investors through Fundable, a crowdfunding site.Their objectives are to add more electric bikes, including one that folds; expand internationally; and offer more bike features, like theft protection.

One of their biggest challenges was finding good manufacturing plants in Asia. “We had come from e-commerce and virtual goods,” Mr. Mordkovich said. With the help of referrals from the Light Electric Vehicle Association, they found factories in Taiwan and southern China.

Much-needed tools for the elderly, like the gunmetal gray walkers that date to the 1950s, badly need a makeover, experts added. But simply applying high-technology solutions to existing products does not always work, they cautioned. For instance, wearable devices have been popular with millennials for monitoring and tracking health, but they are not necessarily going to be a hit with older users.

“People lose interest in wearables very quickly,” said Jody Holtzman, senior vice president for market innovation at AARP. “They can see the potential, but design is problematic.” According to AARP studies, he added, users had difficulty with syncing wearable products with their computers or even finding directions that explain how to use them.

“There are no clear market leaders,” said Lori Bitter, who heads The Business of Aging, a consulting firm based in Napa, Calif. “And how do we get the technology into people’s homes?”

Certain services, though, are finding their target audience. They include companies that offer home downsizing, gyms for the 55-and-older set and meal kits for people with diabetes or heart conditions.

“There’s quite a lot of funding available, too,” Mr. Holtzman said. “A few years ago, when we showed up at a V.C. event, people wondered what we were doing there.” That doesn’t happen anymore, he added.

Now, AARP holds yearly pitch events and even has its own incubator, The Hatchery. Entrepreneurs are also showing up at other events like the Silicon Valley Boomer Venture Summit, which Ms. Furlong produces, and those held by Aging 2.0, a San Francisco innovation accelerator.

At AARP’s first health innovations pitch event in 2012, 80 companies applied, Mr. Holtzman said. This year’s event in April, which focused on caregiving, had 200 applicants. This segment has already attracted many well-funded start-ups, like Honor, HomeHero and CareLinx.

According to a 2014 survey done for AARP, 34.2 million Americans served as unpaid caregivers to a loved one 50 years old or older in the previous 12 months. In a mobile society, though, fewer family members are available as caregivers.

“People are looking at how to finance longevity,” Ms. Furlong said. “And their first concern is the cost of health care.”

An online “family concierge” service called Envoy is among those that have found backers to serve this area. The company, now four years old, has pulled in $4.2 million from notable early-stage investors like SoftTech VC, which financed Fitbit and, and Lowercase Capital, which has backed start-ups like Uber, Instagram and Kickstarter.

Envoy sets itself apart by hiring stay-at-home mothers with flexible schedules. They do light chores, like walking a dog, washing dishes or grocery shopping. The service is now in 22 metropolitan areas with significant aging populations like Phoenix, Miami and Las Vegas. Justin Lin, who founded Envoy, eventually wants to expand to 100 areas.

“My own mom passed away from cancer,” said Mr. Lin, who has started three other businesses. “My dad would need help soon. But there weren’t a lot of caregiving options.” That realization, he said, led to his starting Envoy.

After testing Envoy with friends and family for a few years, he discovered that caregiving was a much-needed service. “I was building a service that’s potentially powerful,” said Mr. Lin. The company is not yet profitable.

Many start-ups are trying new ways to reach their target audiences. Evelo, the bicycle company, uses a network of about 300 so-called brand ambassadors to market to potential customers. They have bought a bike, registered on the site to be ambassadors and can opt to take prospective buyers on test rides. After a bike purchase, the ambassador gets a $200 check.

Even businesses with decidedly mundane products are finding ways to capture the longevity niche. Foot care, for example, is a huge market, and “finding shoes that are attractive and feel good is a huge deal,” Ms. Bitter said.

One of the founders of the Rockport Company, Bruce R. Katz, reinvented himself in 2013 by starting the Samuel Hubbard Shoe Company to sell comfortable footwear to baby boomer men. He markets his collection as “un-sneakers” that have three-part insoles and are lightweight.

“As people get older, walking is one of the most important exercises,” said Mr. Katz, a third-generation shoemaker. “And there’s more problems with the feet.” To add the cool factor, a limited edition collection is available in sky blue, plum and lime green.

The company, which sells its footwear online and through retailers, now offers 18 styles of men’s shoes and will soon begin offering women’s shoes. It logged $2 million in revenue last year selling primarily to baby boomers. Mr. Katz expects sales to reach $12 million this year and estimates that the company will be profitable next year.

In a validation of the brand’s appeal to baby boomers, former President Bill Clinton, who turns 70 this month, was even photographed walking a dog, wearing Samuel Hubbard’s sky blue shoes.

Continue reading the main story

Baby Boomers And Health – Insuring, For Ensuring A Healthier Life!

It is pretty common for people to go weak and become prone to diseases as they grow old. Most of them, when they age, tend to have arthritis, and other heart related problems. This is one reason for them to fret, and lead a life filled with insecurities. There might not be any way to prevent you from getting affected by the disease, but there sure is a way to protect you from the dollars that you have to spill to get back to normal shape.

This is called the health insurance. Depending on the type of problem you are facing, you can purchase the type of insurance that will best suit you. It sure will cover the doctor’s fee, the medicines, the hospital bills, and anything that comes under healthcare.

Your health insurance will not keep you away from any kind of ailment, but it will make sure that you have enough cash to manage your medical bills. There are many health insurance policies and insurance companies that sell the insurance. A few covers only a limited portion of the bill, and a few expensive ones cover almost anything under healthcare.

Most of the baby boomers now are becoming more insecure thinking about their financial status, in case they face some health hassles.

Post World War II; there was a great increase in the birth rate in the US. This is the generation which is popularly known as the baby boomers. People who came into the world between the years 1946 and 1964 constitute the baby boomer population. Two of the presidents of United States belong to the baby boomer clan.

This was the clan that came into existence when America was actually dominated by the military regimes, and officials and their enemies mainly belonged to the socialist and communist background. This is the era when the cold war was widespread. That is one of the major reasons why the people who were born during this period are very active when it comes to politics.

You need to understand that the people born during this period have very diverse political views, because of all the things that they underwent in the US. This was the generation that protested hard to bring in the civil rights, and this was one thing that shaped that powerful country to what it is today.

Coming back to the health insurance policies, the baby boomers who are aging now, are becoming more insecure, as they are already in their late 40’s or into their 60’s. With age comes other health ailments that need to be tackled, and this has in a way benefited many health insurance companies. Though they are large in number, they can be supported by the health insurance companies.

In case you work for a private firm, then, the company itself might offer the health insurance, and they will help you even after you retire. But, in case the company goes bankrupt, nothing can be done about the insurance claim, which you might never get. You need to understand that in case the company files bankruptcy, your insurance will not be covered after that.

In case you work for the government, you will still continue to get the free health insurance, as you are a former employee. Off late, the government has been budgeting keeping in mind the needs of the aging baby boomers. There is another cause of concern for the aging baby boomers. The health insurance policies are getting more expensive, and the lower cost might never be able to cover your needs.

But, there are many pressures from the government to make sure that all the baby boomers apply for the health insurance. If you belong to the baby boomer clan, you sure can feel happy because all your health insurance hassles will come to an end pretty soon.

Are You A Baby Boomer Interested In A Retirement Living Community?

If the thought of moving to a senior retirement living community has ever appealed to you, it would be a good idea if you started checking some of them out online and in person. With some of these communities you need to be a certain age to be eligible to live in, and that is the first thing to check out.

But otherwise, if you are passing by one these senior communities on the road, you probably wouldn’t even give it a second glance. Its not like they stick out or anything. There aren’t flocks of senior citizens waving to the passing cars or anything like that.

Instead, if you visit one of these communities, what you will find are enthusiastic groups of baby boomers engaged in activities like swimming in the Olympic sized pool or playing tennis or playing in pickup games on the basketball courts.

The days of thinking about retirees as sitting around in wheelchairs waiting for their stories to come on the TV in the community room are over. That stereotype is done with, never to be resurrected again. In its place are senior communities filled with upbeat, positive thinking people who are of the generation that changed the world.

As if baby boomers would be satisfied with shuffleboard and horseshoe tournaments. This strong and vital group of people who changed the world as we know it.

But what baby boomer retirement living communities are good for is making connections with people who think the same way you do. It is as if all the people you went to college with are still here, except now they are a bit older. You can still hear the same music playing from their windows out onto the quad but now it is coming from their iPod docking stations instead of their turntables.

Some of these retirement facilities are gated and have the appearance of being luxury communities, but just for seniors. That is actually a pretty cool idea because everybody that lives there is about the same age. You already have an instant rapport built right in.

Even better is that many of these retirement communities feature activities that really are active. These are not the usual checkers types of games but you might find water polo or a senior softball league or maybe even something along the lines of an arts and crafts class. But this one is for digital photographers who want to perfect their skills with Photoshop.

All in all, a retirement living community for folks who are baby boomers holds a lot of promise for a great life after retirement.

Is this the biggest blow to Baby Boomers ever? – Starts at 60

We discussed the potential of it happening before but it’s finally happened.  The Reserve Bank of Australia has cut interest rates from 1.75-percent to 1.5-percent.

In the statement from the RBA, governor Glen Stevens said, “Recent data suggest that overall growth is continuing at a moderate pace, despite a very large decline in business investment”.  He continued “Other areas of domestic demand, as well as exports, have been expanding at a pace at or above trend. Labour market indicators continue to be somewhat mixed, but are consistent with a modest pace of expansion in employment in the near term.”

The RBA used the data showing inflation was at it’s lowest in 17 years and stated that it would probably stay low for a long time.  The theory being that low-interest rates would help banks lend money which would help the economy.  But are they thinking of you and how this will effect the over 60s of Australia?

How this is going to end up hurting the pensions of many Australia’s is yet to be determined but the outlook is grim.

How is this going to effect you? What are you going to have to counter the cut?

Baby Boomers and Retirement – What Now?

If you’ve always been socially active outside of work, with many interests, belonging to social groups like bowling leagues, card clubs, political groups, or church groups, retirement may be your dream come true, allowing you more time to dedicate to your favorite interests. Or if you love to travel, you may see it as a long-awaited gift that enables you to leisurely explore the countries that you’ve longed to visit most of your life. Even if you are required to live on a strict budget, many of your favorite activities of interest can be undertaken that require more time than money, like gardening, knitting, or crafts.

But what about those baby boomers who depend on work to consume most of their time and don’t really have any hobbies or outside interests? Retirement can become boring and very lonely, even the cause of severe depression. Many people nearing retirement have almost a fear of not working because they are afraid they will lose their self-worth that was fed by their employment. Many are also either divorced or widowed and don’t have a significant other with whom they can spend their time. For many, retirement can indeed be a dreaded time instead of a jubilee.

What advice then, should this second group take to avoid this void in their lives? Even before retirement comes, a plan needs to be made to try new things and to get involved in at least one or two activities that interest you. Check the newspaper for local activities and take that giant step to sign up to learn something that you’ve never tried before. It’s not always easy to take action outside the box, especially if you are shy and have never joined outside activities, but give it a try-think of it as an adventure. You may find a real passion for something that you would never have dreamed could evolve. This also applies to those retirees who already have outside interests. You are never too old to try something new and this is the perfect time to experiment.

How about dance lessons? There is zumba, ballroom dancing (you don’t need a partner), linedancing, tap, clogging, and even belly dancing. The internet offers free online beginner clogging lessons that will teach you the basic steps at home before even joining a local clogging group. This has become the latest trend for baby boomers.

Check out the local YMCA to see what activities they have scheduled for you to try. For you singles, there are often singles dances advertised in the paper where you can go to meet new people or sign up for online dating. Choose who you are most like online and email each other so you can get to know each other online before even meeting face to face. This can be very exciting.

No matter what your circumstance, financial situation, or personality, retirement is meant to allow you to celebrate after working all those years and you should make the most of it. Don’t let yourself get into a rut. Take action. Live your passion and if you don’t have a passion, find one. It can make a world of difference in your happiness and those around you.

Eat.Move.Connect. Tip: Hepatitis C: A silent epidemic among baby boomers – Crow River Media

Posted: Sunday, July 31, 2016 8:00 am

Eat.Move.Connect. Tip: Hepatitis C: A silent epidemic among baby boomers

Did you know baby boomers are at higher risk of being infected with the hepatitis C virus? And what is most alarming is that those who are at highest risk are not aware that they can be living with this silent epidemic.

Seventy-five percent of people with hepatitis C were born between 1945 and 1965. It is not well understood why baby boomers have high rates of hepatitis C, but it believed that some could have been infected from contaminated blood or even from tattoo needles or ear piercings before precautions were adopted.

Due to the high prevalence, the Centers for Disease Control and Prevention recommends those born between 1945 and 1965 get tested for the disease.

New and successful treatments are available but the biggest barrier is diagnosis, which can be difficult since people can live for decades without any symptoms. This is why talking to a doctor and getting screened through a simple one-time blood test is so vital. Early diagnosis leads to early treatment and the prevention of health problems that hepatitis C can present over time.

Learn more about baby boomers and hepatitis C at and

Capture Your Baby Boomer Prospects’ Trust With an Effective Autoresponder Series

Are you using an effective autoresponder series to build the know, like and trust factor with your Baby Boomer prospects?

An autoresponder series is a series of short (500 – 700 words each) email messages that you send to prospects when you are trying to sell a product, service, subscription, membership, etc. It can have a huge impact on your bottom line!

Typically, someone reads your sales message and then opts in for your offer-a free report, free ebook, video-but they don’t buy what you are selling.

As you know, Baby Boomers are cautious buyers-especially in today’s economy. They’ll read reviews and ask questions before buying. They want to know they’re going to get a good bang out of their hard-earned buck before forking it over.

I Know, Like and Trust You… I’ll Buy From You

The job of your autoresponder is to get your Boomer prospects back to your sales message. It’s your ‘sales force’ calling on them in a timely fashion and building up a relationship.

Each of your emails should focus on ONE want/need/desire/problem your prospect has and explain in compelling language why your product/service is the answer they are looking for.

By looking at a different want/need/desire/problem in each email, you give your prospect an opportunity to view your offer from a new perspective-one they might not have considered when they first saw your sales message.

You offer content and benefits that answer their questions. They start to see you in a new light; one that offers a solution to their pressing problem or need. They begin to feel like they know you and can trust you because you are answering their questions and offering to help.

Once that relationship begins, you have a much more receptive prospect. Ka-Ching!

It All Begins With a Story

Everyone loves a good story and the most effective autoresponders start with an interesting story that keeps the reader moving through the copy to your links-back to your sales message!

Written in a personable, chatting-with-a-friend style, write a story that can tie in to your offer somehow. It can be personal (about your childhood, family, friends, college), cultural (about movies, songs and TV shows that resonate with people) or topical (related to hot news items).

Drive the story towards a natural transition where you make a connection to the prospect’s pain/need/problem and build a desire for a solution. At that point, put in a link to your sales message-the answer they are seeking.

The first link gets clicked the most so make the transition powerful.

Introduce your product/service with a very strong benefit that solves the ONE issue you are writing about. Sprinkle in a couple more features/benefits that you glean directly from your sales letter/landing page.

Wrap up with a strong Call to Action that’ll make your prospects want to ACT NOW-a limited time offer, free bonus to the first # of responders, etc.

Add another link before your signature.

We’re not quite done yet…

Your P.S. is your final shot at getting them back to your sales page so try to hit on the high points once again. Emphasize a very strong benefit such as a no lose guarantee or restate a strong freebie offer.

Keep the whole message casual and friendly and end with a final link to your sales page.

Once a prospect buys your product/service you can continue to send emails that really solidify the know, like and trust factor and keep them coming back for more again and again. Congratulate them on their wise purchase and send a series of emails that explain how to use/benefit from the product or what to expect next if they’ve purchased a service.

If you need autoresonder copy that rocks and will have your Baby Boomer prospects clicking and buying, give me a call: 413.822.1280.