Baby Boomers & Retirement

Retirement creeps up on us before we know, as the so-called Baby Boomer generation, will testify. See how the generation born between the end of the second world and the radical sixties are adjusting to the new realities of retirement.

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What is BABY BOOM? What does BABY BOOM mean? BABY BOOM meaning, definition & explanation

What is BABY BOOM? What does BABY BOOM mean? BABY BOOM meaning – BABY BOOM definition – BABY BOOM explanation.

Source: article, adapted under license.

A baby boom is any period marked by a greatly increased birth rate. This demographic phenomenon is usually ascribed within certain geographical bounds. People born during such a period are often called baby boomers; however, some experts distinguish between those born during such demographic baby booms and those who identify with the overlapping cultural generations.

The causes of baby booms may involve various fertility factors. One common baby boom was right after WWII during the Cold War.

The U.S. birthrate exploded after World War II. From 1945 to 1961, more than 65 million children were born in the United States. At the height of this baby boom, a child was born every seven seconds. Many factors contributed to the baby boom. First, young couples who had put off getting married during World War II and the Korean War could finally begin their families. Also, the government encouraged the growth of families by offering generous GI benefits for home purchases. Finally, popular culture celebrated pregnancy, parenthood, and large families.

Going Grey the Sexy Way for Baby Boomer Women

I'm often asked by clients if they should go grey or not. The question comes down to you. If you are willing to invest the time and money in keeping your hair colored and cut regularly to cover the grey, then go for it. However, if you know you are the type of person who can not be bothered seeing your colorist for two hours every 5 weeks, then you should think about going grey. If you've decided you are ready to embrace your grey like Helen Mirren, Meryl Streep, or Judi Dench, then follow these tips to make sure you stay chic with your new do.

Keep your hair healthy

When hair is grey it has a tendency to look dry and brittle. Keep it silky and sultry with regular deep conditioning. When hair is healthy it keeps its shape, looks better longer, and keeps you feeling beautiful throughout the day. Silver is sexy, so make sure your hair makes people want to touch it because it is so healthy.

Get an interesting cut

Grey hair tends to make you invisible if you have a boring cut. With a great cut you demand attention. Try an asymmetric cut or a blunt bob to stop people dead in their tracks. A great way to see what styles look best on you is to visit a wig store. Once there, you can let your imagination run wild with any style you like. I also suggest taking photos of yourself in wigs that you like in order to show your hairdresser and help in the transformation process.

Up your make up

Grey lightens your natural coloring, so it is important to up your make up once you have gone grey. Foundation is key, as are eyes that pop and a little more blush. If you are not used to wearing much make up, this may feel like too much, but you will see that once you start creating more drama with your make up you will increase your presence and perception to others.

By following these quick tips, grey hair can be sexy. They key is not to let everything else go along with your hair color. Grey hair still requires maintenance, a good cut, and more make up to pull off successfully. Do not be afraid to grey. The sooner you embrace it, the quicker you will be able to channel your inner Helen Mirren or Meryl Streep and be that sexy, silver, starlet.

Baby Boomers And Their Bucket Lists

So what's on your bucket list? Does it include an inventory of exhilarating adventures like climbing Mt. Whitney, skiing Mak-M-Stairs-Plunge in Colorado, backpacking The Appalachian Trail or cycling through the hills of Tuscany? Or maybe something a little less intimidating but equally thrilling, like swinging a golf club at an uncooperative dimpled little ball and driving it 200 hundred yards down a pristine fairway or smashing an explosive forehand down the line to convincingly win your match and secure the title of Baby Boomer Open Champion. Whatever your dream yoga can help.

Frequently it is the nagging, noisy chatter of the mind more than the snap, crackle and pop of the body that hijacks our best intentions and keeps us from reaching in to that bucket and eagerly attacking our list. However sometimes all we need is a little encouragement and a lot of team work and that is where yoga is at its best. Team work is all about cooperative effort and yoga teaches us that it takes the integration of mind, body, breath and spirit working cooperatively to tackle and overcome the physical and emotional objections we so often succumb to.

I am frequently asked if there are distinct yoga asanas (poses) or sequences to support specific activities like golf, cycling, hiking or skiing. I always give a very clear and straight forward answer. Yes and No.

I am completely convinced that a well rounded yoga practice will help improve ability with all physical activities, whether it be the demands of running a 10 minute mile or lifting a gallon of milk on to the top shelf of the refrigerator. The more you understand how to balance strength with flexibility, improve balance and concentration and rely on the breath as your most trusted friend, the more you will be able to reach into your resource bag of experience when a particular muscle protests at the most inconvenient time and place. However, different activities do demand more work from specific muscle groups and their supporting structures and targeting those areas with focused awareness can help direct energy where it is needed most, improve agility and heighten your enjoyment of the experience. Warning: Many Type A Baby Boomers are at serious risk of minimizing the importance of enjoying the experience while chasing the goal. Fortunately, yoga can help with this, as well. Remember, the journey is just as important as the destination.

What makes yoga different from other "training" methods is that in addition to teaching you how to prepare your body, it helps you learn to focus the mind, incorporate the breath and bring acceptance to the present while pursuing the future.

We all need bucket lists. They remind us that we are never too old to have dreams and never too old to set new goals and add to our bucket lists. Goals and dreams keep us young at heart and physical challenges keep us strong in mind and body. We are never too old to experience the pride and sense of thrill that accompanies every accomplishment.

One of the goals on my bucket list is to encourage others to establish their own lists and then help them achieve their goals. My yoga practice has made profound changes in my physical abilities and emotional well being which has allowed me to complete challenges that I was not capable of in my pre-baby boomer years. It can do the same for you.

I will be writing a series of short articles about how yoga can provide support and training for specific physical experiences and athletic activities. I will keep the articles brief and focused so that the reader can attempt to integrate and apply the information quickly and easily. When appropriate, I will attach links for those who wish to pursue more detailed information on anatomy and movement.

Bob Rennie says Metro Vancouver baby boomers have clear title to $197 billion worth of residential real estate –

Vancouver condo marketer Bob Rennie brought lots of numbers to his annual presentation to the Urban Development Institute.

In a one-hour speech, Rennie said that 193,000 homes in Metro Vancouver are owned “clear-title” by someone over 55 years old.

The value of these residential properties is $197 billion. That’s up from $66 billion owned clear-title by the region’s baby boomers in 2006.

Rennie noted that $60 billion of the $197 billion of clear-title property is owned by people over the age of 75.

He suggested that these equity-rich boomers are trading down and buying second homes or recreational properties. In addition, he said that they’re helping their children and grandchildren enter the market.

“The Royal Bank of Canada is tracking first-time buyers,” Rennie stated to a full house in a Fairmont Hotel Vancouver ballroom. “Eighty percent-plus of their Vancouver first-time buyers are receiving family funds, 70 percent-plus in Burnaby, and 60 percent-plus in Surrey.

“The $197 billion is fuelling Victoria, but it’s also in Kelowna, on Bowen Island, and at Whistler,” he continued.

Rennie predicted that a coming wealth transfer from baby boomers to their children is going to have a profound impact on the housing market in the coming years.

“I see a wealth-transfer tax coming by 2020—and a huge rush to transfer wealth by the living rather than by the dead,” he forecast.

He pointed out that the regional homeownership rate of 65 percent is on par with the national average of 66 percent in metropolitan regions. And it’s far higher than the 56.4 percent homeownership rate in the region in 1986 when Vancouver hosted a World’s Fair.

Rennie also said that it’s a myth that millennials are leaving Vancouver, noting that the number of 20-to-34-year-olds rose 9.5 percent in the city between 2005 and 2015.

Rennie criticizes neighbourhood groups

As in past presentations to the UDI, Rennie took some potshots at neighbourhood activists trying to put the brakes on development.

“Neighbourhood groups seem to have lost their way and are prepared to sacrifice future generations by choking off supply and hurting affordability,” he declared.

He contrasted these organizations with the San Francisco Bay Area Renters’ Federation, which is agitating for more housing supply so that young people can continue to live in the area.

Bob Rennie says neighbourhood groups in Vancouver need more diversity.

Yolande Cole

Later in his speech, Rennie said that in Metro Toronto, research indicated that the majority of participants in the planning process are “white male homeowners over the age of 55”. And he claimed that newcomers, including youths and renters, were “particularly under-represented” in these discussions.

“Maybe it’s time to bring in some new stakeholders into the conversation,” Rennie said. “It is seriously time to change the narrative. Neighbourhood groups require more diversity here in Metro Vancouver, too.”

He also stated that if the “narrative on affordability” isn’t changed in the Lower Mainland, there will be more candidates making antidevelopment and antidensity promises in the next municipal election campaigns.

“We will see more and more ‘no tower signs’, just like in Grandview-Woodland.”

Other factors curtail supply

He also highlighted other pressures mitigating against adding to the housing supply. According to Rennie, banks will not fund construction unless 60 percent of condos have been presold. This means that anytime anyone sees a construction crane, it means the project is 70 to 100 percent sold out.

“If a site is acquired today by a developer and requires a rezoning, the condos will not have a key put in the door until 2020 or 2021,” he stated.

Of the 1,694 new condos being completed in Burnaby and New Westminster this year, 86 percent have already been sold. In Coquitlam, Rennie said that 94 percent of the 1,107 completions have been sold. And over the next four years, there will only be 3,312 new condos in downtown Vancouver, with 90 percent already sold.

“The good news is over 4,500 West Side condos will be delivered in 2016, 2017, and 2018,” Rennie added. “The bad news is that inventory is already over 90 percent sold.”

In East Vancouver, the situation is even worse: 95 percent of the 3,500 condos coming on-stream in the next three years have been sold.

“This explains the pressure on land,” he said. “We are going to see a land sale of over $500 per square foot buildable west of Main.”

Rennie claimed that this will lead to condo prices of $1,300 per square foot in this neighbourhood.

Region deserves more attention

One of Rennie’s messages in his speech was that there’s far too much media focus on Vancouver at the expense of other cities in the region.

He pointed out that the City of Vancouver is home to 650,000, which is about a quarter of the region’s population. Vancouver has about 33 percent of the region’s jobs.

“If every person that worked in the city wanted to live in the city, the population would have to increase by 197,000,” he said. “That would be a 30 percent increase in population.”

This, in turn, would translate to an additional 76,000 dwelling units.

In a lighthearted tone, he said that this could be accomplished by building 380 30-storey towers. Or it could be achieved by tearing down 12,666 single-family homes and building 76,000 townhomes at six townhomes per lot.

“Maybe that is what we should be doing anyway,” he stated.

False Creek Flats is a major job centre in Vancouver.

False Creek Flats eyed for housing

The real-estate marketer went on to encourage the development of residential real estate on False Creek Flats. It’s a 182-hectare, mostly industrial-zoned stretch of land bounded by Prior Street, Clark Drive, Great Northern Way, and Main Street. It’s currently home to 600 businesses and 8,000 jobs, according to the City of Vancouver.

“There is currently no residential contemplated for the Flats,” Rennie conceded.

However, he said that with limited supply for new housing and with condos around Main Street and East 7th Avenue selling for $900 per square foot, it’s time for planners to re-envision the Flats as a community and as a neighbourhood.

“The Flats doesn’t have the neighbourhood group pressure of putting density into a single-family neighbourhood,” he said. “What if we could double the job goals with contemporary jobs and also build grocery stores, high-tech offices, theatres, and office towers—and as much diversified residential as possible with zero parking? Maybe 10,000 rental apartments with no parking and 500 car2gos?”

Rennie revealed that he contacted the new city manager, Sadhu Johnston, to discuss this idea in advance of delivering his speech.

“Sadhu actually said, ‘Not only there Bob. We have to look at creative uses everywhere,’ ” Rennie said.

According to Bob Rennie said that less than four percent of his company’s sales at Brentwood went to foreign buyers.

Rennie likes a spec tax, but not taxing foreign buyers

Rennie reiterated his call from last year for a speculation tax. But he continues opposing taxing foreign investment in real estate.

“A foreign ownership tax of 10 percent on a $5-million home will not stop a sale or create any affordability,” he stated. “And after six months when a foreign-ownership tax fails, it will only cause racially charged conversations to go beyond where they are now.”

He also suggested that a foreign-ownership tax could have an impact on investment in other areas, including the oil sector and the forest industry.

In addition, Rennie said that foreign students are responsible for more than 26 percent of UBC’s revenue, 24 percent of SFU’s revenue, and more than 41 percent of the revenue at Emily Carr University of Art + Design.

“Can you imagine where tuition would be—where taxes would be—without foreign residents here?” he asked.

He also maintained that his company does not market offshore. And he stated that only 2.2 percent of condo sales at the Rennie-marketed Independent at Kingsway and Broadway went to foreign buyers. He added that less than four percent of his company’s condo sales in Burnaby’s Brentwood Town Centre were to foreigners.

“Nobody here needs to market in China because we have no supply—not even in the $2,000 per square foot properties,” Rennie said. “Grosvenor Ambleside is the only development achieving an average over $2,000 per square foot and they are local [buyers], even the $17-million penthouse.”

Baby Boomer Health – More Than Meets the Eye

Baby Boomer Health is more than what most people think. When I bring this topic up to people in my age group (forty five plus) they first think about losing that 20 extra pounds they have accumulated over the years. Or they think about doing what they can to prevent cancer, Alzheimer's or other life threatening diseases.

No I tell them, Baby Boomer Health is so much more. It is about creating positive change and optimizing performance, physically, mentally / spiritually and emotionally, from a neurological (system based) approach.

The two key words are optimize and performance

Optimize – Operation of a system to make it as good as possible, to modify to achieve maximum efficiency; and

Performance – The way in which someone functions : manner or quality of functioning

Everything you do is your performance:

  • How and what you think and feel.
  • Whether you have a strong connection to God.
  • Whether you are pain free, maintain a reasonable body weight / shape and are doing all you can to prevent serious sickness and disease within the constraints of your genetics and environment.

The great thing is we can have all of these if we concentrate our efforts on the nervous system and take advantage of the neural plasticity in the brain.

Baby boomer health is one of the most important factors for those of us entering the third and fourth stages of our lives. We have spent the first half of our lives becoming who we are now we are entitled to and deserve optimal physical, mental / spiritual and emotional health to enjoy the second half.

5 Ways to Effectively Market to Baby Boomers – Entrepreneur

As 75.4 million baby boomers enter retirement over the next decade, their spending power and buying habits will evolve to match a new post-career lifestyle. Adjusting marketing tactics to meet the needs of seniors is not a practice reserved solely for senior-centric industries. Whether it’s getting back-to-basics or hiring a team tailored to meet senior needs, nearly every company should be considering new ways to reach this massive market of consumers.

1. Don’t fall for the trends.

Avoid the lure of the latest and greatest marketing trends when targeting seniors. Many senior-focused campaigns make the mistake of narrowing in on caregivers under the assumption they are the decision makers for their boomer parents. It is far more effective to target seniors, the true end users, with messages that resonate with their evolving needs.

Direct mail campaigns and videos done at a slower pace with text overlay may be an archaic practice to the millennial generation, but these tactics hold up to an audience that grew up before the era of 140 characters.

Related: Social Media is Great, But Don’t Forget Old School Marketing

2. Don’t be afraid of copy.

Shorthand text and trendy acronyms don’t apply here. Reading is something retired boomers enjoy. Don’t stray from old school advertising methods that were more text-heavy than the minimalist trends of today. Seniors want to see everything spelled out in print. It’s far more important to use the right language than catchy copy, so spend the time normally dedicated to developing a creative message to thinking straightforward instead.

Address every potential question a user may have. Include the answers in printed brochures, direct mail materials, and make the information easily available on the website. In printed and online materials, keep copy clean and clear, using simplistic design elements. Testimonials and editorial advertising are effective ways to spark a personal connection between a customer and the product or service.

Seniors don’t respond to abbreviated language such as “GPS” or “24/7/365.” Think literally when creating user guides and fact sheets. When in doubt, err on the side of over-explaining to mitigate the risk of frustrating a boomer interested in learning more.

3. Be prepared to put in the time.

While boomers are more responsive to traditional marketing methods, they do not take decision making lightly. Unlike the on-demand millennial generation, baby boomers view each purchase as a commitment. Static budgets require boomers entering retirement to become wary of spending outside of their strict limits. Short-selling a product or service will not work with this audience.

Related: 4 Tips on Building Tech Products for Boomers

Seniors need to build trust with the brand. That stems from relating to other users, identifying with the product and developing rapport with the sales people they interact with when deciding to make the purchase. While a typical sales process may take one to two calls to close, expect to spend at least double the amount of time with dealing with baby boomers.

4. Get personal.

As baby boomers enter retirement, they’re faced with more free time than they’ve had in decades. Day-to-day social interactions may be reduce to just pleasantries with the mailman or brief check-in phone calls from their adult children. This presents a unique opportunity for sales teams to develop sincere relationships with customers.

The customer on the other end of the line has the time to pick up the phone, listen without a sense of urgency and really absorb the value of the product. They’re also likely to share personal stories and experiences which aids in building the rapport needed to make the sale. It is important to be prepared for a drawn out turnaround time as you focus on understanding the life of the boomer over the phone.

Related: In With the Old: Mobile Marketing for Seniors

5. Hire the right people for the job.

After laying out a marketing plan that will attract a senior audience and fill the sales pipeline, it’s crucial to build the right team. The remaining boomers in the workforce will begin entering retirement over the next few years, meaning millennials now account for the largest portion of the workforce. While gen Y didn’t have much exposure to working beneath and alongside the baby boomer generation, they usually feel a kinship thanks to deep personal connections to parents and grandparents.

When interviewing a candidate, it’s helpful to inquire about relationships with former mentors, family members and other relationships to gauge their understanding and temperament for communicating with an older generation. Individuals with strong relationships to family and mentors tend to have more patience and respect for the boomer customer, which then leads to a more successful sales process.

Baby Boomers Embracing Senior Sexuality – Discovering the Dating Game and Sex Over 50

Is there sex beyond our fifties? You bet there is!

Sexuality for single baby boomers is full of surprises! Stick around, and you will see!

We came from the rocking era, of sex, drugs and rock and roll, and now we are embracing the future, with a new set of rules.

While, for most of you, the music has changed and the only drugs you reach for now, are for your aching muscles.

But sex and relationships are running full steam ahead!

Are you a Baby Boomer, entering into a new relationship?

Have you concerns about taking the next step?

Wondering what the next step is?

The next step is enjoying and experimenting with your sexuality, with hardly any rules!

Sex is so different from when we were in our twenties and thirties, and most of us did not have a clue what we were doing. As we have matured our sexual freedom has blossomed. We have learned to unleash sexual inhibitions, and enjoy sex more than ever.

Finding myself single again, a question had kept popping into my head.

Was it the right thing to be doing? To sleep with someone in my fifties? Were we not meant to hang up our "sexual" fantasies, and be more worried about our health care and paying the bills, instead of exploring our sexual freedom and sexy undies?

I do not think so!

Relationships, love and sex, do not just disappear as the years go by.

After all, we are human, and we still desire touching, closeness and intimacy. And yes, we can still enjoy great sex, however unappealing the idea might be to our children and grandchildren!

When we look towards the future, we think that sex and falling in love in our fifties, sixties and seventies, will cease to exist as the wrinkles appear and our bodies add those few extra pounds (or more).

The fact of life is, we are NOT DEAD! We are very much alive and kicking! Bursting with all the needs, desires and passions of years ago (probably even more!)

The rules have changed. We no longer have to be married to enjoy sexual pleasure. Many Baby Boomers may never marry again, but can enjoy a sexual relationship with a partner.

Explore the amazing benefits of a sexually satisfied relationship!