The baby boomer generation is the cohort of babies born between 1946 and 1964. There were 75.8 million babies born during this period in the US (ygoy.com). In 2010 they are turning 46 to 64 years of age.
Keep in mind this surge of births took place after the 2nd World War (WWII) so this increase in births was not limited to the USA. There are citizens considered part of the baby boomer generation in other countries like Canada, UK, and Africa etc.
The Internet boom took place less than 20 years ago and is widely recognized as a younger person’s media. The World Bank reports that 72.4% of the US population uses the Internet. 79 million women use the Internet (per small Biz Trends.com). It is estimated by internet retailer.com that in 2008 73.7% of Baby Boomers from 50 to 64 years old use the Net. Only 34.1% of the older generation of seniors uses it.
In general women use the Internet for research, networking and blogging. They research products and services and buy online. Men use it primarily for news, sports and games, and buying products.
Pew reports that baby boomers use the Net for such things as researching health information, for financial information, answering emails, financial education, spiritual and religious interest and also use the government sites. It’s as if they have more of an appreciation for the media. They were growing up they used libraries spending time searching through books, resource guides and magazines for school papers and personal interest. The Internet offers a level of ease, flexibility, and accessibility that they can enjoy.
The baby boomer generation has been seen by many as a marketing group that sets trends. Many marketers consider this group to always be in front of in terms of products and services. For example as the boomers were nearing retirement age people started investing in the development of retirement homes.
The implications for this growing trend of baby boomers and women over 50 using the Internet are intriguing. It stands to reason that home based businesses are also on the rise as boomers are comfortable with the net and leaving their jobs and continuing to work. Businesses that are Internet based are attractive opportunities.