Why Baby Boomers, Millennials & GenerationX Don’t Exist | Clive Colledge | TEDxBristol



What do Michelle Obama and Nigel Farage have in common? The answer – very little. Despite this they are both labelled as “GenerationX”.

Clive Colledge invites you to forget anything the media or advertising tells you about the generation you belong to. In this timely and candid TEDx talk Clive demonstrates that labeling individuals into generational stereotypes of Millennials, GenerationX, Baby Boomers and Seniors is not only based on false data but leads to unhelpful and damaging divisions in society.

His talk proposes a fresh and exciting approach that encourages connection across generations to create innovative problem solving in society – connections based on values and interests – not age. After all, “We were born to connect. We were not born to stereotype”.

This talk is from TEDxBristol 2017: Dare To Disrupt. In a world of constant change and uncertainty, these are the ‘positive disruptors’ ripping up the rule book to challenge received wisdom, demand better, and transform seemingly insurmountable problems into break-through possibilities and new beginnings.

From making a big splash on single-use plastics, to a global campaign to end unwanted hair-touching, or a revolutionary approach to combining robotics with human creativity, we hope you’ll enjoy and feel inspired by these talks.

Watch all our talks here

Our talks were produced, filmed and edited by a brilliant team of talented volunteers and pro-bono partners:

Produced by:

Mel Rodrigues, Curator TEDxBristol
Daniel Edmund, Assistant Curator, TEDxBristol
Samuel Williams, Hodos Consultancy
Barney Grenfell, Hodos Consultancy

Filmed and edited by Floating Harbour Films:

Richard da Costa
Ben Scrase
Tom Young
Dan O’Connell
Gareth Croft

With camerawork and production support from:
Steve Webb
Giles Edwards
Bath Spa University

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at Clive is over 70 years old – but far from ‘retiring’, at 64 he was awarded a PhD for his research into values and generations.

He spent many years as an award-winning art director and designer for advertising and marketing agencies in the UK and North America. Followed by lecturing and researching at Birmingham City University in the UK, Singapore and Hong Kong on creativity, design thinking and communication across generations. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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