Millennials have shown in recent years there are many things they don’t like, from dinner dates, to cruises, to bars of soap and even paper napkins.
One thing they’re keeping alive and well? Political events and protests. In many ways, in fact, they are just like their older relatives were in the 1960s. That’s according to a new survey of 2,000 adults out today from Eventbrite, an event-planning website. About 28 percent of millennials have attended a live event supporting a cause in the last year, compared to 15 percent of those in older generations. Some 62 percent of millennials also said they attend more cause-related events now than they did 10 years ago.
Though Americans are more divided than ever, those that share the same political views are desperate to connect with each other and protests provide the perfect opportunity, experts say. And the same political divisiveness and social change during the 1960s and 1970s led their parents and grandparents to protest.
Young adults between the ages of 18 and 30 were the most likely age group to have gone to a protest since the 2016 presidential election, according to a separate Huffington Post poll in February. Some 24 percent of adults in that age group said they had gone to a rally or demonstration since the election, compared to about 10 percent of those who are older. Younger people are more likely to vote Democrat, which is one likely reason for their activism, as that study noted.
This isn’t the first survey that has shown millennials prioritize spending on experiences, rather than possessions. Some 47 percent of U.S. millennials said traveling was one of their two or three top spending priorities in the next several years, compared to 42 percent who said they prioritized buying a home, 47 percent who plan to buy a car and 42 percent who prioritize paying off debt, according to a 2016 survey of 1,000 adults the travel company Airbnb, which obviously has a vested interest in people taking trips. Those responding could select two or three of their top priorities.
And 39 percent of millennials spend 15 percent or more of their annual incomes on vacations, according to a May 2017 survey of 1,000 adults from the financial-planning company LearnVest. Almost half of millennials are willing to go into debt to go on a vacation, compared to 37 percent of those in Generation X and 18 percent of boomers, LearnVest found.
Millennials go on more business trips than those in older generations do, and as a result, sometimes tack on a few personal travel days to those trips, a trend called “bleisure,” according to Swapnil Shinde, the chief executive and co-founder of Mezi, an app that provides tools for travelers to plan their trips. More than half of millennials said they planned to travel frequently in the next five years, compared to 32.1 percent of baby boomers, according to a 2016 survey from American Express.