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Baby Boomers – You Have All the Information You Need to Write Your Ebooks


Baby boomers, are you ready to write your eBook? Maybe you don't know what topic to use. Well, don't think too hard, you already have as much information as you need to get your first eBook written. It's all in your head because it's your personal stories.

Baby boomers have lived through some of the most exciting times in history. Born between the years of 1946 to 1964, Boomers have witnessed the Vietnam War, Civil Rights Movement, Assassinations of President Kennedy, his brother Robert Kennedy and Martin Luther King, Jr. The world was affected by the events of these years. Boomers lived them.

Why not take your experiences turn them into an eBook? If you are starting or have an online business, you want to show your expertise in your field. You might struggle to come up with ideas to write about. But using your personal experiences and memories can be the framework of your first eBook. You can give this information away on your site or sell it for an appropriate price. Take a look at how easy it would be to put your personal experiences or memoirs in an ebook.

Writing an eBook has great benefits for online business professionals. Becoming an author gives you credibility and respect in your field. Your eBook also lets you give current and potential clients an example of your expertise. Since writing an eBook is actually not very difficult, why not take advantage of this media to promote your online business? You could have your first eBook outlined and ready to write in a very short time when you follow these suggestions.

1. List Your Favorite Memories

Sit down and recall a series of at least 10 of your favorite memories over the years. You will probably find that you have a book full of topics to write about. Don't let that overwhelm you. It's not necessary to write every detail or every line from your life. You are not doing an autobiography, you just want to create a few memoirs and make them real to others.

2. Expand on the Memoirs You Select

Think of at least 5 to 10 things about each of the memories you wrote that were significant to you. Turn those into another list. Now look at this list. As you review the list, think about what lessons you learned from each situation. Write notes about the lessons, insights, benefits of that experience. Now, begin to consider how what you wrote could become a lesson of value for others.

3. Fill in the Details

It's time to fill in the information. You don't have to get too personal or intense with this writing. You can put it in any form that you like; poetry, essay, lists, anything. Continue to write like this using all 10 memories ideas creating detailed information for each of the 10 memories.

4. Complete Your First Draft

When you finish this list writing you should have at least 10 pages. Add a title page, table of contents, dedication and introduction and you have created at least a 14 to 15 page mini-eBook.

5. Do the Editing

Put your writing aside for a few days. When you come back to it, read through it and do some editing. You will think of additional information to add and some to delete. Find a trusted friend to read through your ebook to see if your writing is clear to another person.

6. Learn to Convert Into an eBook

Get online to find support for how to convert your writing into a PDF format. Then you can distribute your book through your own website, blog, or through other Internet ebook outlets.

As you can see, you don't have to think too hard to create an eBook. Just remember your life experiences. Learn to focus your writing so it speaks to others and you can write one, two or a dozen eBooks fast and easy.

Baby Boomers, What Things Did You Hate About Parents (Generation X) – r/AskReddit


Baby Boomers, what issues existed when you were young that made you think your elders were idiots?
Baby Boomers, What Things Did You Hate About Parents (Generation X) – r/AskReddit

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What the Baby Boomer Buyer Expects from F&I


There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know how to sell to the second-biggest group of car buyers…the Baby Boomers.

Widely looked at as the generation born between 1945-1964, they are still a strong car buying generation that has ample resources and credit to buy vehicles as well as the experience of decades of prior car purchases to draw from. They know what they want, and they have been-there-done-that when it comes to the dealership experience.

Are there specific challenges when selling the Boomers in the box? What do they expect from their F&I experience and how can your store deliver that?

Let’s take a look at some ways your F&I staff can better connect with the Boomers and deliver an experience that will defy their expectations…

Make a Human Connection…

Boomers remember a world not so long ago when people weren’t constantly looking at their phones and avoiding even the most basic human interaction. A deal was closed with a firm handshake and sincere eye contact. Real human connections were made during the long process of buying a car. Relationships matter to them, even if only for an hour or so.

Establish that right from the beginning and your store will have an increased chance of them referring friends and family to come buy a car. Boomers believe in brand loyalty and if they feel your F&I staff went out of their way to make those important connections and got to know them, it will pay dividends in high CSI and higher PRU. Be a good listener, be interested in them, and be sincere. 

Tailor Presentations to THEIR Needs…boomers

Certain products may be a better fit for Boomers than younger buyers and it’s ok to shift your selling process to reflect a different set of needs. Though this group is living longer than generations before them, this could be the last car they finance. Keep that in mind and highlight any protections or warranty coverage that will help them during the loan and beyond. If they are a cash buyer, same strategy applies.

Ask plenty of questions (as you would any buyer) with regard to whether or not they are still working, how much driving to they think they will do in the coming years, do they have resources available to handle maintenance and unexpected repairs, etc.  If they are on a fixed income, the strategy should shift accordingly.

Be Professional & Honest…

Boomers don’t come from the uber-casual business environment that their Gen X or Millennial counterparts have grown up with. Be sure that your F&I managers are professional in both their dress and demeanor when selling to the Boomer customer. They expect a level of maturity and professionalism that some dealers may be lacking.

Clean office, no checking your phone when they are signing their paperwork, no smelly lunch sitting out on the desk, and all paperwork organized and ready to sign.

And remember…this generation of 80 million strong grew up with the fast-talking, sleazy F&I managers of yesterday. They hated it then and they hate it now. Be honest, transparent, and answer every question with the highest level of integrity. They are looking for your F&I managers to mess up…don’t let that happen. 

Don’t Make Assumptions…

The Boomers tend to have good (and lengthy) credit, strong income, and can easily qualify for many incentives. Many are still working and have stellar work histories to help them get fast approvals. Know that many could just as easily get a draft from their own bank or credit union which makes it even more important to treat them with respect. If they feel that the F&I manager is sincere in earning their business, they will be more likely to finance with them.

Don’t let the gray hair fool you…their buying power is strong and they have bought enough cars in their lifetime to know exactly what they want and what they don’t.

F&I managers who dismiss Boomers as either an easy mark for payment packing or who give up too easily thinking they won’t buy any aftermarket products are making a mistake. Ask if they are familiar with your products and if they are, ask if they had purchased them before and what their experience was with it. If they don’t, then educate them without being patronizing. Be transparent and helpful…your CSI and commission check will thank you.

Research shows U.S. not as divided as some think


From politics to parenting to rising property costs and much more, it seems like American communities are more divided than ever before. Are the days of close-knit communities and positive neighborly interactions a thing of the past?

While you aren’t likely to find the Cleavers down the street, this doesn’t mean your neighbors are cold and conflicted. In fact, a new survey found just the opposite.

OfferUp, the largest mobile marketplace in the U.S. for local buyers and sellers, released the 2019 Good Neighbor Report, which found there are steadfast levels of selflessness, care and trust across American communities, regardless of age group or location.

This is good news for the company, which relies on the promise of positive relationships that come from people buying and selling in their communities. However, there’s a lot of important insight that proves people aren’t as at odds as the general population believes, and even in diverse times, the health of American communities is strong.

Political differences: Whether it’s the local government or discussion on the upcoming presidential election, the stage is ripe for political divide. However, the study found few (18%) have actually encountered a scenario where political divisions impacted a relationship with a neighbor. Among those who did, the vast majority (70%) still consider the neighbor who they had a political conflict with as a friend.

Communication hurdles: Despite popular belief that social media is making younger generations increasingly isolated, more than half of all Americans from Gen Z to Baby Boomers regularly communicate with their neighbors in person, the study found. Likewise, younger Americans are just as likely to do something kind or helpful for a neighbor as their older counterparts.

Building friendships: The idea of being “neighborly” is still alive and well, with 61% of people feeling it’s important to develop friendships with neighbors and 58% likely to reach out and welcome a new neighbor to the neighborhood. Nearly one-third (32%) have invited a neighbor over for a special event and 49% say they trust their neighbors completely.

Tips to be more neighborly: Befriending neighbors helps you build a strong community you can depend on and trust, plus you’ll often find when you give, you receive. Here are a few easy ways to connect with your neighbors:

· Say hello. It’s short, simple and effective.

· Notice what your neighbor likes and use that as a cue for conversation and small gifts. For example, if your neighbor runs daily, you can ask about their exercise routine. If you see they drink coffee frequently, a gift card for a cup of coffee from their favorite coffee shop will brighten their day.

· Offer help during transition times. If your neighbor is having a baby, consider using OfferUp to find local sellers of new and used baby items and get a gift they need. Is a neighbor retiring? Offer to help them downsize by showing them how easy it is to sell what they no longer use. Learn more at offerup.com.

· Acts of kindness never get old. A simple gesture like shoveling an elderly neighbor’s walkways, watching a busy mom’s kids for a few hours or bringing the mail in while a neighbor is traveling can be a big help.

Creating meaningful bonds with your neighbors is easy to do if you have a positive outlook, friendly approach and an open mind. You’ll feel good about building relationships while also strengthening your community.

OfferUp, one of the largest mobile marketplaces in the U.S. for local buyers and sellers, surveyed more than 2,000 Americans to discover what they really think about the relationships with their neighbors. The results of the survey are featured in OfferUp’s 2019 Good Neighbor Report, which found that there are steadfast levels of selflessness, care, and trust across American communities, regardless of age group or location. Few (18%) have actually encountered a scenario where political divisions impacted a relationship with a neighbor. Among the small group for whom it did, the vast majority (70%) still consider the neighbor who they had a political conflict with as a friend.

The OK Boomer Epidemic


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Marketing to Baby Boomers, Part 3 – What Boomers Want


What Do Boomers Want?

We know the misconceptions about Baby Boomers, and we know they're approaching their 50s and 60s in a way no previous generation has, but what do Boomers want ?


Baby Boomers (like many consumers) care more about value than brand name. They want specific benefits, not just slogans or catchy commercials. Any marketing message to Boomers needs to have the value built in.

Products Tailored to Their Needs

Boomers have been called the "me" generation, and as they grow older, your marketing still needs to be all about them. They want a selection of merchandise that makes sense for them. They want clothing and shoes that fit their lifestyle and size. Give Boomers a good selection, and they'll have the successful shopping experience they desire.

Good In-Store Experience

As their eyes start to fail, they want signage and printed materials that are easy to read without reading glasses. They want lights that are bright enough for them to see what they're buying or eating. They want sound management that will help them distinguish separate sounds as background noise becomes more of a problem.

Baby Boomers also want attention and good manners from service staff. "Train your non-Boomer staff to show respect to older customers. They must never be ignored," says Matt Thornhill, president of the Richmond-based Boomer Project. "One bad experience will turn a Boomer off of your business forever. Train your staff to pay attention and use good manners. Good service isn't a commodity these days, it's a point of difference."

Experiences ?

For Boomers, it's no longer true that "He who dies with the most toys, wins." Baby Boomers are in search of experiences. Most Boomers love to travel, and they don't necessarily travel to lounge by a pool. They're searching for self-discovery, for adventure rather than relaxation. They love to experience new things, which is why you'll find many Boomers taking classes, starting new careers or going on National Geographic expeditions.

William Shatner gets into Twitter feud with millennials calling him a boomer: ‘That’s a compliment for me’


Star Trek” actor William Shatner got into a heated Twitter exchange with millennial users who incorrectly targeted him with the popular “OK Boomer” jab.

For those unfamiliar, “OK Boomer” is a popular phrase used to dismiss the opinions of baby boomers that younger people deem irrelevant or uninformed. Shatner was commenting on a back-and-forth between “Dancing with the Stars” host Tom Bergeron and viewers upset about Sean Spicer’s continued presence on the show when one of his followers directed the “OK Boomer” jab at the 88-year-old actor.

Shatner was born in 1931 and is, by definition, not a boomer.


“Sweetheart, that’s a compliment for me,” he wrote.

“I’m not really into pejoratives, but what’s the term for people when they can’t interpret a joke?” the user replied.

“Millennial?” Shater fired back.

He continued: “I feel it’s like one of those childish insults in fandom that seem to affect the delicate types to the point they meltdown & go over the rest of our heads as something ridiculous,” he wrote. “If the person posting it thinks they are making a dig; they are the fools.”

While the original poster stopped responding, another user chimed in noting that “OK Boomer” is “not for the boomers that understand sh–. It’s for the ignorant ones like you.”

The “Star Trek” actor didn’t let the insult stand.


“And just what are we ignorant about Courtney? We don’t understand struggles? War? Depressions (economic not personal)? Inflation? Double digit Prime Interest rates?” he retorted.

That’s when the user made the argument that millennials inherited hardships from the boomer generation — another slight that Shatner couldn’t abide.

“And the meek shall inherit… is that all your generation does is point fingers and blame others for their pity parties? You don’t get a participation trophy for life; you take what you get and play your best hand. It’s been that way since forever,” he tweeted.

The duo then argued back-and-forth for several hours about whether or not they are a boomer or a millennial respectively.

“I said I’d wear that badge with honor. Unlike you; the generations designation doesn’t define me nor am I too worried about getting labeled because it makes no difference to me. You seemed to be obsessed; blaming other gens. Some millennials are pushing 40. You aren’t kids,” Shatner wrote.


He concluded: “Her bio says she’s an actress. No production wants someone who blames their situation on everyone else. That’s Divaesque. She entitled to her opinion but she isn’t doing herself any favors by pretending she’s siding with millennials while pretending she’s not one.”

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Life Insurance For Retirement Age Baby Boomers


We were all told to buy term life insurance because it was cheaper. The logic was that we could buy a pure type of protection for a set amount of time and pay less. By the end of the term of the policy, our kids would be educated and on their own, our mortgage would be paid off, and we would have plenty of money in the bank to self insure ourselves. The only thing is, that plan did not play out for many of us.

Maybe a breadwinner went through a period of unemployment and had to take out a second mortgage or home equity loan. Maybe the kids did not complete college on schedule and found themselves back in their old bedrooms. Many baby boomers are not only still caring for their kids, but they now have grandkids and a spouse in the home. Many others are finding that their retirement plans were cut back because the company they worked at found itself in financial difficulty.

But older people know their family may face expenses when they pass away. Funeral costs alone can cost tens of thousands of dollars in burial and transportation. And if not all debts are paid off, those will have to be settled too. Unanticipated medical costs can plague a family for years after a loved one dies.

Of course, it is much cheaper and easier to buy life insurance when you are young and healthy. Older people, and people who have developed some health problems will have a harder time qualifying for some of the life insurance policies that are promoted to 35 year olds. But many life insurance companies recognize that they have a huge market in the baby boomers, and they are eager to serve it. So they have developed life insurance which is easier to apply for, and which does not have such strict underwriting requirements.

It may not be realistic to look for life insurance with a huge face value for an older or less healthy person. However, if you anticipate that a ten to twenty-five thousand dollars would come in handy in case you died, you can certainly find a life insurance company that is willing to work with you!