A Fun Guide to Retail or Shopping Amnesia for the Baby Boomer Woman


Last week I was in a local gift shop looking for my birthday present. Yes! I have sons and they love it when I choose my own present. All they have to do is repay me and I get what I want. One of my sons even tried to get me to buy my own birthday card. That was a step too far. Now that we are all adults, money changes hands as we all buy what we like within financial limits.

When I told the male cashier why I was buying that gift as Extroverts do, he commented that I would have to practise retail amnesia until the big day. It got me thinking how valuable retail or shopping amnesia is as a wardrobe tool.

Here is my fun guide to retail amnesia for the modern Baby Boomer woman’s wardrobe.

It Is the Same One I Have Always Had!

This one works well on men who generally do not seem to notice fine design details. You have replaced old black pants, black skirt, white shirt, red jacket etc with a new one. It is the same colour but the style and details are different. With a straight face, you can claim they are mistaken because it is the same old one. This is replacement amnesia.

Oh! This Old Thing!

Come on! We have all used this one. You buy something. You let it sit in your wardrobe for at least a month. Then when your husband, partner, mother or children notice you wearing it, you say – This old thing! No, it is not new! I have had it for ages. This is calculated amnesia.

Got It For Free!

It is your birthday month or you have reached a certain spending amount and the store sends you a voucher. For some strange reason it is never enough to cover the full cost of what you choose to buy there. We all love a loyalty bonus and it is great marketing. It is also great for shopping amnesia as you can claim to your loved one that it was free or close to it. This is reward amnesia.

I Only Bought One Thing!

You are shopping and carrying new wardrobe items in a couple of bags. The next purchase comes in an oversize bag. Great! All the smaller items can fit inside and not be seen. You walk in the door at home and your loved family member thinks you have only bought one item. You say nothing. This is conspiratorial amnesia.

I Do Not Remember Buying Two Items!

You have been internet browsing and shopping. Unfortunately the parcel arrives when your husband or partner is home. Not what you planned! Suddenly a second pair of shoes or necklace or top has appeared in the package. You say, I thought I only bought one. This is selective amnesia.

Last Words

Our wardrobes are full of emotions – guilt, pleasure, love and hate. Whether you call it Retail or Shopping Amnesia, it has an important part to play in all of these emotions.

As for me, I am off to spend that Birthday Voucher from the store. I am sure it will not cover anything I want to buy but the purchase will still be a bargain in my mind.

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