Baby Boomers Generation, Part 2

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The number of newborns in the US was approximately 2.5 or higher per year during the l930's and l940's. In l945, that number grew to 3.47 million in the first year of the Baby Boom. The oldest baby boomer will turn 65 this year. Presidents Bill Clinton and George Bush were born during this year. This birth increase led to consumer demand for homes, cars and services In the book entitled The New Retirement Surve Ken Dychtwald, Ph.D. performed a survey that was conducted in a news release from Merrill Lynch.

The news release stated that approximately 76% of boomers planned to keep working and be able to save for retirement, but wanted to change their job environment at about age 64. "Since baby boomers were living longer, they were creating a entirely new stage of life. They were motivated by prestige and accomplishment and relished a long work week. They had sacrificed a lot to get where they were, becoming known as the workaholic generation. They believed that Generation X and Generation Y needed to "pay their dues and work hard "like they did.

They were goal-oriented and competitive, clever, resourceful and want to "win." They had been given educational and financial opportunities from previous generations, While older generations were taught "not to speak out." baby boomers were able to speak out as in the Viet Nam Protests. The world was going to change and every generation, prior to the one they were born into, had to "keep up" and seek to understand future generations.

Boomers were three times more likely to be concerned with illness and how to pay for healthcare; even more concerned with this and ending up in a nursing home than death!

The women in the baby boomer generation became more educated and thus more independent, wanted to take responsibility for home and work challenges. They viewed this as liberation and opportunity for career development and personal growth. In the retirement survey, married boomer women wanted to be helpful in sharing responsibility for their families in comparison to their parents. As compared to that of their parents. (33% versus 5%) The men wanted to work less and take it easy more in order to spend time with their wife's. Financial freedom seemed the most important variable for when they would retire.

They were aware of the uncertainty of government entitlements, such as Social Security and had a need to prepare themselves for their future and the future of their offspring. The most common ideal work environment that baby boomers preferred was to have equal time between work and play. It seemed that Baby Boomers were not concerned with just money. About 37% in the survey said that bringing in earnings was important, more than double. They were just as concerned with receiving mental stimulation and challenge their minds. This began the "we" generation. Apparently, Baby Boomers are ten times more likely to put others first.

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