If Baby Boomers stopped buying Nike, I don’t think they’d ever notice, says NPD vice president

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Patrick Rishe, Washington University sports business program director, and Matt Powell, NPD vice president, weigh in to discuss Nike’s future after shares drop on backlash to a new ad campaign featuring Colin Kaepernick.

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8 COMMENTS

  1. Doesn´t look like NIKE thought this through to well…interesting to see what the share holders are going to say about this. Soon might be seeing Adidas,Reebok, or even PUMA on NFL jerseys.

    STOCK PRICES DROPPING
    Symbol Price Change %Change
    NKE 79.60 -2.60 -3.16%

    Not noticing it, yeaaaaa keep telling yourself that