New study finds millennials are starting more small businesses than baby boomers – WAAY


Millennials sometimes get a bad rap for being young and lazy, however, a new study says that is far from the truth. 

Researchers for Nationwide show that Millennials are starting up twice as many small businesses than baby boomers. 

“I want it really bad,” Kayla Adams, who’s starting a fashion boutique in Downtown Huntsville tells WAAY 31. “Its my money it’s my investment an I want this to succeed.”

The study finds that the younger generation is more prepared to own their own business, and have more resources available. 

“They know how to work smarter,” Jason Greene, the Dean of the College of Business at UAH said. 

Greene says what this generation really understands is how to connect with people. 

“This generation is savvy about how to use social media,” Greene said. 

A resource Adams is already taking advantage of before her store, Elitaire Boutique, opens this fall. 

“We have access to hundreds of thousands of people on social media and that is instant marketing,” she explained. 

Researchers also found Millennials are doing better because they are protecting their businesses from natural disasters, and cyber attacks.

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