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Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform


As TikTok exploded in popularity over the past year, some brands are finding their groove on the app—engaging seamlessly in viral challenges and recruiting the hottest content creators—while others are just beginning to dabble in the short-form video format.

Matt Laming, Great Lakes Home Care


Matt Laming, 46, and his wife, Elizabeth, own Great Lakes Home Care, Unlimited.

Their company provides care ranging from sitting with someone while a spouse or caregiver runs errands or goes to appointments, to specialty care for persons with Parkinson’s Disease, dementia, and individuals who are quadriplegic or need a feeding tube.

Great Lakes can provide assisted living care in the comfort of their client’s home. The Great Lakes home office is on Mac Street, behind Papa John’s in Midland, but they also have offices in Traverse City and Petoskey and satellite offices in Saginaw, Bay City, and Mount Pleasant. They have 120 employees. They are home health aides, certified nursing assistants, medical assistants, licensed practical nurses (LPN) and registered nurses (RN).

Matt and Elizabeth met when they both worked at the Big Boy restaurant in Clare. She was a mom with two kids. They’ve been married for 25 years. He’s a graduate of Clare High School and earned an associate’s in drafting and design at MidMichigan Community College. He first worked in tool & die for Future Mold in Farwell, then moved to IT work for Midland-Gladwin Community Mental Health and later Ascension St. Mary’s. The Lamings have two sons and a daughter and two granddaughters and a grandson.

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Fountain of Youth Discovered in Naples


It is no secret everyone wants to live a long, healthy, and happy life. With personalized healthcare and top-of-the-line concierge physicians, paired with a variety of amenities and exclusive restaurants, retirees are discovering the proverbial Fountain of Youth at Moorings Park Grande Lake.

Informational Luncheon Outlines Details

To showcase all the factors that make life at Moorings Park Grande Lake so incredible, the community will host a Lunch and Learn event with Vice President and Senior Living Specialist Tom Mann leading the conversation.

Curious about what makes Grande Lake such a popular choice among active boomers and seniors? Join Mann at our safe, socially distanced informational event. This Lunch and Learn event will take place Thursday, May 6th, at the Moorings Park Grande Lake Sales Gallery, located at 7330 Premier Drive in Naples. The event starts at 11:30 a.m. with lunch served after the presentation.

For guests’ safety, seating is limited; early reservations are suggested. RSVP by 5:00 p.m., Tuesday, May 4th by calling 239-232-3903.

The Most Sought-After Views

What makes Moorings Park Grande Lake residences different from the other campuses? It’s quite simple: every home has stunning views of the beautiful 28-acre Grande Lake, along with the Naples Grand Golf Course. Wake up each day to epic Florida sunrises, and wind down with the just as remarkable sunsets.

The location, which is at the corner of Golden Gate Parkway and Livingston Road, is just four miles from the beach and five miles to the beloved popular 5th Avenue South shops and restaurants.

Unique, Unmatched Wellness Programs

The community, like Moorings Park and Moorings Park Grey Oaks, has a cutting-edge Center for Healthy Living, which houses the fitness center, concierge physicians and medical clinic. This enables Moorings Park Grande Lake to successfully deliver a healthy, balanced life for its members.

“We’re extremely focused on delivering a unique lifestyle unlike any other. Designed in partnership with the London Bay Development Group, this is really the UN-retirement community. With Moorings Park Grande Lake, residents will have no issue balancing resort-style living while benefiting from innovative approaches to wellness,” said Mann. “At this informational session, we’ll discuss how our new Moorings Park community delivers a grand lifestyle never before offered to baby boomers.”

Dan Lavender, CEO and President of Moorings Park Communities adds, “Our goal is to change how the world ages – to create the proverbial Fountain of Youth,” he said. “We believe in doing things differently, and are constantly striving to deliver ‘Simply The Best!’”

Innovative & Creative Amenities

A wide array of amenities contributes to a vibrant, active social life at Moorings Park Grande Lake.

In case stunning views and a short walk to the Naples Grande Golf Course is not enough for your love of the sport, this community also features a golf simulator. The fitness center, furnished with specialty air-compressed equipment, also offers personal training services for you to receive a customized workout.

Relax and renew at the salon and spa, offering services from a full-body massage and facial to an array of hair care treatments. You will also find our concierge healthcare services include board-certified specialists in Aesthetic Medicine. Once you are finished being pampered, soak up the sun with a good book at the resort-style pool and cabana.

Looking for something active? Catch a yoga class at the pavilion, improve your strength with aqua tone, or take a leisurely stroll on the beautiful lakefront boardwalk.

Craving something more intellectual? Head over to the state-of-the-art theatre for interesting sessions from guest speakers, or touch base with your creative side in one of the painting or pottery classes.

Additional outdoor amenities include bocce ball lawn, a dog park, and a colorful nature wander garden. You will also find wonderful outdoor dining opportunities and mouth-watering cuisine at each of our spectacular on-site restaurants.

Your Home, Your Way

At Moorings Park Grande Lake, you’ll discover thoughtful floorplans ranging in size from 2,776 to 7,863 square feet, ideal for those longing for a maintenance-free lifestyle while living in a home that looks out onto the manicured grounds and shimmering lakes. Each home boasts expansive lanais and private elevator entries for deluxe, private living.

Additionally, before moving in, new members visit the London Bay Design Studio to make their home their home. Select from endless options in countertops, flooring, lighting, hardware and more. Mann explains, “London Bay has built some of the finest custom homes throughout Port Royal, Gulf Shore Boulevard, Mediterra, and Bonita Bay. And now they are bringing that same level of customization to Grande Lake.”

Top Ratings that Matter

With a 40-year tradition of excellence that is complemented by A or A+ ratings by Standards and Poor and Fitch ratings services, this ground-breaking not-for-profit community is dedicated to delivering innovative ways to help you pursue successful aging.

In addition to all the resort-style amenities you could ever want, our all-inclusive monthly service package includes onsite concierge physicians, Assisted Living and Memory Care.

You are Invited to Our Informative Lunch & Learn

To RSVP for this delicious opportunity call 239-232-3903 or visit MooringsPark.org/events to sign up for the Thursday, May 6th event, taking place at the Moorings Park Grande Lake Sales Gallery, located at 7330 Premier Drive in Naples.

Read or Share this story: https://www.naplesnews.com/story/money/real-estate/2021/05/01/fountain-youth-discovered-naples/4853058001/

A wider generation in focus: meet gen C


People don’t like being put in boxes. Whether that’s the box of our homes or being separated into arbitrary age categories, over the last year we’ve had little freedom to break out of either.

Countless articles have detailed the upheaval our world is undertaking, and we’ve been split into groups regarding our identities, locations and generations. While times have been tough, the unique shared experience and chance for re-examination has seen a new collective force crystallize as we re-emerge from lockdown.

Connected by their cultures and communities, Gen C is an ageless group, free of traditional demographics. Whether 61 or 16, we are coming together over shared passions. From the digital escape remedy of Animal Crossing and the soothing, artisanal process of baking, to the surprising popularity of chess on live-streaming platforms and TikToks of musicians collaborating over forgotten sea shanty singalongs – what’s old and new has found new meaning and created new ways of connecting.

My parents would normally roll their eyes at the mention of another ‘gen something’ (“Gen FFS,” as they would say). Tired of being labeled and put in the baby boomer box, the mention of an ageless generation perked their ears up as they too found they could relate to the sense of being connected by what we care about, rather than simply what occurred during our lifetime.

So how exactly are gen Z and baby boomers coming together to form the new kid on the demographic block?

Our increased relationship with technology might be blaringly obvious, but the impact it’s had on gen C cannot be overstated. Exercise or education through Zoom may have only worked to an extent, but our desire for experiences drove us to new territories and proved fertile grounds for new cultures to take root. In the height of the pandemic, reports showed 723% more digital visitors to virtual tours and online collections, while the livestream industry was reporting 99% more viewers year-on-year.

However, our digital desires are not solely restricted to entertainment and connecting. Gen C have also adapted their basic needs, and the ways in which they’re accessing them.

Consumers don’t necessarily need a Michelangelo sculpture online, but they do need toothpaste and shampoo. New routines have started etching themselves into our lives and our ways of consuming have adjusted, with 68% of us saying the pandemic has changed the products and services we once thought were important.

The power that even small purchases online can have on future behaviors should not be underestimated, as how we purchase is being re-discovered across ages and touch points. While local purchasing remains strong and will continue post-pandemic, everyone’s e-commerce door has creaked open – and gen C are the ones putting the first foot in.

Many things paused last year, but culture did not. Starting 2021 with the same restrictions, but now with new realization on their adaptability, people are continuing to shape their lifestyles and communities to best fit their bubble, and we are seeing that reflect in our culture. The stats show people do care. With 306% higher lifetime value in customers with an emotional relationship to a brand, the time is ripe for brands to memorably step in and help gen C find their footing in strange times.

At FleishmanHillard, we are working with gen C and helping brands to forge connections through various initiatives in our Brand and Consumer team. Our Youth & Culture specialism runs a Residency program that nurtures PR and creative talent, no matter what age, and gives opportunity through real-world experience.

As we re-emerge and have our first taste of freedom post-lockdown, many are looking forward and changes will continue to evolve, so it’s imperative to continue to take stock and listen. At the end of the day, consumers are still consumers, but cultural context is playing a bigger role than ever and the blurred lines between consumption and culture are becoming increasingly important. People don’t like to be put in boxes, but thankfully how we choose to look at the box is getting wider.

Meet Gen C from Brand x Culture on Vimeo.

The Pandemic Has Torn Families Apart


PAWLEYS ISLAND, S.C., April 29, 2021 /PRNewswire/ — This past year has been tough. People have dealt with the social distancing and now getting vaccinated in many different ways and these differences have caused issues. Families have been splintered and friendships have been destroyed because of how people have reacted to events. And, a new online survey conducted by Regina Corso Consulting among 2,099 U.S. adults, 18 and older between April 14 and 17, 2021 shows that it has impacted a good number of these relationships.

Two in five Americans (40%) say their friends and family have gone too far with how they reacted to the pandemic while almost two in five (37%) say they have stopped associating with members of their family because of how they have handled themselves over the past year of the pandemic. There is a generational split here with Gen Z and Millennials being more likely than Gen X and Baby Boomers/Greatest Generationers to say their friends and family have gone too far with how they have reacted (47% & 53% vs. 36% & 24%) and they have stopped associating with members of their family because of how they have handled themselves this past pandemic year (51% & 51% vs. 35% & 17%).

There is also a partisan split as almost half of Democrats (45%) say they have stopped associating with members of their family because of how they have handled themselves over the past year of the pandemic compared to one-third of Independents (33%) and three in ten Republicans (31%). Those with children in their household are more likely than those without to say their friends and family have gone too far with how they have reacted (55% vs. 30%) and they have stopped associating with members of their family because of how they have handled themselves over the past year of the pandemic (52% vs. 28%).

As many surveys do, this one leads to more questions for the future. One is, knowing what we know now, would Americans have done anything differently? Also, will they reconcile with friends and family they may have drifted away from or stopped associating with during the pandemic? And, in this hyper-partisan era, how much of these familial breaks were caused by politics?

About Regina Corso Consulting:
Regina Corso Consulting is a research and insights firm. Led by public release research expert, Regina Corso, our team is made up of seasoned research and communications professionals who deliver strategic and creative research to equip our clients with actionable data for communications programs. We conduct research for media outreach efforts, local media tours, social and digital campaigns, and thought leadership efforts. For more information, visit ReginaCorsoConsulting.com.

For Inquiries/full data tables:
[email protected]

SOURCE Regina Corso Consulting

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Nearly 2 in 3 Voters Back Biden’s More Stringent Emissions Pledge


Predictably, Democrats had higher levels of support than the overall electorate, at 85 percent compared with just 4 percent opposed. And while fewer than half of GOP voters say they back the move (43 percent), those in support outnumber those who oppose (39 percent), albeit by a difference that falls within the subsample’s margin of error. 

A separate poll from Morning Consult and Politico found that 21 percent of voters had seen, read or heard a lot about the commitment, while 39 percent heard some and 19 percent said they heard nothing at all. Conducted in the days following Biden’s two-day international climate summit — before which Biden unveiled the commitment and encouraged similar pledges from the 40 world leaders he had invited — the April 24-26 survey found that a larger share of voters had seen, read or heard of the emissions pledge than of the event itself: 15 percent heard a lot about the event, 29 percent heard some and 31 percent heard nothing at all.

Regardless, a plurality of voters applauded both the scope of the commitment and the country’s move to reclaim the mantle of climate leadership. 

Asked to consider whether Biden’s 2030 emissions goal displays the right level of ambition, 42 percent of voters said it is “just right,” while 30 percent said it is too ambitious and 11 percent said it is not ambitious enough. 

Why home buyers in Pennsylvania cannot find available real estate


Matt Burns and his wife have put in seven offers on Central Pennsylvania houses since they started looking in September, and well, they’re still renting.

In the two weeks that Victoria Davis and Rebekkah Funk started looking for houses, they have already made two offers. They have a deadline looming: The landlord has given them until June 30 to move. 

The housing shortage of 2021 is breaking the bank for millennials as a low inventory of homes and a high demand is creating bidding wars, especially by people in their age bracket.

Christopher Raad, a real estate agent in the Allentown area, said he hasn’t seen anything like it since he got his license in 1999. He put up two houses for sale on Tuesday night; by noon Wednesday, he had more than a dozen people ready to see them.

Millennials make up the largest segment of the population wanting to buy a house now, according to Zillow economist Arpita Chakravorty. They’re planning their families, wanting to get out of rentals, and hoping for more breathing room, home office space and a backyard. The competition is so cutthroat that wannabe homeowners are trying to outbid each other on prices.

In late December, 35% of suburban homes sold above list price in the Northeast, according to Zillow economists.

“There’s pent-up demand,” said Tina Llorente, president of the Realtors Association of York-Adams Counties. “We have a lot of millennials living in their parents’ basements. They had been saving and saving. No offense, but 24-7-365 with Mom and Dad got to be a little much.”

Rebekkah Funk, left, and fiance Victoria Davis, with their two dogs, have put two offers on homes in just two weeks of looking, but the market is tight. They don't have much time, though. They need to vacate their Enola home by June 30.

Davis and Funk are getting married in September, and they want to begin the process of adopting a child. Their problem is balancing a budget. The house price that appeals to them in the Mechanicsburg area is being bid up to $30,000 or $40,000 higher than asking price.

“Once the house hits the market, you have to get within the house to look at it within 24 hours and then turn around and put the offer in within, I would say, about 12,” Davis said. “And every house so far that we have even walked through, you have to go in knowing you’re going to leave the inspection and mortgage contingency, and you have to be willing to go pretty high up over asking price.”

High demand

“There’s an inventory crunch in some states like Pennsylvania because we were shut down for a time. It’s been like playing catch-up since we were able to open the market again, and we haven’t caught up yet,” said Raad, who is also president of the Pennsylvania Association of Realtors.

Here are other factors for the high demand:

  • Low interest rates: Rates are currently between 3% and 3.25%, “which is absolutely amazing,” Llorente said. “If rates went to 15% tomorrow, we’d see more inventory on the market.”
  • Desire for more space: Working and attending school from home caused many people to want more living space, driving them into the suburbs. “We want a little more space. We want a little more elbow room. We want trails and parks,” Llorente said she hears from home buyers.
  • Telecommuting changed the rules: Residents from neighboring states are moving into Pennsylvania, Raad said. Communities at all edges of the state are seeing an influx of residents from Ohio, West Virginia, Maryland, New Jersey and New York because telecommuting has given workers more potential dots on the map.
  • Suburbs looking more attractive to urban residents: There’s a trickle of urban residents moving into more spacious suburban homes since the start of the pandemic.
When they aren't working, Rebekkah Funk (right) and her fiance, Victoria Davis, are looking for houses to purchase. Here, they're looking through real estate listings. They've canceled plans outside of work because they've devoted all their free time to house hunting in a market with so few houses in Pennsylvania that listings aren't on the market long, and homes are selling above list price - sometimes, far above it.

Pressure for a home

Rebekkah Funk and Victoria Davis have a wedding planned for September, and they’d like to start adopting children soon after that. They had been looking at homes casually until a couple of weeks ago, when they learned their landlord is selling the home they rent.

“We’re butting up against that deadline,” Davis said, because once the house is found, they will need to go through the loan process. “We’ve even thought about renting again, but right now with the market so hot, rental options are slim and many aren’t willing to take pets.”

The homes they’ve seen in the $200,000 to $275,000 range are being purchased with cash. 

“Investors are buying the homes in those ranges, flipping them and then selling them to families,” said Funk, 32. “When we look at houses around $300,000, cash offers are rare in that range, so then it turns into a bidding war.” 

The urgency is not their only stressor. The price of homes mixed with that urgency has caused them – they’re both teachers – to weigh all of their plans this year: the wedding and an adoption.

“We’re even thinking about possibly canceling our wedding to limit any costs there that we can,” said Davis, 29.

More: Real Estate boom: York, Adams County among 2020 most prized real estate in United States

Where are the houses?

The financial crisis of 2008 created a slowdown in home construction, which reached its bottom in 2010 and 2011, according to the Center for Economic and Policy Research in Washington, D.C. 

That’s one reason first-time homeowners are having the hardest time finding houses: There aren’t enough of them.

While home construction has resurged, the three-year decline affects current inventory. A Freddie Mac analysis estimated that the United States is 4 million homes short of meeting buyer demand, The Wall Street Journal reported

Here are other reasons, according to experts:

  • Baby Boomers aren’t moving out of their houses: At the age when some people consider 55+ communities and senior living facilities, the oldest Boomers are staying in their homes, unwilling to go into cluster housing. 
  • Second-home purchases: Finding rentals at the beaches this summer will be tougher, in part because beach homes are selling to second-home buyers. That market is especially hot now, according to Chakravorty. 
  • New construction: While home construction is strong again, it’s been slowed down this year by shortages in lumber and other materials. “Pretty much every building material that you could want is delayed, unfortunately,” Raad said. 

Matt and Kelli Burns, both 31, have been looking for a house in the Harrisburg area, where he’s an accountant and she’s an occupational therapist. She gave birth to their second son in January, so three bedrooms could work for them but four would be ideal and so would a little land, Matt said.

“We want to be able to go out in the backyard and have a space where we can all be comfortable,” he said.

More: Filing a mail-in ballot in Pennsylvania for the primaries? Follow these tips first

A pile of real estate listings from the couple's constantly shuffling deck of home shopping. They said that you have to jump on a listing within minutes of it appearing and wave the right for a professional home inspection to be considered.

Escalating offers

Potential buyers had formed a line down the driveway at a house found by the Burns’ agent, Elizabeth Knouse.

Tours are often 15-minute increments, and by the time those precious minutes elapse, the Burns feel like they should already be formulating a bid.

The list price of a home is just a starting point in today’s tight housing market. Not only are offers being made above the price, but potential homeowners are risking even more to get the house they want.

Some people are waiving the appraisal contingency. That contingency clause gives the buyer a way out of the deal, if the fair market value of the home – decided by a state-license appraiser – is lower than the sale price. When a buyer waives that contingency, the bank typically won’t pay that additional amount; the buyer will.

Home inspections have been waived as well.

“People are waiving their inspections, which makes me uncomfortable. Buyers have to go out on a limb right now, and they’re taking a big chance,” said Harrisburg-area Berkshire Hathaway agent Jim Priar. “I think down the road we’ll see a bunch of, in my opinion, lawsuits or people going to mediation over this, for things that weren’t disclosed.”

Making the process even more challenging for first-time home buyers is the need to qualify for an FHA-approved loan, which slows down the sales process. In a hot market, every day and week matters. Priar has been moving first-time home buyers to look at houses that have been on the market longer, to negotiate with a seller in a less competitive environment.  

When will it get better? 

Pennsylvania real estate agents say homeowners typically like to sell their homes during the warm weather months, so more homes could be added to the inventory in May and through the summer.

Zillow economist Arpita Chakravorty said the market should even out more by year’s end.

Kim Strong can be reached at [email protected]

Potential Sellers Expected to Boost Housing


In a housing landscape parched for inventory, potential sellers are expected to boost the supply of home for sale in the next six months of 2021.

  • 10% of homeowners plan to sell in next 12 months and 76% of potential sellers have taken steps to list
  • Potential sellers are expected to boost the supply of affordable inventory as they need more from their homes in 2021
  • Majority of potential sellers plan to list in the next 6 months
  • More inventory and good timing could persuade more sellers to list sooner

Residential real estate markets have been contending with an imbalance of strong demand meeting insufficient supply for over a year. This imbalance was further exacerbated by the COVID pandemic starting in March 2020 and continuing into the spring of 2021. Based on the latest realtor.com® data from the week of April 17, the national inventory of homes was 53 percent below the same time in 2020. For perspective, compared with the 2017-2019 period, March 2021 saw about 117,000 fewer new listings.

The significant shortage of inventory has pushed the buying activity toward frenzied levels, with buyers waiving contingencies, employing price escalation measures and leading to fierce bidding wars. In light of tight supply, median listing prices rose 17.2 percent year-over-year, marking 36 consecutive weeks of double-digit gains. Stemming from this combination, affordability has become the main challenge for many first-time buyers. Not surprisingly, a recent realtor.com® survey found that over 40 percent of first-time buyers spent over a year shopping for a home.

Within this context, realtor.com® partnered with HarrisX to survey potential home sellers across the country, and shine a spotlight on what their intents and attitudes may mean for housing markets. The information points to an improving landscape, where we can expect to see a rising number of homes come to market over the next few months, offering much-needed relief to homeowners looking for their trade-up home, as well as first-time buyers hoping for a moderation in price gains.

Ten Percent of Homeowners Plan to Sell in Next 12 Months

The survey results show that 10 percent of homeowners across the United States plan to sell within the next 12 months. The figure is noteworthy because it is 25 percent higher than the typical share of homes which come to market in a typical year. It also underscores the fact that while many sellers have been sitting on the sidelines, wary to list their homes in a year marred by a global health pandemic, an economic recession, large job losses, and tremendous uncertainty, with the outlook looking much brighter in 2021, they are ready to act on their delayed plans. And additional 16 percent of homeowners signaled that they are likely to list their homes for sale in the next 2-3 years, a positive signal for a market starved for inventory.

Potential Sellers: Planned Timing of a Home Sale - BAR GRAPH

Across generational cohorts, a comparatively larger share of Baby Boomers reported planning to sell in the next year, followed in equal measure by Gen X and millennial homeowners. This hints at the fact that many potential sellers have been caught in an inventory trap wherein the scarcity of available homes prevented them from finding a trade-up house and freeing their existing one. As these cohorts bring their homes to market, the increased supply should provide more options for those needing to buy another home before selling theirs. Geographically, the Northeast region showed the highest comparative share of potential sellers within the next year.

A Majority of Potential Sellers Have Taken Steps to Sell

As we move into the spring season and a time of rising activity, the survey results showed that 76 percent of potential sellers have taken active steps toward selling their home. These ranged from making repairs, cleaning and redecorating, to researching home values and contacting real estate agents. Across demographics, a larger share of Gen X and Gen Z potential sellers took steps to list and sell their homes. Both generational groups tackled repairs and redecorating as the top item on their lists. Geographically, larger shares of potential sellers in the Northeast and West took steps toward getting their homes ready, likely mirroring the unseasonably hot markets and high values in both regions, which may have motivated homeowners to prepare for the warmer months.

Potential Sellers: Steps Toward Selling a House - BAR GRAPH

Potential Sellers Expected to Boost the Supply of Affordable Inventory

For housing markets which have experienced over eight months of double-digit price gains and a record median price for existing homes in March 2021, the survey offered a clear signal that relief may be on the way. Close to 60 percent of potential sellers indicated that they plan to sell homes at prices below $350,000, which is around the national median. Just as importantly, and additional 28 percent pointed that they were looking to sell homes priced in the $500,000 – $750,000 range, a sweet spot for a large share of trade-up buyers. Combined, these figures indicate that the markets are looking at the potential for significant bumps in the number of affordable and move-up houses, moves which would solve first-time buyers’ challenges and trade-up buyers’ dilemmas.

Potential Sellers: Expected Home Sale Price - BAR GRAPH

Looking across generations, larger shares of Baby Boomers and Gen X potential sellers are planning to list homes priced below $350,000, a likely signal that they are ready to move toward their next homes. And reflecting geographic pricing differences the largest shares of affordable homes likely to come to market were located in the Midwest and South.

Potential Sellers Need More from their Homes in 2021

When asked about the main reasons they are considering selling their homes, homeowners listed several important ones. At the top of the list was the fact that current homes no longer meet the needs of their families, in terms of space, features and location. As we learned in surveys over the past 12 months, many homeowners have changed their preferences for housing in the wake of the pandemic, remote work opportunities and affordability shifts.

In addition, close to a quarter of potential sellers indicated that they want to take advantage of the current market. With prices reaching record highs, many homeowners are looking to cash in on the boost to their equity and also make a profit.

Signaling that changing life stages present opportunities, potential sellers listed wanting a smaller house as the third highest ranked reason for considering a sale. The share of those who chose this option were higher in the Silent and Baby Boom generations.

Also, for a significant share of Americans, the pandemic led to re-evaluation of life choices and priorities. These shifts were captured by the 22 percent of survey respondents who indicated that they wanted to live closer to friends and family. This option was also ranked comparatively higher by younger millennials and Gen Z respondents.

Other important reasons for wanting to sell were the desire for different features and amenities, affordability, needing access to money, needing a home office, and the desire for a different geography, not tied to a workplace.

Geographically, the need for different location, space and features was at the top of potential sellers in every major region. A larger share of sellers in the West and Midwest reported wanting to take advantage of favorable market conditions. Comparatively, a larger share of potential sellers in the Northeast noted they were looking for a less expensive house. Home offices were nearer the top of the list for potential sellers in the West, who also pointed that they were not needing to live close to the office, a likely sign that many companies in the technology sector had resorted to longer term remote work plans.

Potential Sellers: Reasons for Selling Current Home - BAR GRAPH

Majority of Potential Sellers Plan to List in the Next Six Months

With the spring season underway, the timing of sellers coming to market is of great importance. As I have highlighted in 2020, the March through May period is responsible for the largest share of total new listings in a year (29 percent). The June through August time frame contributes and additional 28 percent of yearly new listings, bringing the 6-month share to 57 percent.

In light of these numbers, the survey highlights that the next six months are likely to see a noticeable boost to the inventory of existing homes for sale. Over 60 percent of potential sellers indicated that they planned to list within the next six months. Of those, nine percent said that their houses were already on the market, and 10 percent mentioned that they were planning to list in the next 30 days.

The numbers were fairly consistent across generational cohorts, with millennials and Baby Boomers showing larger shares of potential sellers bringing homes to market in the next six months. Geographically, a comparatively larger share of potential sellers in the West noted they were planning to list in the next six months, followed by sellers in the Northeast and South.

Potential Sellers: Timing of Current Home Listing - BAR GRAPH


Finding the Next Home in Their Price Range is Sellers’ Main Challenge

Topping the list of reasons why potential sellers are not planning to sell their homes in 2021, but rather in the next 2-3 years, is the fact that they cannot find a home in their price range in the current market. This was the top reason for Baby Boomers and Silent generation sellers. It was also listed at the top by larger shares of potential buyers in the Midwest and West regions. The challenge of finding the next home has been a catch-22 for many potential sellers over the past 12 months, as the shortage of inventory coupled with steeply rising prices, prevented many from finding a suitable house.

The second-highest reason listed by potential sellers for waiting was not knowing where they would like to move. Once again, this was a main challenge for larger shares of Baby Boomers and Silent generation sellers.

Tied for third place, the economic climate and the logistics of buying and selling at the same time were the other major reasons for not wanting to sell in 2021. Larger comparative shares of Gen X and millennial sellers found these challenges compelling to postpone listing.

Other reasons for not selling this year were centered on concerns about showing a home during a pandemic, job security, and expenses and complications associated with moving.

Potential Sellers: Reasons for Not Selling Current Home - BAR GRAPH

More Inventory and Good Timing Could Persuade More Sellers to List Earlier

When asked about the factors which could help move the needle for sellers who are sitting out of this year’s markets, timing was critical. Over 90 percent of potential sellers who are thinking about listing in the next 2-3 years said that they would be more likely to sell this year if they knew they could time the sale. Gen X and Baby Boomer sellers had the highest share of those who would be swayed by an ideal timing. For larger shares of potential sellers in the West and South timing was also an important issue.

Potential Sellers: Likelihood of Selling Sooner Pending Ideal Timing - BAR GRAPH

Tangential to timing, a significant share of potential sellers said that knowing they could make a lot of money on a home sale could also prod them to sell sooner, followed by a noticeable share of sellers who would list sooner if more homes would come to market in their affordable range. Other reasons that would likely help homeowners think about selling sooner than the next 2-3 years were:

  • Someone handling simultaneous buying and selling logistics
  • Not having to prepare the home for sale
  • Being vaccinated and lower COVID health-risks
  • Lower interest rates
  • Job change and ability to move farther from work
  • Not having to do home showings

Potential Sellers: Motivating Factors to Sell Current Home Sooner - BAR GRAPHS

Implications for Housing

The survey results point to a likely boom in the supply of existing homes this year, as higher vaccination rates, business re-openings, and an improving employment landscape contribute to higher confidence and consumer spending. Based on recent realtor.com® data, we are seeing the volume of newly-listed homes—a measure of supply—moving on a slight upward trajectory, on the tail of a long and steep decline over the past eight months. The increase in the number of homes for sale will be a welcome change for many buyers frustrated by current inventory.

However, even with this good news, we were in an inventory shortage, for both new and existing homes, well-before the pandemic. It is going to take a while for us to get back to a more balanced ‘normal’ even with an increase in new construction on the horizon.


Methodology: Realtor.com® commissioned HarrisX to conduct a national survey of consumers. The total sample size was 3,998 adults. The survey was carried out online. The sampling margin of error of this poll is ±1.6 percentage points. The figures represent a national view of US adults. Results were weighted for age, gender, region, race/ethnicity, and income where necessary to align them with their actual proportions in the population. In addition to the population of US adults, an oversample was collected for potential sellers. The oversample was weighted to align with the original sample of US adults. There are 657 potential sellers with a sampling margin of error of ±3.8 percentage points.

Here’s some financial advice for Gen Z, Millenials


Where do you get your financial advice, and does the source change with your age? 

Apparently it does. 

A new report from CreditCards.com found that Generation Z — or those ages 18 to 24 or born after 1996 — were nearly five times as likely (28%) as adults ages 41 and over (6%) to say they got financial counsel from social media. 

Twenty-two percent of Gen Zers said they got no financial advice at all. That compares with 23% of millennials (born between 1981 and 1996 or 25-40 years old, according to the Pew Research Center guidelines for generations), 36% of Gen Xers (born between 1965 and 1980 or 41-56 years old) and 39% of baby boomers (or those born between 1946 and 1964 or 57-75 years old). The study did not seem to have any members of the silent generation, or those born in 1928 to 1945 or 76 to 93 years old.  

Where people get financial advice

Here are some other interesting stats from the study: 

  • U.S. adults overall also sought financial advice from other sources: A quarter (25%) turned to financial websites. Nearly a quarter (24%) went to financial advisers, and the same percentage took advice from financial institutions. Significantly fewer turned to social media platforms or influencers (14%); newspapers or magazines (14%); books (13%); radio, TV or podcasts (13%); or somewhere else (2%). 
  • When all survey participants were asked who had taught them the most about how to manage money, the most common answer was “myself” (43%), followed by mother (19%) and father (17%). 
  • Many respondents said they get financial advice from financial websites, including 25% of Gen Zers, 30% of millennials, 27% of Gen Xers and 19% of baby boomers. 
  • The poll showed that of those who get advice from friends and family, Gen Zers lead the way at 53%, while millennials come in at 44%, Gen Xers at 37% and boomers at 25%. 

“Over the past year with people being at home, having extra free time and looking for extra things to do, a lot of people have become really interested in personal finance or investing, maybe because of their stimulus check or what they saw on Reddit or Twitter about hot investments like GameStop,” Ted Rossman, senior industry analyst at CreditCards.com and Bankrate, told me in a recent telephone interview. 

“The silver lining is there’s more awareness of these issues. I would come more from the index school fund of investing [buying stocks based on a market index] than the bet-it-all on GameStop school of thought of investing,” but it all depends on your risk tolerance, said Rossman. He was referring to a group of investors via social media who took on short sellers, who are mostly hedge fund managers and big-time investors. 

Rossman said not all advice on social media is bad, but it could be risky. And it shouldn’t be the sole source of financial advice. 

“At the end of the day, the biggest thing is you have to take ownership of your own finances,” he said. 

And Rossman said that’s why it’s important to blend a variety of outside perspectives with your own experiences and goals. 

“I don’t think any of these mediums have inherently good or bad financial advice — it’s more about what you do with it,” Rossman said. 

But these survey results illustrate the poor state of financial literacy in America, he said. 

With little formal personal finance education, most people are forced to go it alone. But your financial decisions have a major impact on your quality of life. Rossman questioned how safe it is to entrust that responsibility to your family and friends. 

“They may be good people, but there’s a good chance they don’t know much about managing money,” Rossman said. 

Rossman said that although there’s a lot of room for improvement when it comes to Americans’ financial literacy, he’s encouraged that people are having these conversations. 

Money can be a taboo topic, so it’s a step in the right direction that a lot of people are discussing it and seeking out information on their own, he said.

The school of hard knocks is a tough teacher, Rossman warned, and it’s better to educate yourself before you run into financial difficulty. 

You don’t necessarily need a financial adviser, but if you didn’t learn much about money in school or at home, you need to take it upon yourself to further your financial education, he recommended. 

“I am pleased that social media rated as the least trustworthy source of financial advice, because there are a lot of kooky financial tips on there,” Rossman said. 

Rossman said he also likes the idea of young people trying to take some savings and looking for short-term goals to make that money grow in a safe investment. 

For Gen Z and millennials, “this could have been the third-largest financial shock they live through. The oldest went through 9/11, the second was the big financial crisis of 2007 to 2009 and now COVID,” Rossman said. 

“That has left an impact on especially older millennials. Even if they don’t remember all details, they saw things their parents were going through. Rather than being scared by all of these things, it’s just good to do what you can,” he said. 

Financial tips for younger generations

Here are some tips from Rossman and Bankrate.com for all ages, but they can be especially helpful for the younger generations: 

  • Start an emergency fund, even a small one. Start with something. A first goal could be $500 to $1,000. Ultimately, you should have three to six months’ worth of living expenses in an emergency fund, and it will vary depending upon your expenses. Take a stimulus payment or graduation or birthday money and put some away. 
  • Build your financial game plan: “People don’t like to use the word budget because it feels like it’s limiting. Live on less than you make, whether you call that a budget or call that something else — that’s another fundamental — if you can do that, you’re moving in the right direction,” Rossman said.

If your job has a 401(k) match, take advantage of it. “Even putting a little bit into that 401(k) employer match, it starts to get you accustomed to a habit.

If you have student loan debt, credit card debt and no emergency fund, what should you do?

Rossman said student loan debt would be his lowest priority now, especially with the suspension of federal loan repayments through September and other federal discussions about student loans. Use that money to start an emergency fund or pay down credit card debt, which can average 16% and really add up. 

“In normal times, I’d say pay the minimum [on student loans], but in this situation, if somebody did have an emergency fund and didn’t have credit card debt, I’d try to get ahead on the credit card debt,” said Rossman. Or maybe split credit card debt and emergency savings, he said. He said he’d almost be tempted to pay off the high credit card debt, but “the risk is if you don’t have any savings, what happens if you really do have some type of emergency? Clearly $1,000 isn’t going to fix every emergency, but maybe it’ll help with a high health plan deductible or car repairs. If you don’t have the cash on hand as your option, then you’ll use credit.”  

For more advice, Rossman pointed to a Bankrate.com New Year’s Resolution post that can be found at: bankrate.com/banking/top-financial-new-years-resolutions/.

Beacon Journal staff reporter Betty Lin-Fisher can be reached at 330-996-3724 or [email protected] Follow her @blinfisherABJ on Twitter or www.facebook.com/BettyLinFisherABJ. To see her most recent stories and columns, go to www.tinyurl.com/bettylinfisher.

More luxury residences on the horizon for Naples Life Plan Community


B-Squared Advertising, Special to Naples Daily News
Published 6:01 a.m. ET April 24, 2021


As Moorings Park Grande Lake continues its trajectory of fast-paced sales, the Naples-based Life Plan Community recently released two additional lakefront buildings – the Monterey and the Osprey Key.

“The release of these two new buildings at Moorings Park Grande Lake is another notable chapter in the evolution of our new and exciting Life Plan Community,” stated Dan Lavender, CEO and President of Moorings Park.

The Monterey features 11 luxury residences including one penthouse, while the Osprey Key, positioned next to a lakefront boardwalk, will feature 24 incredible residences.

The Brook floor plan constitutes the majority of residences in Monterey, which is a three-bedroom plus study/three-and-a-half-bath home with 3,230 square feet under air and 3,905 total square feet. The great room, including the kitchen, dining area and morning cafe, as well as the luxurious master suite, all face south over the community’s 28-acre lake with views of Naples Grande Golf Club’s manicured fairways and greens beyond.

Penthouse Luxury on a Grande Scale

The Laguna is the spectacular four-bedroom/four-and-a-half-bath penthouse and includes two studies. With 5,726 square feet under air and 7,863 total square feet, the most spectacular feature of this residence is a massive lanai measuring more than 2,100 square feet. Providing the ultimate in outdoor living – and the ultimate lake and golf course views, the penthouse will undoubtedly appeal to buyers seeking a single-family home with all the conveniences of multi-family living.

Located adjacent to the Monterey is the majestic Osprey Key, a lakefront building consisting of 24 beautifully designed luxury residences including the extremely popular Cascade and Spring floor plans.

The Cascade is a two-bedroom plus study/two-and-a-half-bath home with 2,230 square feet under air and 2,776 total square feet. The Spring is a two-bedroom plus study/two-and-a-half-bath home with 2,735 square feet under air and 3,380 total square feet.

Every residence in Monterey and Osprey Key is accessible via an elevator that leads to a private resident vestibule.

Entrance fees at Moorings Park Grande Lake range from $1.5 million to over $5 million and are 70 percent refundable.

The Fountain of Youth

Tom Mann, Vice President of Moorings Park and Senior Living Specialist emphasizes that Moorings Park Grande Lake was designed to help boomers and seniors live longer, healthier, happier lives.

“Our Life Plan Community has amazing amenities, world-class restaurants, a state-of-the-art fitness center, exceptional healthcare and integrated wellness programs, a convenient near-downtown location, and of course beautifully designed residences with one-of-a-kind lake and golf course views,” Mann noted. “It is as close to the proverbial Fountain of Youth as you can get.”

The amenities at Moorings Park Grande Lake are Simply the Best® – including the gorgeous seven-story Clubhouse, a lakefront masterpiece due to be completed in September.

The Clubhouse is destined to become the social hub of the community and will undoubtedly be the envy of others from miles around with three amenity-laden floors, as well as the four floors of residential living on top.

“The restaurants at the Clubhouse will be as fine as any you’ll find on 5th Avenue South in downtown Naples. You will enjoy delicious breakfasts, lunches and dinners here, with Grande Lake and the golf course as your backdrop,” Mann commented. “You can also relax with friends in the lounge. Work out in the fitness center. Deal the next hand in the card room. Create original works of art in the creative arts studio. Sunbathe poolside or read the latest best-seller in the shade of our cabanas. All while relishing the spectacular lake and golf course views. And of course, for a change of pace, 5th Avenue is just minutes away.”

Healthcare Beyond Compare

Moorings Park Grande Lake has all the top-notch indoor and outdoor amenities Baby Boomers are seeking. Plus, they have the peace of mind that comes from knowing concierge physicians and personalized healthcare are included with residency, as well as Assisted Living and Memory Care services should the need ever arise.

“Our members are some of the most educated, affluent people in the nation. One of the benefits they truly value is having the concierge physicians onsite at our Center for Healthy Living” Mann said.  “Our Care 360 concierge healthcare program, developed in partnership with the NCH Healthcare System, is also based out of The Center for Healthy Living which is a convenient one-stop shop for integrated wellness and healthcare.”       

Complimentary Information Kit Provides Details

There’s no better time to secure your future at Naples’ hottest-selling Life Plan Community than today. For more details regarding our incredible panoramic lake and golf course views, our beautifully designed residences, and our spectacular Clubhouse, call today for your complimentary information kit that details all of the services, amenities, floorplans and pricing. The number to call is 239-232-3903, or by visiting us online at MooringsParkGL.org.

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