Home Blog Page 272

Baby Boomers vs. Gen Y on housing affordability – Yahoo7 News

0

Inter-generational arguments over affordability have again become salient in the media.

Characterisations of moaning millennials were made by Yahoo7 Finance columnist Stephen Koukoulas, prompting a response from young writer Osman Faruqi that baby boomers should choke on my soy flat white.

Confusion around the severity of housing affordability arises because dwelling prices change daily, yet the institutional papers and ABS data we look to are retrospective.

The Submission to the Inquiry into Home Ownership by the Reserve Bank of Australia in June 2015 explored ownership rates as a possible proxy for understanding the severity of housing affordability, and whether expensive housing was keeping young people out of the market.

However, the home ownership rates referenced are only measured to 2012 – before the enormous housing boom of 2013 – and therefore the submission paper does not take into account the largest and longest housing boom we have seen in over 30 years.

Graph 1 shows the House Price Index for Australia’s eastern metropolitan markets over time. The increase in the HPI from 2013 (particularly in Sydney and other east coast markets) marks an unprecedented rate of growth in dwelling values.

GRAPH 1: HOUSE PRICE INDEX

Source: Residex

Housing affordability is an undeniable problem in Australia today. It is measured using the ‘median multiple’, which is a measure employed by the World Bank. It is found by dividing median dwelling prices by gross annual median household income.

An indicator of 5.1 or more is considered to be highly unaffordable.

We only have median household income data at a capital city level, up to 2012.

To get a more accurate figure, I have indexed income by changes in average weekly earnings so I could work out the median multiples for each capital city. With the exception of Canberra, the median multiple is well above 5.1. In Sydney it is currently about 13.

One of Koukoulas’ main arguments was that low interest rates have made it easier for young people to take out money to afford a home. He argues that baby boomers struggled with interest rates of over 17% in the 1980s.

While I don’t deny Koukoulas’ latter statement, it is important to get a better understanding of what low interest rates actually do to affordability.

Economics literature shows Australian’s have a high elasticity of demand for houses.

This means that the more money people have access to, the more likely they are to buy houses. Low interest rates make the cost of borrowing money cheaper and access to money easier.

When interest rates are low, the cost of housing is bid up higher because more people are competing for housing. Graph 2 demonstrates the inverse relationship between interest rates and Australian median house values.

GRAPH 2: INTEREST RATES AND MEDIAN HOUSE VALUES IN AUSTRALIA

Source: Onthehouse.com.au & ABS

Low interest rates have not worked in the favour of first home buyers.

In fact, in 2014, for the first time in recorded history and while the cash rate was at historic lows, more money was lent to people who were buying investment housing compared to people who were buying something to live in (see Graph 3).

This unusual phenomenon eased shortly after APRA placed higher risk weights and investment lending restrictions on banks, however it does show that owner occupiers, some of which are first home buyers, do not necessarily benefit from low interest rates.

GRAPH 3: LOANS TO INVESTORS VS. OWNER OCCUPIERS

Home owners also faced high unaffordability in the late 1980s when interest rates increased sharply and average home loans peaked at 17%.

The cost of loans became extremely high and some were forced to sell their home or take on multiple jobs in an attempt to pay off their rapidly growing debt. On top of this, house prices fell, which left some people with mortgage debt even after they lost their home.

ABS data shows that the average loan size of owner occupiers in NSW over the 1980s was approximately $80,000, while the average interest rate increased to 17% in 1989.

Assuming a 30 year mortgage on $80,000 taken out in 1989, the total repayments work out to be around $263 per week, at a time when the average person across NSW was earning between $359 and $620 a week depending on their job status and sex.

The $263 home loan assumption represents between 73% and 42% of average weekly earnings at the time.

Today, standard home loan rates are at approximately 5.35%. In February 2016, the average loan size taken out by owner occupiers in NSW was $416,000.

With the same loan assumptions as above, weekly repayments work out at approximately $536 per week.

In November 2015, the average weekly earnings across NSW ranged between $951 and $1,712, depending on labour force status and sex, making repayments between 56% and 31% of average weekly earnings.

This analysis is fairly ‘back of the envelope’, but looking at these numbers suggests that few owner occupiers today, nor many owner occupiers in 1989, could enjoy stress free and affordable weekly mortgage repayments – which is considered to be no more that 30% of income.

Exorbitant home loan repayments persist 25 years on, but for different reasons.

A surge in interest rates overwhelmed young home owners in 1989, whereas today many young people are lucky to overcome the deposit hurdle due to enormous dwelling prices.

In the case of owner occupiers today, this is with the ‘benefit’ of low interest rates.

Ambiguity still exists in this comparison, for many reasons. For example, average weekly earnings is looking at individuals rather than households.

Young people in the 1980s were more likely to have formed double income households than young people today.

1989 was a different world to 2016, particularly in terms of the nature of the economy, technology, job vacancies and the terms of employment.

However, a lack of affordability is not so much a generational problem as it is a socio-economic problem.

Years of analysis could be done trying to understand ‘who had it tougher’, but this seems like a waste of energy.

Low income households and single parent families will face tougher challenges than members of Generation Y who are in high income brackets.

Eliza Owen is the market analyst for Onthehouse.com.au. She can be contacted here.

Presentazione Kit BABY BOOMER (Acrilico) – Alessandra Leone

2



Presentazione della Master Crystal Nails Alessandra Leone del nuovo Kit Baby Boomer, un acrilico bianco lattiginoso per un effetto super naturale.
Con il Baby Boomer White Crystal Nails potrai realizzare questa particolare french dall’effetto sfumato, moderna e al passo con la moda: per un look raffinato e fresco, adatto a tutti i giorni. Nato per l’effetto Baby Boomer è perfetto anche per gli allungamenti e per le coperture naturali.

‘Boomerize’ Your Brand: Get a Piece of the Lucrative Baby Boomer Market

0

What does this number – $1,000,000,000,000.00 – represent?

It is the potential ‘dollar-amount-market’ estimated by Canadian Business magazine for the Canadian baby boomer cohort by 2020. This is a $1 – Trillion legacy.

How about this number – $2,300,000,000.00?

This is the annual spending power of the 50plus cohort in the United States where baby boomers control 50% of all discretionary income.

Baby Boomers, due to not only the size of this generation, but also to their affluence, individual orientation, and drive to succeed have resulted in this cohort demanding – throughout their life time to date – that the market accommodate their needs.

And this is not just the case in North America. According to a McKinsey study, conducted in France in 2010, the authors found “…­­­­­­­­­­­­­­­­­the mature-consumer segment-those aged 55 or older-will dominate by virtue of sheer numbers, accounting for around two-thirds of all additional consumption in the period to 2030. People aged 65 or older will account for almost half of that.” (McKinsey Quarterly, Older, smarter, more value conscious: The French consumer transformation, June 2010).

So it’s not just about the baby boomer cohort, but in the Western World, the population is aging and the market traditionally targeted by advertisers and marketers, the 18 to 30 age market, is rapidly shrinking. And the economic model of supply and demand continues to apply.

What will they buy?

The baby boomers will seek products and services customized to their needs and desires. Examples include:

  • Custom travel packages. Vacations that are built around adventure tours, hiking trips, and travelling to exotic locales will become even more attractive. I know boomers whom have taken treehouse vacations in Costa Rica, others who have mountain climbed Mount Everest, a couple who rode a bike across two provinces in Canada, and a group who snorkelled with creatures in the Galapagos Islands. Then there are the boomers I know who have opted for the more relaxing vacation of canoeing through Algonquin Park or backpacking in the Alps. And some boomers take anywhere from four to five vacation trips every year. (I used to think these vacations were only for the young and affluent while I thought taking two weeks in Cuba in an all-inclusive resort was exotic! Now these vacation trips are for the older and affluent).
  • Organic, healthy products and services. If boomers want to live life at 50 or 60 years of age in the style they did when they were 30 or 40 years of age, then they need to stay fit and healthy. Look around in your local supermarket at how quickly the organic section is growing and the number of products on the shelf considered ‘good for you.’ Again, this growth is the result of consumption by the boomer cohort of these types of products. They want the convenience of the supermarket shopping experience but they want to be able to access healthy products, formerly only available at health food stores.
  • Mental and spiritual wellness. Why be physically healthy and fit if your mental state is unhealthy? Personal and life coaching is on the rise particularly, for those looking to trade in their full-time employment life for part-time, semi-retired, or retired life – what boomers view as the second phase of their life. Helping these boomers transition from the full-time role they hold in the workforce, which in the majority of cases, is how they defined themselves, is a service that will only increase in demand. Boomers want to continue to contribute to their community, their world. They want their contribution to be valued and their legacy to be welcomed. Services that focus on helping them fulfill this need, that help them to rebrand themselves, will be valued and popular. The rise in volunteer vacations where vacationers actually work on their vacation, volunteering their skills and knowledge and working hands-on to help others in other world communities, have increased with the active participation of this generation.

What does your business need to do to get a piece of this market?

Business owners and leaders need to ‘boomerize’ their brand. What does this mean? I have coined the phrase ‘boomerize’ to bring attention to the types of products and services businesses need to supply to meet the market demand of the baby boomer generation. ‘Boomerizing’ your brand means you are expanding your product and service offerings or focusing them on a niche market – creating a brand that reflects the values of this cohort and will attract this highly influential and affluent buying group.

And it is not just about nostalgia, about creating a nostalgic buzz around your products. This generation is no more nostalgic than any other previous or current generation. They are interested in products and service that are customized for them, healthy to keep them fit enough to stay as active as they want to be, provide them with easy access to technology and environments that allow them to continue to enjoy their life.

To ‘boomerize’ your product, don’t think only in terms of the age of this generation, but rather what drives this generation. Remember this is the generation that, whether or not they are still in the workforce or actively employed, they have a need to succeed, contribute, achieve results.

Keep in mind that the women in this age group. They are still interested in fashion, cosmetics, and products that make them look and feel good. They have the money to buy quality, to seek out products and services that help them to relax as well as keep them looking refreshed. Look around the spa the next time you are there. I surmise the majority of the customers are over 40 years of age. And when they leave the spa, they purchase the products that were used on them during their visit. Additional sales!

Boomers grew up in workplaces where communication was the key to effectiveness and success. They have transferred that communication expertise to social networking and are considered to be the fastest growing online buying group. They are one of the largest groups customizing their travel and entertainment plans online, regularly using various online travel and entertainment ticket site. Approximately 78% of boomers are online spending, on a monthly basis, more than any other generation. They use Facebook, Twitter, LinkedIN and many more sites to keep engaged in their social, familial and workplace communities. Why wouldn’t they be a target market for those companies and individuals marketing and selling products and services on line?

Companies must innovate, including a focus on value, an increased interest in health and wellness and, travel and entertainment options. Companies also should note the impact of rising digital connectivity-boomers, even as they age, will retain their attachments to communities and social networks. (edited from McKinsey Study cited above).

Position your company as one that is attractive to the 50plus group. Not only is the baby boomer cohort the one to target into 2020 but the aging population, generally, will mean the older groups are the ones who will continue to dominate the marketplace.

20 reasons baby boomers should shut the hell up about millennials – seattlepi.com

0


Published 5:41 pm, Wednesday, April 27, 2016

By god, if I hear one more of my baby boomer peers call millennials — the humans who were born between 1981 and 1997 — “entitled,” I’m going to withdraw my CDs, cash in all my stocks, sell my house and new cars, cancel my robust company-sponsored health insurance, take out a loan against my company-backed life insurance, shuffle around my 30-year-company-matched 401(k), grab up all my college diplomas, contact my representatives and lawyer friends to create an off-shore banking account … and … and … buy a ticket to Elon Musk’s Mars.


OK, I don’t have all those things. And, born in the mid-’60s, I’m as much Gen-X’er like Mr. Musk as baby boomer, but you get the point:

The baby boomers have lapped the cream right off the top of the milk and then turned over the bucket.

We’re talking generally here, as in very broadly, but the American boomer is one of the most pampered, self-obsessed creatures on the planet. It’s true they had their mild economic troubles and were maimed by their parents over Vietnam, but even so, no generation has ever had it so good.

And, yet, the kids are “entitled” and “don’t know how to work” and so on …

By and large, this is the world we made — we’re a giant generation that has ruled the roost for at least 30 years since our venerable War Generation parents started slipping out of control, health and mind.

Now, here come the millennials. The Pew Research Center reported Monday that the m’s have overtaken the boomers as America’s largest generation. Those pesky kids between 19 and 35 now number 75.4 million, and young immigrants will continue to grow that number in the U.S. for years.

That’s currently a million more than the retiring-at-the-rate-of-10,000-a-day booms.

Something wrong with the kids?

We gave them awards for just showing up and guided them from here to there by hand. We also filled their lives with stories of impending doom, from guns and toxins to climate death. And now we are, in fact, in the process, the very cold-hearted process, of abandoning them on a planet increasingly likely to kill them and their kids in large numbers.

Not to mention the trillion bucks in education debt. It’s their fault! They didn’t have to take out those loans!

Yeah, but there used to be a path to the middle class as wide as the Mississippi. Never mind that we TOLD them to do it and created a world around them that requires some form of post-high school education for a stable economic life … and then crashed the economy just when they need us the most.

Fear them!

Don’t get me wrong, they generally annoy the shit out of me, too, with their group-positive spirit, running around in herds everywhere, acres of elaborate tattoos, EDM and Beyoncé … the whole top-knot thing is especially baffling to me.

And, screw it, maybe they do have an entitled attitude. But it’s not like we didn’t teach them to have it.

In the end, no matter how we feel about them, there’s a bunch of ’em and they are going to be running far more things far sooner than the gripe-y Gen-X’ers. In fact, they were the key in our northern neighbors’ most recent election — the one that brought on the diversity-happy, pot-friendly, feminist and quantum-computing-slick Justin Trudeau into office and made him a rock star across the globe.

And, we’d better watch it too! They might just decide to kick us to the curb and spend our retirement on fixing the planet. After all, it was we who taught them through our actions that it’s OK to warehouse your parents, instead of taking them in and spending time with them.

Or, as a writer at Reason.com put it to his fellow m’s:

You’re not getting screwed by billionaires and plutocrats. You’re getting screwed by Mom and Dad.

Systematically and in all sorts of ways. Old people are doing everything possible to rob you of your money, your future, your dignity, and your freedom.

Basically, we boomers need to shut the hell up and do something decent for once. And while we contemplate what Denethor said in “Lord of the Rings” — “A chance for Faramir, captain of Gondor, to show his quality” — let’s take a good, hard, nasty look at what the boomers have wrought. See gallery above.

Jake Ellison can be reached at 206-448-8334 or [email protected]. Follow Jake on Twitter at twitter.com/Jake_News. Also, swing by and *LIKE* his page on Facebook. If Google Plus is your thing, check out our science coverage here.

Retro Birthday Party – 8 Great Tips For a Baby Boomer’s Blast From the Past Birthday Bash

0

If you’re planning a birthday party for a baby boomer, who may be getting older in years, but certainly not in attitude, then it’s time to celebrate his or her youthful spirit. This person is not a candidate for an over the hill theme. Here are eight tips to throw a great back-to-your youth celebration for his or her milestone bash.

1. Get your guests in the mood to travel back in time with fantastic party invites. You could choose photo birthday invitations that include pictures of the guest of honor in his or her youth. Another option is to select invites that feature fun facts from the year he or she was born. Finally, you could just pick up a few packs of kid’s party invitations to make it clear that this event is for someone who is forever young.

2. Create a retro atmosphere. Make a list of some of the “cool” symbols from the era of the guest of honor’s younger years. Things like peace signs, tie-dye, flower-power, hippies, Woodstock, VW bus, smiley faces and lava lamps are good representations of the 60’s and early 70’s. Disco balls and platform shoes can be used for the 70’s, but only if the celebrant was a fan. Borrow items from friend’s attics, search eBay or visit a party supply store to start acquiring your decorations.

3. Picture the past. Use photos from every stage of the guest of honor’s life to add to the decor. You can hang poster-size prints or collages made from different pictures. Group framed old photographs for nostalgic centerpieces. You could even make individual placemats by laminating photos onto 11 x 17 inch poster board.

4. Bring back the taste of yesterday. Choose a menu with comfort foods from the birthday boy or girl’s youth. What was their favorite dinner when they were growing up? Check for “foil TV dinner trays” on your favorite search engine, for a unique way of serving the meals. Another nice touch is to provide bowls on each table filled with retro candy, They are also available online from companies that specialize in nostalgic sweets.

5. Play those old familiar songs. Stir up old memories of good times with classic hits from the guest of honor’s teens and twenties. You can find CDs with compilations of the top tunes from any given year. Your local library may even have them available to borrow.

6. Provide games for the young at heart. Play “name that tune” with songs from the era and watch your guests come alive. Answering trivia questions is always fun. You could challenge people with a list of quotes from the popular movies and tv shows of the day and see who can identify the most sources. If you dig up some old toys, like toss-across, twister and hungry-hungry hippo, you can have tournaments. And of course, give all the winners a prize like a tie-dyed t-shirt.

7. Favors are a nice, old-fashioned way to say, “thanks for sharing the fun”. Keep with the retro theme when you give out these little tokens of appreciation to your guests These mementos can be anything from inexpensive peace-sign keyrings to smiley-face pencils. Or if you’re looking for more of a keepsake, choose something personalized with the guest of honor’s photo and message, like notebooks, bookmarks, magnets or candy bars. There’s also a wide variety of favors available that are imprinted with statistics and events from the year of the celebrant’s birth.

8. Thanks for the memories. Let the guest of honor know how special he or she is to everyone at the party. Pass out slips of paper and ask everyone to write a great memory they have of the birthday boy or girl. Collect the pieces of paper and stuff them into a memory jar to be presented to the celebrant.

So, celebrate that baby-boomer’s milestone with a retro birthday party. Make it a blast from the past that brings back the good old days in style. Just follow these tips and it’s guaranteed to be a fun and memorable occasion for all.

7 Questions for the Baby-Boomer Generation's Bluntest Life Coach, Michael Kinsley – Vanity Fair

0

Michael Kinsley is known to Vanity Fair readers for his monthly columns on politics, the media, and society—columns memorable as much for their sly and self-deprecatory wit as for their shrewd and often contrarian arguments. The term “national treasure,” certainly as applied to himself, is one he would have some fun with. Kinsley was diagnosed with Parkinson’s disease more than two decades ago, and in recent years he has written occasionally about the condition and how he copes with it. Meanwhile, he keeps up an enviable professional pace—and this week has published a book, Old Age: A Beginner’s Guide (Crown). Kinsley isn’t old by modern standards—he recently turned 65—but the realities of Parkinson’s have a way of bringing age and mortality into the foreground. Kinsley being Kinsley, he found the subjects hard to resist. Old Age has already won wide acclaim, for both its seriousness and its humor (not to mention for its length—it’s very short!). Kinsley drew on a portion of the book for his recent column about how the tiresome competition among baby-boomers (for toys, sex, money) has at last reached its final stage (the competition now is for longevity, sanity, reputation). I’ve had the privilege of being Mike’s editor for several years, and as his book came off the press asked him a few questions.

V.F.: One of the things you write about in your book is how, because of Parkinson’s, you have monitored your capabilities over time—capabilities of all sorts, physical and cognitive. Do you find that you’ve gotten better at some things, despite your condition?

Michael Kinsley: I haven’t gotten better at anything physical, certainly. I think I’m a nicer person as a result of this shock, but I am assured I’m even wrong there. As for physical symptoms, I‘ve got all the usual ones except that, oddly, I can type as fast as ever—provided that it‘s on a “clickety-clack” keyboard. And, as I say in the book, I am living out the old joke, “Doctor, will I be able to play the piano?”

Courtesy of Penguin Random House/The Crown Publishing Group.

Most people your age haven’t had the intense engagement with the medical profession that you have. With all that experience, what do you make of it as a system?

Let me just pass along one realization: having a chronic disease is unbelievably time-consuming. Parkinson’s, being a collection of different symptoms, is typical. It is easily a quarter-time job. Of course since that reflects mostly the accumulation and consumption of miracle drugs, I wouldn’t have it any other way.

People of every age are dependent on something or some person. What forms of dependence have surprised you, and maybe even made you think better about people or about life?

I am surprised by the people who essentially give up the last part of their own lives to care for a mother or a sister or someone else.

I’m not sure Floyd Mayweather is worried yet, but you‘ve recently taken up boxing. What’s that all about?

Lesley Stahl, one of the hosts of 60 Minutes, has a husband with Parkinson’s, and she did a segment about boxing and Parkinson’s that didn’t exactly show him turning into Fred Astaire, but was pretty remarkable in terms of improvement in his walking and so on. The next day I was walking down the street and someone was installing a huge banner that said “DC Boxing”—a new storefront. I thought this seemed like karma. I’ve only been at it a few weeks, and I can’t tell whether it helps or not, but it’s logical that it should—with hand-eye coordination, bone density, and so on.

A portion of your book that will make baby-boomers squirm is the section about reputation. You probably won’t have much choice in the matter, but how would you like to be remembered?

As I say in the book, it’s important that—in order to build a reputation in the first place, never mind preserving a reputation—as many sentences as possible that you utter or write in the course of publicizing it begin with the words, “As I say in the book.”

You’ve been writing columns for newspapers and magazines for more than four decades. Does one stand out as having had the most influence?

Over the years, I’ve written on every subject under the sun, many of them very weighty and profound (the subjects, that is—not my answers). But the one that I still get the most people bringing up is one I wrote for the New York Times op-ed page in 1981 (I think) about the difficulty of finding a place to live in New York City.

Let’s say you’re talking with someone who’s 25 and the subject of old age comes up. What’s the most important piece of advice you would offer?

Try to avoid it. There is, of course, an obvious way to avoid it. Avoid that, too. From the library of clichés about misfortune, choose a cheery one as your theme. “It could be worse,” though profoundly true, is not all that comforting. Try to do better.

X

Градиент на ногтях Baby Boomer + Стемпинг Градиент под гель лак. немножко Свадебный маникюр :)

46



В этом видео будет простейший и нежнейший дизайн ногтей) На столько нежный, что даже может стать чьим-то свадебным маникюром) Мы будем делать градиент на ногтях под названием Baby Boomer, и украсим его стемпинг градиентом) Да, если то не в курсе – такое возможно, просто маленький трюк в дизайне ногтей со стемпингом, чтобы разнообразить ваш маникюр) В общем, в лучших традициях, дизайн прост в исполнении, не смотря на то, что это маникюр омбре)
Приятного просмотра 🙂

_________________________________________________
Давайте дружить!) Добавляйтесь ко мне в соц. Сети:
VK: http://vk.com/mashacreate
Группа VK: http://vk.com/mashacreateblog
Instagram: http://instagram.com/mashacreate
Twitter: https://twitter.com/MashaCreate
__________________________________________________

СРЕДСТВА ИЗ ЭТОГО ВИДЕО:
__________________________________________________

✓ Гель лак F.O.X №719
http://mashacreate.com/linksfox/nail/fox_001.html

✓ Гель лак F.O.X №730
http://mashacreate.com/linksfox/nail/fox_001.html

✓ База FOX
http://mashacreate.com/links/nail/fox_base.html

✓ Топ FOX
http://mashacreate.com/links/nail/fox_top.html

✓ Все для стемпинга моно найти в описании поl этим видео:

Другие мои видео:
____________________________________________________________
✓ Лечение ногтей + РОЗЫГРЫШ/GIVEAWAY. Укрепление ногтей системой ламинирования LCN boost gel

✓ Коррекция Гель Лака + Дизайн ногтей с Пигментами и Стразами на ногтях 🙂

✓ Фольгированный слайдер дизайн + гель лак Дизайн ногтей гель лаком и слайдеры Arti for you

✓ ❤ Дизайн ногтей к 14 февраля. Гель лак + гель паста IMPULS. Маникюр ко дню влюбленных ❤

✓ Дизайн ногтей Стеклянный Маникюр гель лаком Модный маникюр Glass Nails

✓ Гель лак новинки: F.O.X Pearl ❤️ Дизайн ногтей гель лаком

✓ Выравнивание ногтевой пластины биогелем. Идеальные блики Bio Stretch Gel

✓ Маникюр со стразами под ногтями. Маникюр лабутен / Flip Manicure ГЕЛЬ ЛАКОМ со стразами

✓ ❤️ ОТЧЕТ ❤️ Masha Create Silver Party

✓ Твидовый маникюр + 3D украшения для ногтей. Обзор посылки Impuls

✓ Объемный дизайн ногтей: Слайдер дизайн без подложки. ibdi nails EASY

✓ Гель лак: Дизайн ногтей с трафаретом для маникюра Vinylist

✓ Видео по запросу. Обзор гель лаков кошачий глаз Kodi MOONLIGHT

✓ Маникюр “кошачий глаз”. Технология нанесения гель лака “кошачий глаз”

________________________________________________________
Трек:

Tutorial para la técnica Baby Boomer con GEL

2



La técnica “Baby Boomer” es una de las modas en uñas que esta entrando con más fuerza en el panorama Nail Art. Además, de ser realizada con porcelana, ahora, podremos hacerla muy fácilmente con Gel. Su acabado sencillamente es muy bonito, elegante y no menos natural que la manicura francesa. El Baby boomer ó desvanecido de acrílico es una técnica en la que se realiza un difuminado de tonos de colores entre el color rosa y el color blanco de la punta de las uñas.

Paso a Paso para la técnica Baby Boomer con los polvos acrílicos.

6



Un tutorial “Paso a Paso” sobre la técnica BabyBoomer realizada por la 6 veces acampeona USA: GABO Kovacs con el polvo acrílico de Crystal Nails.

Baby Boomer Business – 3 Tips to Create Good Karma With Social Media Marketing

0

How do you ensure that you are one of the good guys out there in the social media marketing world. I take a look at my Facebook or Twitter stream/posts and realize why so many people fail on the Internet. They are just posting a constant stream of “buy my stuff” and nothing else. Remember this is social media and you need to be prepared to be social.

Here are 3 ways that you can create good karma for you and your home based business in the on-line environment…

Respond/Reply: Remember to stay in touch with all of the people who reach out to you. Respond to their comments, tweets and questions. Ask questions that are engaging, this way people will want to connect with you. They will see that you are a real person, not just a robot posting links to buy products. Two very good examples are Jeff Herring and Bob Burg. Both of these men will answer your questions and respond to comments you post on their fan pages.

Give Users Alternatives: There are still 1,000’s of people out there who know next to nothing about Social Media Marketing and do not trust the Internet. Give them choices on how to connect with you, be available on as many platforms as you can, including email and telephone. On my Terrific Tuesday Teleclass I make sure that if people are too shy to ask questions live on the call that they have alternate options for getting their questions answered.

Reward Good Mojo: Create contests, give away prizes or conduct surveys. People, including you and me love to be a part of a success story or a winning team. Provide that opportunity in as many ways as you can. Reaching out and saying thanks is an excellent and quick way to reward good mojo. You can even thank them publicly on which ever platform you prefer to use. I love to thank people for all the RT’s in a way that everyone knows “they are good people”!

Remember to treat people like people, don’t depersonalize real people. There are many ways to automate in the Internet and for your own sake I would advise that you use some of them, however remember this is called Social Media. Keep the social in it, spend time on-line interacting and conversing with people

When you promise customers and clients the moon via social media, don’t wait until the evening hours to make good. Nurturing your presence is a job meant for any hour of the day, nothing is simpler than clicking a response window to say thanks. It only adds to your good karma.